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My Enterprise UX Strategy What should I do now to improve the user experience in my company?
Jürgen Jakowski, SAP SEPublic
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User interface and user experienceWhat is actually the difference?
USER EXPERIENCEUSER INTERFACE
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Listen to the user / customerOften the current situation is not known fully or at all
Customer User
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Agenda
Why should I want to improve the user experience?
Ways to my UX strategy?
How can I implement my UX strategy?
How can SAP help me?
Summary
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Potential benefits for improving the user experienceMaximum values based on more than 100 projects conducted worldwide*
* Results from SAP Design Services Portfolio. For more information, see: https://www.youtube.com/watch?v=4uAHJV4OqAA
increased utilization
USAGE
+60%productivity increase
PRODUCTIVITY
+50%reduced training costs
TRAINING COSTS
-80%
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Influence and effectMeasurable user satisfaction is a profitable goal
USAGE PRODUCTIVITY
TRAINING COSTS DATA QUALITY
User Satisfaction
ROIReturn on Investment
KPIsMeasurability
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What will I take on board?
User experience has a
measurable effect on costs
I can have
a positive influence on this effect
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Agenda
Why should I want to improve the user experience?
Ways to my UX strategy?
How can I implement my UX strategy?
How can SAP help me?
Summary
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What is a strategy?An important means of achieving organized UX improvement
Current
situation Vision
Mission(s)
Roadmap
Value-adding
results
Value-adding
results
Value-adding
results
Value-adding
results
Value
Res
KPIs
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My UX strategyThe fundamental decisions from the strategic and technical viewpoints
STRATEGIC TECHNICAL
ADOPT
ADAPT
DEVELOPCONCERN
ANALYZE
TACTICS
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ADAPT
ADOPT
2
My UX strategy - Various approaches lead to the goalConcern-based approach - Theory
Topic
DEVELOP
ADAPT
Concern 4 Topic
CONCERN
Concern 2
Concern 3
Concern 1
1
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My UX strategy - Various approaches lead to the goalConcern-based approach - Practice
CONCERN
Current situation
SUMMARY This concern describes a customer and user situation that can be found
quite often at customers. It includes on the one hand a customer
environment that is almost up-to-date, maybe not in terms of the activated
applications, but from a technical viewpoint. On the other hand the user
does not benefit from the latest technical enhancements.
While the user which uses SAP GUI for Windows might be nearly happy
with the user interfaces and the user experience, there is still the concern
of "how to get my user more productive". <more>
CUSTOMER Existing SAP customer
Implemented SAP components: SAP ECC 6.07
Limited existing technical skills as regards UI/UX improvements
USER Professional user
Experience with SAP for many years
Uses Dynpro ABAP applications only
Uses SAP Menu and T-Codes, no “Easy Access Menu”
Is usually connected to one system using SAP GUI for Windows
Uses a small number of transactions
Recommended Steps
Methods and Approaches
01 REVIEW 02 REVIEW 04 BUILD
SAP UX StrategyList of typical UX improvement
questions & answers
Your own UX Customer/
improvement strategy
Most relevant topics in SAP UX Explorer
01 EVALUATE 02 EVALUATE 03 EVALUATE
04 EVALUATE
SAP NetWeaver Business ClientSAP NetWeaver Business Client
Side panels (with pre-defined content)
SAP NetWeaver Business Client
Search (with SAP Enterprise Search)
SAP NetWeaver Business Client
Technical Roles (with pre-defined content)
05 EVALUATE
SAP POWL
with pre-defined content
Assisting Services from SAP
01 SELF SERVICE 02 CONSULTING 03 CONSULTING 04 RDS
SAP UX Explorer SAP Design Services SAP NWBC Starter-Pack (LGD)
SAP Side Panel Content for SAP
NetWeaver Business Client
rapid-deployment solution
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ADAPT
ADOPT
5
My UX strategy - Various approaches lead to the goalAnalytical approach - Theory
ANALYZE
Quantity structure
Business Values
Surveys
12 3
4Topic
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My UX strategy - Various approaches lead to the goalAnalytical approach - Practice
TECHNICAL
ANALYSISExample: Workload Monitor
Application
/ Transaction
Business
Rating
User
Satisfaction
UI
Complexity
Adopt
Option
BUSINESS
JUDGEMENTExample: Value of related
business process
USER SURVEYExample: Satisfaction with
given application / transaction
IT ASSESSMENTExamples: UI complexity,
available adopt-adapt-develop
options
Adapt
Option
Develop
Option
VA01 HIGH MEDIUM HIGH WDA / Fiori Personas N/A
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ADAPT
ADOPT
DEVELOP(visual prototype)
My UX strategy - Various approaches lead to the goalTactical approach - Theory
TACTICS
12
3
Topic
CONCERN
ANALYZE
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My UX strategy - Various approaches lead to the goalTactical approach - Practice
Stakeholders Concerns Methods Detailed information
CEO
CIO
Business Process Owner
End user
Developer
User Interface Designer
Administrator
UX Project Leader
Software Architect
Instructors
• How can I modernize the user experience of my users?
