Gia Goodrich

She’s Alright.

Hi, I’m Gia and I’m a Strategic-Creative.

But I don’t think that’s what you want.

Me?

On paper, I might not your ideal candidate. I’m sure there will be someone who will walk in with all the answers and a decade of experience.

This industry isn’t about the bankable approach. You can’t win awards and blow client’s minds if you’re using your granddad’s tried, true and tested methods. If that feeling of ‘been there and done that’ creeps in even a little bit, then it’s a fail. It’s about pushing things to their creative limit to produce surprising solutions in the marketplace. So I’d be shocked if you wanted the same old same old kind of an Art Director.

I’m a visual messenger. I’m a bridge builder between designers, clients, consumers and the like. I have a background in Psychology and Visual Studies, which means that not only do I have an ambidextrous brain, but my methods utilize both wells of information. Because of this cross-disciplinary approach, I can tell you why AND how the most effective visual strategies work. My strength is to design and create strategically, always keeping the brand’s goals in mind.

I have a strong background in leadership. Right now, I’m spearheading a team of people working in 5 different disciplines to concept, design, and make an exhibit for the new eatery at OMSI (we’re almost to the finish line). I’ve extensively studied motivation and influence in order to employ techniques to create successful and productive teams.

I don’t know everything. But, I believe that any solution can be found with a flexibility of thinking and collaboration. I’m an eternal pragmatist, which means that I want things to work and I don’t care who thought of them because credit is infinitely divisible. And really, who cares? As long we put something out there we’re proud of, I’m good. I think that the best process for creating is generative, where ideas build, get edited, and get rebuilt with a group of strong minds working in concert (well, mostly).

I have a lot to offer. As Art Director, I would like to infuse a new perspective to an already impressive creative machine. I’m in it for the long haul and I would jump at the chance to show you.

Education

MFA

BA

Visual Studies

Psychology

2011

2009

Hundreds of hours examining works by deconstructing the various elements by identifying and articulating what works, what doesn’t, and what is being communicated.

The study of shared symbols and how they affect meaning. A good example is a red octagon, which has a very specific cross-cultural purpose... stop. Understanding how to utilize symbols in a way that creates a shared meaning.

Semiot icsUnderstanding what “turns people off”

to things and how that links to the brain’s mechanisms for perception of information.

Cognit ive Strain

Adopting specific visual strategies to affect a particular message. For example, understanding what typeface and color will be most effective based on precedence, tone, history, context etc.

Pragmatic Design

Understanding how the brain perceives information to enhance understanding. Why and how things become "intuitive." Utilizing theories adopted in Interaction

Design like Gestalt’s.

Percept ion

Cri t ique

Qualities of composition, balance, scale, form, color, and light. Creating an in-depth understanding of how these elements function and how to articulate them

Formal

What propels people to action. Understanding how to create and

adapt intrinsic motivators in order to entice people to act.

Motivat ion

Relentless study and practice in how to create, hone, and manifest conceptual work.

Conceptual

The strategies adopted to change someone’s mind, or convince them of

something. Understanding how to examine and employ effective strategies based

on how the brain receives and interprets information.

Inf luence

I work in a creative team responsible for concepting, messaging, and designing for the OMSI brand. Our deliverables create OMSI’s visual presence that is on target with brand goals.

OMSI is a well-loved and firmly established brand. Our task is to expand brand awareness to new audiences through print and digital marketing.

Within the team, my specialty is imagery and managing the overall aesthetic. I produce an image catalogue that creates an emotional response in the viewer. Whether it’s for our membership campaign or the camps and classes catalogue, we’re constantly straddling multiple projects, and doin’ it well.

I work extensively with internal and external clients. Through many conversations, I extract the needs and desires for a project and apply insight into how we can make it manifest in the most effective way.

2012

Visual Communications

Our process is iterative and collaborative.

I also scope and ideate partnerships with other organizations. I’m challenged to find opportunities for in-kind exchanges through programming, events, and exhibits.

