my 5-star hotel
TRANSCRIPT
8/11/2019 MY 5-STAR HOTEL
http://slidepdf.com/reader/full/my-5-star-hotel 1/21
VARSHI”S 5-STAR
8/11/2019 MY 5-STAR HOTEL
http://slidepdf.com/reader/full/my-5-star-hotel 2/21
What is Hotel ?
“A place Where Travelers Can Pay for Lodging and Meals and
Other Services on a short-term basis.”
Objectives of otel
Customer Satisfaction
Health
Safety Environment To Promote Tourism
8/11/2019 MY 5-STAR HOTEL
http://slidepdf.com/reader/full/my-5-star-hotel 3/21
HOTEL INDUSTRY IN INDIA has witnessedtremendous boom in recent year mainly hotelslinked to tourism. The economy has increase thebusiness opportunity in India have acted as a
boom for Indian hotel ACCORDING to a report hotel’s in India currently
has supply of 110000 rooms & there is shortageof 150000 rooms fueling hotel room rates
According to estimate demand is going to exceedsupply by at least 100% over the next to year
8/11/2019 MY 5-STAR HOTEL
http://slidepdf.com/reader/full/my-5-star-hotel 4/21
5-star hotels near metro cities and airportalot same room more than one a day todifferent guest, receiving almost 24 hoursrates from both guest
Government has approved 300 hotelproject’s nearly half of which are in luxuryrange
8/11/2019 MY 5-STAR HOTEL
http://slidepdf.com/reader/full/my-5-star-hotel 5/21
months 2011 2012 2013
JAN 385977 444260 514453
FEB 369844 407198 462587
MARCH 352094 390824 443976
APRIL 248416 309775 334558
MAY 225494 258527 271454
TOTAL 1581725 1810584 2027019
8/11/2019 MY 5-STAR HOTEL
http://slidepdf.com/reader/full/my-5-star-hotel 6/21
1. Shortage of skilled employees2. Retaining quality workforce
3. Shortage of rooms
4. Intense competition5. Customer expectations
6. Finance
7. Manual back-end
8/11/2019 MY 5-STAR HOTEL
http://slidepdf.com/reader/full/my-5-star-hotel 7/21
THE ENTIRE HOTEL IS SPACIOUS AND LUXURIOUS
SERVICES ARE MORE, FLAWLESS AND PERSONAL ATTENTION TO THEGUEST’S NEEDS
SOME UNIQUE SERVICES PROVIDED IN THE 5 STAR HOTELS
BUTLERS CHAUFFER DRIVEN LUXURY CARS
PILLOW MENU
CUSTOMISED SERVICES IN THE IN-HOUSE SPA AND SALOON
42” PLASMA TV, INTERNET, FAX, LAPTOPS ON RENT AND MUCHMORE …
8/11/2019 MY 5-STAR HOTEL
http://slidepdf.com/reader/full/my-5-star-hotel 8/21
Product : Hotels stay innovative in the peripheralservices.
Price : The diverse nature and character of dishes,involvement of cost and spending power of
customers.
Place :
Location of the hotel is the most importantbusiness decision for the hotel.
Promotion : Advertisement, publicity, sales
promotion, personal selling, word-of-mouthpromotion and telemarketing are the componentsof a hotel’s marketing strategy.
8/11/2019 MY 5-STAR HOTEL
http://slidepdf.com/reader/full/my-5-star-hotel 9/21
People: The hotel management shouldtrain its people regularly, especially thefront line professionals.
Physical Evidence: Lobby- It being thefirst & the last part of the hotel that theguest sees, thus it should be welldesigned, also to ensure that the customerreturns again the room should becomfortable and should have made his stayhassle free.
8/11/2019 MY 5-STAR HOTEL
http://slidepdf.com/reader/full/my-5-star-hotel 10/21
Products
Core Services :
Room
Restaurant and Bar Meeting room
Banquet facility
Services
8/11/2019 MY 5-STAR HOTEL
http://slidepdf.com/reader/full/my-5-star-hotel 11/21
Courier Child care, Laundry, Pet
VARSHI’S Sats Air Catering Ltd.
Wi-Fi Access
Express check -in and out
Babysitting Wake-up call Barber shop, Boutiques,
Florist
Currency exchange
In room telephone service Front desk 24 – hour
Gift shop
8/11/2019 MY 5-STAR HOTEL
http://slidepdf.com/reader/full/my-5-star-hotel 12/21
Varshi’s hotel has set its price of the room onthe basis of Business, Leisure and Luxury
class.
8/11/2019 MY 5-STAR HOTEL
http://slidepdf.com/reader/full/my-5-star-hotel 13/21
Location of the hotel is the most important business decisionfor the hotel.
Present in metro cities in India
Global presence (Maldives, London, Dubai, Cape Town andmany other countries
8/11/2019 MY 5-STAR HOTEL
http://slidepdf.com/reader/full/my-5-star-hotel 14/21
Promotional schemes are carried on regularly the hotel hasmany loyalty programe,clubes,membership,previlage etc.some of them are
1. VASHI’S Inner Circle
2. TAPP Me
VARSHI’S also offer VARSHI’S surprises including weekendsavers, value vouchers, book early get more.
8/11/2019 MY 5-STAR HOTEL
http://slidepdf.com/reader/full/my-5-star-hotel 15/21
Skilled person Professional person
Personal Agents
Technological person Travel agents
8/11/2019 MY 5-STAR HOTEL
http://slidepdf.com/reader/full/my-5-star-hotel 16/21
MY ESTIMATED
PROJECT VALUE IS
250 CRORE
10 CRORE IS
TAKEN AS MY
PERSONAL SOURCE
40 CRORE TAKEN
FROM MARKET PVT
FINANCER
SHARES ARE ISSUED
OF 10 CRORE
190 CRORE ARE
TAKEN BY BANK
8/11/2019 MY 5-STAR HOTEL
http://slidepdf.com/reader/full/my-5-star-hotel 17/21
VARSHI’S PROJECT WILL BE SET UP AT SAHARAAIRPOT ROAD MUMBAI
PRICE OF LAND IS 110 CRORE-50 CRORE ISGVEN AS DOWN PAYMENT BY THEIR OWNSOURCE 60 CRORE BY BANK
FOR SETTING UP THE HOTEL WE NEED 140CRORE WHICH HAS BEEN GIVEN BY BANK AS
LOAN LOAN TAKEN FROM BANK OF RS. 190 CRORE
8/11/2019 MY 5-STAR HOTEL
http://slidepdf.com/reader/full/my-5-star-hotel 18/21
The hotel has many competitors1. The Oberai towers.
2. The Leela.
3. ITC Hotels.4. Le Meridian
5. The Taj
8/11/2019 MY 5-STAR HOTEL
http://slidepdf.com/reader/full/my-5-star-hotel 19/21
External
Market ingCommunicat ion
AdvertisingSales PromotionPublic RelationsDirect Marketing
Interactive
Marketing
Personal SellingCustomer ServiceCenter Service
EncountersServicescapes
8/11/2019 MY 5-STAR HOTEL
http://slidepdf.com/reader/full/my-5-star-hotel 20/21
BUSINESS CLASS UPPER CLASS
T0URIST
(POSITIONING) Through print media
Electronic media
Magazines
Online advertising
8/11/2019 MY 5-STAR HOTEL
http://slidepdf.com/reader/full/my-5-star-hotel 21/21