• How can I minimize the costs/financial impact of a UX
improvement?
• How to reduce the implementation time for UX improving UI
technologies?
• How can I provide a good developing environment for my
developers?
• How is this going to affect my TCI and TCO?
• How can I Improve the productivity of my user (expand usage
of process)?
• How can I react to users complaining about user interface
issues?
• How can I improve the intuitiveness of my ESS/MSS
scenarios?
• How can I improve my SAP CRM-based user experience?
• Adopting UX improvements for
SAP Solutions
• Adapting user interfaces of SAP
solutions
• Developing new user interfaces
with SAP UI technologies
CEO
CIOBusiness Process Owner
End user
Developer
User Interface Designer
Administrator
UX Project Leader
Software Architect
Instructors
• How can I modernize the user experience of my users?
• How can I minimize the costs/financial impact of a UX
improvement?
• How to reduce the implementation time for UX improving UI
technologies?
• How can I provide a good developing environment for my
developers?
• How is this going to affect my TCI and TCO?
• How can I Improve the productivity of my
user (expand usage of process)?• How can I react to users complaining about user interface
issues?
• How can I improve the intuitiveness of my ESS/MSS
scenarios?
• How can I improve my SAP CRM-based user experience?
• Adopting UX improvements for
SAP Solutions
• Adapting user
interfaces of SAP
solutions• Developing new user interfaces
with SAP UI technologies
• UI Frameworks that support
easy adaptation of user
interfaces
• UI Tools that support easy
adaptation of user interfaces
• Best practices for UX
adaptation
• SAP services for UX
adaptation
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What will I take on board?
My UX strategy should have a vision
and clearly defined missions and
KPIs
There are a number of strategic
approaches (concern-, analysis-, and
tactics-based)
There are various technical
implementation options
(Adopt, Adapt, Develop)
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Agenda
Why should I want to improve the user experience?
Ways to my UX strategy?
How can I implement my UX strategy?
How can SAP help me?
Summary
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How can I implement my UX strategy?Our suggestion for an appropriate improvement process
MY
UX STRATEGY
YOUR EXISTING
BOUNDARIES
CONTINUOUS
IMPROVEMENT
POC
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Input parametersWhat influences my strategy
Topics in the SAP UX Explorer
Enterprise UX Strategy
SAP UX Strategy
System Usability Scale (SUS)
Software Usability
Measurement Inventory (SUMI)
SAP UX Explorer – Video Series
Why should I create my own UX strategy
How user satisfaction can be measured
SAP Services
Self-services
SAP UX Explorer
SAP Innovation Discovery
Consulting & Support Services
UX Advisory for Technology
UX Advisory for Business Value
Human Values(usability, desirability)
Examples
User Types
Preferences
Environment
Business(viability)
Examples
Corporate Strategy
Business
Requirements
SAP Solutions
IT Solutions
Technology(feasibility)
Examples
IT Environment
SAP Technologies
SAP UX Strategy
Technical Knowledge
Enterprise UX Strategy
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“Knowledge & Learning” phaseA continuous process
Topics in the SAP UX Explorer
Enterprise UX Strategy
SAP UX Strategy
SAP UX Explorer – Video Series
General options to improve user
experience
Process setup of an UX improvement
project
SAP Services
Self-services
SAP UX Explorer
SAP Innovation Discovery
Consulting & Support Services
UX Advisory for Technology
UX Advisory for Business Value
Methods
Applications & Technologies
Instructions & Templates
Strategies
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“Discover & Plan” phaseIdentifying promising areas and defining goals
Topics in the SAP UX Explorer
Enterprise UX Strategy
SAP UX Explorer – Video Series
Process setup of an UX improvement
project
SAP Services
Self-services
SAP UX Explorer
SAP Innovation Discovery
Consulting & Support Services
UX Advisory for Technology
UX Advisory for Business Value
Proof-of-Concept for User Experience
Other Services
SAP Rapid Deployment Solutions (RDS)
Today 12 months6 months
Planning
Roadmap
POC
POC
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"Deliver & Measure" phase Implementing the roadmap and measuring the results
Topics in the SAP UX Explorer
Enterprise UX Strategy
System Usability Scale (SUS)
Software Usability
Measurement Inventory (SUMI)
SAP UX Explorer – Video Series
Process setup of an UX improvement
project
How user satisfaction can be measured
SAP Services
Consulting & Support Services
UX Advisory for Technology
UX Advisory for Business Value
Other Services
SAP Rapid Deployment Solutions (RDS)
Survey /
Result trackingPOC
User satisfaction
Roadmap
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“Sustain” phaseProtecting and further improving results
Topics in the SAP UX Explorer
Enterprise UX Strategy
SAP Services
Consulting & Support Services
Set-up of
User Experience Center of ExcellenceCenterof
Excellence
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ResultsContinuous flow of improvements
Topics in the SAP UX Explorer
Enterprise UX Strategy
SAP Services
Consulting & Support Services
Setting up
User Experience Center of Excellence
Value-adding
results
Value-adding
results
Value-adding
results
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What will I take on board?
