LIVE: 4.875” x 7”

FORMAT: Magazine TRIM: 5.375” x 7.5”

BLEED: 5.625” x 7.75”

CLIENT: Kimberly Clark

FINAL FILE FORMAT: PDF/X-1a

Technical Support: (416) 945-2388

JOB #: P.KK.KK HC.16046.K.011

OGILVYPUB: Family Communications Inc

AD #: KK-HC.16046.HP.PAGE 7-ENFILE: 01-42724-KK-HC.16046.HP-PAGE 7-EN.SWOP-final.indd

PRODUCTION: David Scanlon

Cyan, Magenta, Yellow, Black

KK1605-Mom_n_Baby-v2-SWOP.psd 300 ppi CMYK Up to Datenbu_cmyk_REV.ai Up to DateHuggies_Logo_TotalBrand_ENG.ai Up to Date

CSR:BC

PASS:FINALGALLEY:

1

BUILD OP: NL

BUILD DATE: Aug 4/16

REV DATE: Aug 9/16

REV OP: NL

This Hug Plan is designed to help you provide skin-to-skin hugs for your baby immediately after birth. It was developed by medical experts, together with Huggies. Huggies has always believed in the power of hugs. We hope this plan helps you ensure your baby receives hugs, according to your wishes.

✁

my Hug Plan

myHug Plan

my Hug Plan

S:4.875”S:7”

T:5.375”T:7.5”

B:5.625”B:7.75”

HugPlan_LBG16.indd 27 8/16/16 11:11 AM

LIVE: 4.875” x 7”

FORMAT: Magazine TRIM: 5.375” x 7.5”

BLEED: 5.625” x 7.75”

CLIENT: Kimberly Clark

FINAL FILE FORMAT: PDF/X-1a

Technical Support: (416) 945-2388

JOB #: P.KK.KK HC.16046.K.011

OGILVYPUB: Family Communications Inc

AD #: KK-HC.16046.HP-PAGE 8-ENFILE: 02-42724-KK-HC.16046.HP-PAGE 8-EN.SWOP-final.indd

PRODUCTION: David Scanlon

Cyan, Magenta, Yellow, Black

None CSR:BC

PASS:FINALGALLEY:

1

BUILD OP: NL

BUILD DATE: Aug 4/16

REV DATE: Aug 9/16

REV OP: NL

My full name is , and this is my plan to provide skin-to-skin hugs for my baby on the day I give birth, according to my wishes:

my Hug Plan ✁

WHO SHOULD RECEIVE THIS HUG PLAN?Once you have completed your Hug Plan, make 2 copies. (Download additional copies @ NoBabyUnhugged.ca)Discuss your Hug Plan with your doctor or midwife and provide a copy. Then take the second copy to the hospitalthe day you go into labour. When you check in with Labour & Delivery, speak with your primary nurse about your wishes. And give her the second copy, along with your Birth Plan if you have one.

MY HUGSI want to be the fi rst to hold my baby on my bare skin as soon as possible after birth and:

□ Before the cord is cut and clamped

□ After the cord is cut and clamped

I want to be the fi rst to hold my baby on my bare skin as soon as possible after birth and:

□ Before my baby is cleaned off with a towel

□ After my baby is cleaned off with a towel

After my baby is diapered, I want to continue providing skin-to-skin hugs for the following length of time:

□ 1-2 hrs (referred to as the “Golden Hours”)

□ Until my baby’s fi rst feeding

□ Other

While being transferred to the postpartum ward, I want to continue providing skin-to-skinhugs if possible.

□ Yes □ No

MY DESIGNATED ALTERNATE HUGGERI want the following person to be in the delivery room in order to help me provide skin-to-skin hugs if necessary:

□ My Partner ( FULL NAME )

□ Other ( FULL NAME )

MY GOWN OR GARMENTTo help facilitate skin-to-skin hugging as soon as possible, I want to wear:

□ A skin-to-skin-friendly birthing gown which I have provided

□ A “skin-to-skin tube top” which I have provided

□ A standard hospital-issue gown, open to the front

□ Other

HUGGING DURING ROUTINE PROCEDURESTo ease my baby’s stress and pain during routine procedures, I want to give hugs 5-15 minutes prior.

□ Yes □ No

HUGGING DURING A C-SECTIONIf I require a C-section, I want:

□ To give skin-to-skin hugs to my baby following delivery or as soon as possible

□ My designated alternate hugger to help me provide skin-to-skin hugs

HUGGING TWINSTo provide skin-to-skin hugs for both my babies,I want:

□ Them placed on my chest at the same time

□ One placed on my chest while my designated hugger gives skin-to-skin for the other

S:4.875”S:7”

T:5.375”T:7.5”

B:5.625”B:7.75”

HugPlan_LBG16.indd 28 8/16/16 11:12 AM