digital mww sales presentation
TRANSCRIPT
Digital MWWA Whiter White from MacDermid
Introducing a Whiter White: Digital MWW
• Specifically designed for optimized white ink laydown– High Opacity– Low Mottle– Brighter Over-Print Colors
• Ink Savings– Enables one pass process rather than two
white ink stations
• Can be used with the full Digital MWW Package for full ink transfer optimization– Digital MWW– LUX Lamination– Membrane 200– Specific Tape– Specific Screening
Medium Durometer Plate
Hard Stickyback Tape
No Screening
Digital MWW
Hard Stickyback Tape
Standard Plate
Digital MWW Package
White Fx Screening
Print Trial with Digital MWW Package
vs.
Print Trial Measurements
• Mottle: Refers to an uneven coloration resulting from printing on porous or uneven substrates, primarily in the solids areas. In this case, mottle was measured with a BetaPro 3.
• Opacity: Refers to the extent to which a printed ink will permit or prevent the transmission of light through it. In this case, opacity was measured with an X-rite Exact Spectrophotometer.
• White Ink Lightness: Measured with X-rite Exact Spectrophotometer
• Spot Color Solid Ink Density: Measured with X-rite Exact Spectrophotometer
Print Trial Mottle Results
Ink Anilox BCM Speed TapeAverage Mottle
Plate
Standard FX plateInk Supplier #1 250 7.5 250 m/min Tesa 52825 16.95 4.17
Ink Supplier #1 500 5.2 250 m/min Tesa 52825 24.22 5.28
Ink Supplier #1 864 2.9 250 m/min Tesa 52825 24.64 13.5
Ink Supplier #2 250 7.5 250 m/min Tesa 52825 24.52 4.72
Ink Supplier #2 500 5.2 250 m/min Tesa 52825 30.52 6.28
Ink Supplier #2 864 2.9 250 m/min Tesa 52825 N/A N/A
Production* 300 7.5 250 m/min Tesa 52825 11.35 0.35
Print Trial with Ink Supplier #1
Fx Plate 250/7.2 bcm Standard Plate 250/7.2 bcm
Print Trial with Ink Supplier #1
Fx Plate 500/5.2 bcm Standard Plate 500/5.2 bcm
Print Trial with Ink Supplier #1
Fx Plate 864/2.9 bcm Standard Plate 864/2.9 bcm
Print Trial with Ink Supplier #2
Fx Plate 250/7.2 bcm Standard Plate 250/7.2 bcm
Print Trial with Ink Supplier #2
Fx Plate 500/5.2 bcm Standard Plate 500/5.2 bcm
Print Trial Opacity Results
Ink Anilox BCM Speed TapeAverage Opacity
PlateStandard FX Plate
Supplier #1 250 7.5 250 m/min Tesa 52825 54.1 56.3Supplier #1 500 5.2 250 m/min Tesa 52825 51.7 54.6Supplier #1 864 2.9 250 m/min Tesa 52825 51.2 51.3Supplier #2 250 7.5 250 m/min Tesa 52825 53.8 55.0Supplier #2 500 5.2 250 m/min Tesa 52825 51.1 53.7Supplier #2 864 2.9 250 m/min Tesa 52825 N/A N/AProduction* 300 7.5 250 m/min Tesa 52825 62.92 65.2
Production Job
Fx Plate 300/7.5 bcm Standard Plate 300/7.5 bcm
Production Job: Other Design Images
Fx Plate – Large Text Standard Plate – Large Text
Production Job: Other Design Images
Fx Plate – Rule Lines Standard Plate – Rule lines
Production Job: Other Design Images
Fx Plate – Process and Tint areas Standard Plate – Process and Tint areas
0153050
54
58
Standard
WhiteFX
WhiteFX
Mottle
Opa
city
Note: Bubble size is proportional to anilox volume
Better
Better
Tolerable
Best
A better background
0153050
54
58
Standard
Standard
Standard
WhiteFX
WhiteFX
WhiteFX
Mottle
Opa
city
Note: Bubble size is proportional to anilox volume
Better
Better
Tolerable
Best
Key Takeaways from Print Trial
• The WhiteFx configuration outperformed the standard plate setup in all cases
• The optimal result recorded with the Digital MWW package was:– Mottle: 0.35– Opacity: 65.2– Lightness: 82
• This compares favorably to that of 1.5 mil White Poly that typically records measurements of: – Mottle: 0.12– Opacity: 82– Lightness: 90
Asked by a large wide web customer to test a series of solid plates to determine their effect on press with pinhole reduction on opaque white printed on clear film. The following plates (.067”) were evaluated: • Digital MWW, LUX exposed• Digital Plate A, LUX exposure with Membrane 200• Digital Plate B, LUX exposure with Membrane 200
The plates where printed at the customer site in January 2015. An additional plate was also added to the trial. This was Competitive Plate A, which was their standard plate used for printing Opaque White.
Second Print Trial
Second Print Trial Set-up Specifications
Printing Details• Mounting Tape – E1820 3M• Anilox – 250 Lpi with a volume of 11 cm3 m2• Ink – SURFACE Sunprop hi Opacity White, REVERSE Duraflex White • Press – Miriflex CM• Press speed – 280 mpm• Material – PEP 12 mic clear film• Ink viscosity – 23s
Delivering a Whiter White in Package Printing
Digital Plate AThis plate printed with pinholing
Digital Plate BA definite improvement in pinholing was observed.
Competitive PlateA very similar result to Digital Plate B
Surface Print
Surface Print
Surface Print
Surface Print
Reverse Print
Digital MWWPerfect laydown was observed
ResultsThe following pictures detail the customer’s observations for each plate type:
Second Print Trial Results
Requirements for Package
• Digital MWW Printing Plate• LUX Lamination with Membrane 200• 4000 dpi Imaging Capability• WhiteFx Screen Set (provided with Integration Package)• Proper Mounting Tape (Recommendations provided with Integration
Package)