Science Camps & Classes

2013

2 3

Table of ConTenTs

Spring Break Camps & Classes --------------------------------------TK

Camps

Welcome ------------------------------------------------------------------------TK

AT-A-GlAnce ------------------------------- -------------------------------------TK

SiTeS & ProGrAm TyPeS-------------------------------------------------------TK

cAmPS DeScriPTionS ----------------------------------------------------------TK

SAmPle PAcKinG liST & DAily ScheDule------------------------------------TK

FrequenTly ASKeD queSTionS-----------------------------------------------TK

Classes

Welcome ------------------------------------------------------------------------TK

AT-A-GlAnce --------------------------------------------------------------------TK

clASSeS DeScriPTionS--------------------------------------------------------TK

FrequenTly ASKeD queSTionS-----------------------------------------------TK

Registration Information

inFormATion--------------------------------------------------------------------TK

cAmPS & clASSeS reGiSTrATion Form -------------------------------------TK

FAmily & ADulT cAmPS reGiSTrATion Form--------------------------------TK

FinAnciAl AiD APPlicATio -----------------------------------------------------TK

OMSI does not discriminate in any of its programs and activities on the basis of race, color, national origin, gender, religion, age, disabilities, political beliefs, sexual orientation, and marital or family status.

sTReTCH YoUR lIMITs. RealIZe YoUR PoTenTIal.This is your guide to unique hands-on learning opportunities designed to encourage your whole family to stretch the limits of imagination, adventure and possibility. We are proud to be an essential Northwest resource that encourages people of all ages to reach their full potential. And we look forward to seeing you in the coming year. Thank you for your support!

oMsI’s goIng gReen! Are you?

If you would like to opt out of receiving next year’s catalog

in print, please go to www.omsi.edu/paperless

4 5

oVeRnIgHT sCIenCe CaMPs 2013CaMPs

Spring Break At Hancock Field StationExplore the rich ecosystem of the John Day Fossil Beds National Monument and learn about everything from the fossils found in the sedimentary rock formations to the distant galaxies we see through our telescopes at night. Hike canyons in search of fossils or animal tracks, identify plants and animals, and learn valuable skills for survival in the wilderness.

GRAdeS dAte loCAtIon memBeR/nonmemBeR CAtAloG #

4–8 MAR 25–29 HANCOCK FIELD STATION $515/$565 964SB325

Classes

Academy of engineering | leGo® mania extremeTake your LEGO building knowledge, experience and imagination to the extreme. This class combines the best activities from our summer LEGO classes — including building trebuchets, cranes and constructing the strongest LEGO structure possible.

GRAdeS dAte loCAtIon memBeR/nonmemBeR CAtAloG #

2–3 MAR 25–29 OMSI $275/$325 412LE325OM

omSI AnimationAnimation brings math, science and the creative arts together in extraordinary ways. Experience the expressive medium of animation as we investigate stop-motion techniques and motion picture perspectives. We’ll use digital video cameras, clay sculptures, drawn characters, cutout scenes, found objects and time-lapse portraits during this class. Students will develop ideas, design storyboards, create sets and characters, and produce mini-movies to take home on DVD.

GRAdeS dAte loCAtIon memBeR/nonmemBeR CAtAloG #

4–5 MAR 25–29 OMSI $300/$350 414OA325OM

over the last 50 years, thousands of kids have grown up with memories of the summers they spent discovering science, exploring nature and making friends at oMSI Science Camps. oMSI, which is accredited through the American Camp Association, offers the most affordable, comprehensive science camp experience on the West Coast. Our camps, which take place in beautiful settings ranging from the mountains to the coast to the desert, offer the perfect combination of science, adventure and activity. Campers may sleep under the towering redwoods in California, raft a river in central Oregon, backpack through an alpine forest or search for whales in the San Juan Islands. Our camps offer hands-on educational activities — along with treasured traditions, including campfire songs, swimming holes and s’mores. They’re the perfect way to gain outdoor skills and develop an enthusiasm for lifelong learning, as well as curiosity and respect for the natural world.

Our caring, professional staff makes our camps a special experience for every camper. We typically provide one staff member for every seven campers, ensuring plenty of individual attention. Instructors are science educators with college degrees and experience in the natural sciences, field-study techniques and outdoor skills. They’re assisted by college- and high-school-age counselors who are dedicated to the emotional support of the campers and share their joy and exuberance in the camp experience and the natural world.