There is a tried
and tested process template
This process template covers
all relevant steps from the
initial situation through to
the value-adding result
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Agenda
Why should I want to improve the user experience?
Ways to my UX strategy?
How can I implement my UX strategy?
How can SAP help me?
Summary
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How will SAP support me?Information sources and “Self-services” which are relevant to UX
SAP UX Communityhttp://experience.sap.com
SAP UX Explorerhttp://sap.com/uxexplorer
SAP Innovation Discoveryhttps://service.sap.com/innovation-discovery
Service type Self-service Self-service Community
Availability All SAP customers and partners All
Main topics• SAP UI technologies
• Enterprise UX strategy
• Innovations in SAP applications
• Innovations relevant to UX
in SAP applications
• User Experience & Design
• Usability & Design methods
• SAP UX Strategy
Target group
• IT decision-makers
• IT architects
• UX developers &
consultants
• Business decision makers
• Business experts & architects
• Application experts,
key users & consultants
• IT & business experts
interested in design
• Designers and UX professionals
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How will SAP support me?Use the SAP UX Explorer as a central entry point
DSAG press release of 03/19/2014 (German)
DSAG video on SAP UX Explorer (German)
http://sap.com/uxexplorer
Use the SAP UX Explorer to quickly identify
the topics relevant to you
Use the option to compare new topics with those already
familiar to you or to recognize dependencies.
Do you have any questions which the SAP UX Explorer cannot
answer for you? Write to: [email protected]
DSAG recommends the use of the
SAP UX Explorer
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The SAP User Experience (UX) StrategyThe principal UI technologies for the SAP UX Strategy
UI Clients (more information)
Provide access to applications
UI T
ech
no
log
ies
SAP GUI (more information)
SAP Fiori launchpad (more information)
SAP NetWeaver Business Client (more information)
SAP Enterprise Portal (more information)
SAP Screen Personas (more information)
SAP River RDE (more information)
UI theme designer (more information)
Floorplan Manager (more information)
SAPUI5 (more information)
OpenUI5 (more information)
Web Dynpro ABAP (more information)
UI Tools (more information)
Help adapt existing applications and in new
development
UI Frameworks (more information)
Programming environments for developing
new applications and their interfaces.
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How will SAP support me?Services of SAP Consulting and SAP Support
SAP offers a number of services which can provide support for various aspects of a UX project
All the services available are documented in the SAP UX Explorer (more information)
Services can be requested directly at [email protected]
SAP Design Services
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What will I take on board?
SAP and its partners can help
me in implementing my UX strategy
The SAP UX Explorer is a good
starting point and leads to all the
relevant information
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Agenda
Why should I want to improve the user experience?
Ways to my UX strategy?
How can I implement my UX strategy?
How can SAP help me?
Summary
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How precisely should I continue?After this presentation you should start with the following points
1. Gathering initial inspiration
Use the introductory video to familiarize yourself with the functions of the SAP UX Explorer
Then begin with the eight rules for UX improvement and the answers to typical UI / UX questions
Use the search in the SAP UX Explorer to quickly identify further interesting and valuable information about topics you
are familiar with.
2. Internalize the SAP UX Strategy
Familiarize yourself with the SAP UX Strategy
Use the SAP UX Explorer to understand relationships between the SAP UX Strategy and topics which are relevant to
you.
3. Involving lines of business
Refer co-workers from the user departments to the SAP Innovation Discovery Tool so that they can identify
innovations in their existing environment.
4. Launching your own strategy
Begin by drawing up an (initially rough) UX strategy. To do this, use the information on the Enterprise UX Strategy and
start with the first phase.