MY EVALUATION OF

ATTRACTING MY AUDIENCE

ONCE I HAD RESEARCHED INTO THE TRENDS AND HABITS OF MY TARGETED AUDIENCE I DISCOVERED THAT THERE IS A WIDESPREAD INTEREST IN THE

CONSUMPTION OF OTHER THRILLER GENRE MEDIA TEXTS. FOR EXAMPLE FILMS LIKE THE PURGE AND HANNA WERE VERY POPULAR WITH MY TARGETED

AUDIENCE OF 15 – 25 YEAR OLDS. THIS THEREFORE PROVED THAT THE GENRE OF MY FILM WOULD BE A SUCCESS AMONGST MY TARGETED AUDIENCE IF I

CONFORMED TO CONVENTIONS AND TOOK INSPIRATION FROM THESE EXAMPLES. CONSEQUENTLY I ENSURED THAT I USED KEY GENERIC SHOTS FROM

THE OPENING SEQUENCES OF ALL THREE ACTION/THRILLER FILMS THAT I ANALYSED. FOR EXAMPLE I USED SHOTS THAT EMPHASIZED THE MOVEMENT OF

MY MAIN CHARACTER LIKE A SHOT USED IN HANNA TAKEN FROM A WIDE PERSPECTIVE IN ORDER TO EMPHASIZE HER ABNORMAL ABILITY TO DEFEND

HERSELF. I USED THIS IN PRODUCTION AS THE CAMERA PANS AND SARAH MAKES HER WAY UPSTAIRS IN ORDER TO EMPHASIZE THE MECHANIC NATURE OF

HER MOVEMENTS AND THE MOVEMENT OF THE KNIFE.

I FOUND THAT RECURRING THEMES IN THESE TEXTS REVOLVED AROUND, VIOLENCE, CONFLICT AND MORAL INJUSTICE. THIS MEANT THAT I DECIDED

TO TAKE FROM MY RESEARCH AND BASE MY NARRATIVE AROUND A MIXTURE OF THESE THEMES AFTER LOOKING INTO THEIR EFFECTIVENESS

AND HOW THEY TARGETED THEIR MALE AUDIENCE IN PARTICULAR. MY RESEARCH REVEALED THAT HANNA’S THEME OF VIOLENCE AND MORAL CONFLICTS WAS VERY POPULAR WITH IT’S AUDIENCE AS PEOPLE VOTED THE FILM 4 OUT OF 5 STARS IN EMPIRE. THIS THEREFORE MEANT THAT HANNA EFFECTIVELY TARGETED ITS AUDIENCE THROUGH ITS USE OF ASPECTS IN MISE EN SCENE. WITHIN ITS OPENING SEQUENCE HANNA REVEALED ITS MAIN CHARACTER AS ISOLATED AND INDEPENDENT. I

THEREFORE CHOSE TO FOLLOW THESE CONVENTIONS AND START MY FILM WHERE THE NARRATIVE ENDS IN ORDER TO CREATE A RETROSPECTIVE

NARRATIVE THROUGHOUT THE FILM.

I ALSO LOOKED AT REPRESENTING MY AUDIENCE IN THE IMAGE OF MY MAIN CHARACTER. THE FEMALE AUDIENCE WERE PARTICULARLY TARGETED IN

THIS DECISION AS I CHOSE TO CAST A WOMAN DOMINANT IN APPEARANCE AND POSTURE, THIS DECISION WAS MADE TO REPRESENT THE STRENGTH IN

WOMEN WHO HAVE WORKED IN THE POLICE FORCE AND WOMEN IN GENERAL THAT WORK FOR THEIR OWN BENEFIT. THIS THEREFORE MEANT

THAT TARGETING THE FEMALE SECTOR OF MY MAINSTREAM AUDIENCE WAS MADE A LOT EASIER AS THEY COULD BE REPRESENTED IN A POSITIVE WAY WITHIN MY OPENING SEQUENCE. THIS THEREFORE MEANT THAT I HAD TO

USE ASPECTS OF MISE EN SCENE AND CAMERA ANGLES AND MOVEMENTS IN ORDER TO PORTRAY WOMEN IN THIS WAY. THE ONLY PART OF MY OPENING

SEQUENCE THAT CHALLENGES THIS REPRESENTATION WOULD BE THE LAST SHOT AS SARAH IS TAKEN. ALTHOUGH MY MAIN CHARACTER WOULD BE

REPRESENTED AS STRONGER THROUGH THE REST OF MY FILMS NARRATIVE, THE LAST SHOT OF THE OPENING SEQUENCE IS INTENDED TO LEAVE THE AUDIENCE ON A CLI8FF HANGER ENDING RATHER THAN UNDERMINE THE

REPRESENTATION OF SARAH WILCOX THAT HAS BEEN BUILT THROUGHOUT.