All OMSI overnight science camps are accredited by the American Camp Association.

sPRIng bReaK 2013

SAN JUAN ISLANDS

MT.RAINIERNATIONAL pARK

OLYMpICNATIONAL

pARK

BANFF pROvINCIAL pARK

CAMp KIWANILONG

REDWOODS STATEAND NATIONAL pARKS

HANCOCKFIELD STATION

THREE SISTERS WILDERNESS

JOHN DAYFOSSIL BEDS

WALLOWAMOUNTAINS

STEENS MOUNTAIN

OMSI

Science Camps Science Camps

/

Collateral

Spread the joy of learning with the gift of membership.

Educator Resource Guide

2012/2013

Ready for a

Opens Sept. 29th at

Closer Look?

Digital Promotion

Event Materials

Da Vinci Style

Two SideSThe splash page is divided into two components: Food & Science. The default of the two is food, which has information about menu items etc. on the right side of the page is the “More Science This way Button.” when clicked, the site swipes to the left with a flash transition to the Theory Science page.

draFT PaPerThis background provides visual consistency throughout the site. it speaks to scientific theory and creativity. as the info box changes, they key elements of the site, i.e. buttons etc. remain stable. iMage VerSaTiliTy The main advantage of this approach is the versatility in images. Since there will be no overlapping elements the images can be anything from food to the architecture.

THEORY WEb DEsign

Case Study: Web Branding

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massa. Cum sociis natoque penatibus et magnis dis parturient montes,

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tincidunt tempus. Donec vitae sapien

More Science This Way

Who We Are

Who We Are

What We Believe

Look Who’s Talking

Our Partners

Follow us

Did you Know?Apples are made up of 25%

air, that’s why they float.

Our Story

Theory + You

Find Us

Our Food

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sodales sagittis magna. Sed consequat, leo eget bibendum sodales, augue velit

cursus nunc,

What’s Cookin’?

Yummy Food This way

Good Question. We’ll tell you all about it.

How Is It Made?

Did You Know?

How Is It Made?

How Is It Made?

What’s there to Learn?

Classes

Daily Demonstrations

Our Teaching Methods

How Food Gets To Our Plate

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rutrum. Aenean imperdiet. Etiam ultricies nisi vel augue. Curabitur ullamcorper ultricies nisi. Nam eget dui. Etiam rhoncus. Maecenas tempus, tellus eget condimentum rhoncus, sem quam semper libero, sit amet adipiscing sem neque sed ipsum. Nam quam nunc, blandit vel, luctus pulvinar, hendrerit id, lorem. Maecenas nec odio et ante tincidunt tempus. Donec vitae sapien ut libero venenatis faucibus. Nullam quis ante. Etiam sit amet orci eget eros faucibus tincidunt. Duis leo. Sed fringilla mauris sit amet nibh. Donec sodales sagittis magna. Sed consequat, leo eget bibendum sodales, augue velit cursus nunc,

I’m always working with clients to create compelling images that are emotionally resonant. Pictures are an extremely effective way to tell a brand story. As both Art Director and Photographer I have worked to create a bold aesthetic that serves the end goal, to communicate an intended message to the viewer.

Recent clients include:

NikeOMSIPNCAPICA

Work featured in:

The New York TimesThe Willamette WeekThe OregonianMix MagazineJust Out Magazine

since 2007

Art Direction Photography&

Sports

Editorial

References

Melissa Hicks, OMSI Senior Creative Manager | MHicks@omsi.edu

Julie Perini , PSU PSU Professior | Julie@JuliePerini.org

Laura Arneson, Nike Social Media Specialist | Laura.Arneson@NIKE.com

Linda Kliewer, PNCA BFA Thesis Chair | LKliewer@pnca.edu

Mark Patel , OMSI VP of Marketing Retail and Sales | MPatel@omsi.edu

Gia Goodrich

Contact

971.322.54770

Gia Goodrich375 NE Shaver # 205Portland, OR 97212

giagoodrich@gmail.com

Spanks!giagoodrich.com