CULTURE THEMED

Malaysia is every traveller’s dream come true. It personifies “Malaysia, Truly Asia”. Imagine a truly synergistic amalgamation of colours, flavours, sounds and sights of Asia,

all in 1Malaysia, all year round.

Count down to the fabulous Malaysia Year of Festivals 2015, or MyFest 2015, as we herald the country's

endless celebrations of festivals, events and happenings. Continuing the momentum and efforts of Visit

Malaysia Year 2014, MyFest 2015 is set to make Malaysia the top-of-the-mind tourist destination, encouraging

tourists to stay longer in order to enjoy the festival offerings nationwide.

MyFest 2015 Endless Celebrations

Themed “Endless Celebrations”, the year-long calendar is packed with festivities of every genre; for instance cultural festivals, shopping extravaganzas, international acclaimed events, eco-tourism events, arts, music showcases, food promotions and other themed events.

MyFest 2015, A National Mission

The Malaysia Year of Festivals 2015 campaign leverages on smart partnerships in line with the National Blue Ocean Strategy through integrated public-private partnership strategy that nurtures stakeholder engagement, support and participation. The symbiosis enables Malaysia’s tourism efforts to be competitive and to remain one of the prime contributors to the socio-economic development of the nation. Stakeholders and industry players should be united and Malaysians should come forward in the spirit of unity during Malaysia Year of Festivals 2015. As Malaysia Year of Festivals 2015 is a national mission, it is envisaged that government agencies, the private sector, non-government agencies and industry players will come together and make the national campaign a success.

An endless celebrations of events, festivals and happenings...

SHOPPINGFESTIVALS

HOT SPOTSFOOD

MyFest 2015 RationaleThe year 2015 will be known as the Malaysia Year Of Festivals (MyFest) 2015. The MyFest 2015 campaign will continue to boost the tourism sector and ensure that the Malaysian tourism industry remains robust after the Visit Malaysia Year 2014 campaign. As Malaysia is blessed with various cultures, the new campaign seeks to showcase and celebrate Malaysia’s bountiful, diverse cultures and various festivities.

The MyFest 2015 campaign also seeks to maintain Malaysia as the top-of-the-mind tourist destination with a target of receiving 29.4 million tourist arrivals and RM89 billion tourist receipts. The campaign will complement the Malaysia Tourism Transformation Plan (MTTP:2020:36:168) where the country has set a target of 36 million tourist arrivals with RM168 billion tourist receipts in the year 2020.

A year of ENDLESS CELEBRATIONS

MyFest 2015 BrandingMyFest 2015’s logo was launched in Kelantan on 18 September 2014 by YB Dato' Seri Mohamed Nazri bin Abdul Aziz, Minister of Tourism and Culture Malaysia.

Brand GuidelinesColour

PANTONE 290CC025 M000 Y005 K000R187 G229 B238

Logo with white outline (on coloured background)

Logo in reverse white Logo in black and whiteLogo with white text(on coloured background)

C100 M070 Y000 K000R000 G072 B156

C100 M090 Y000 K045R011 G021 B081

PANTONE 2758CC100 M090 Y000 K045R011 G021 B081

PANTONE 0293CC100 M070 Y000 K000R000 G072 B156

PANTONE 185C C000 M090 Y085 K000R240 G065 B054

PANTONE 123CC000 M015 Y085 K000R255 G204 B037

Logo Application

Brand Guidelines

MyFest 2015 Nationwide Roadshow

To promote Malaysia Year of Festivals 2015, the Ministry of Tourism and Culture Malaysia will embark on a series of nationwide meeting sessions beginning October 2014. The programme will disseminate the vision, targets and branding information of Malaysia Year of Festivals 2015 to the industry players and stakeholders.

* The dates above are subject to change.

State

KL/Putrajaya & Selangor

Negeri Sembilan

Melaka

Labuan

Johor

Kelantan

Terengganu

Pahang

Kedah

Perlis

Penang

Sabah

Perak

Sarawak

Date

21 October 2014

28 October 2014

21 November 2014

11 November 2014

13 November 2014

2014 17 November 2014

19 November 2014

25 November 2014

27 November 2014

2 December 2014

4 December 2014

8 December 2014

10 December 2014

16 December 2014

YEAR

Visit Malaysia Year 2014

MyFest 2015

2020

TOURIST ARRIVALS (mil)

28

29.4

36

TOURIST RECEIPTS (RM bil)

76

89

168

Tourism Target

MyFest 2015 Logo RationaleThe design for Malaysia Year of Festivals 2015 logo depicts a traditional musical instrument known as the Rebana Ubi. The drum is a musical instrument which can be associated with Malaysia’s multicultural society, in line with the spirit of 1Malaysia. Therefore, the logo design reflects an important part of the country’s heritage, traditions and culture.

MyFest 2015 Event Highlights

Ministry of Tourism and Culture MalaysiaNo. 2, Tower 1, Jalan P5/6Precinct 562200 PUTRAJAYA

+603 8891 7100

www.motac.gov.my

+603 8000 8000

info@motac.gov.my

Johor

Festival Layang-Layang Sedunia11 - 15 February 2015

Pesta Perarakan Chingay 201529 February 2015

Penang

Chap Goh Meh Celebration5 March 2015

Penang World Music Festival 201511 - 12 April 2015

Penang Flora Festival31 May 2015

Penang Durian FestivalJuly 2015

Georgetown Festival1 - 31 August 2015

Bukit Mertajam

Nine Emperors God Festival13 - 21 October 2015

Kedah

Karnival Pelancongan LIMA 201517 - 21 March 2015

Festival Kampung Buku Malaysia 2015(Malaysia Book Village Festival 2015)14 - 20 September 2015

Selangor

Festival Hari Moyang Mah Meri7 March 2015

Formula 1 Petronas Malaysia Grand Prix27 - 29 March 2015

Festival Nasi AmbengApril 2015

Malaysian Motorcycle Grand PrixOctober 2015

Putrajaya

Ironman 70.3 Putrajaya5 April 2015

Magic of The Night 2015 (MOTN)28 - 31 May 2015

Pesta Bunga dan Taman (FLORIA)April 2015

Putrajaya International Islamic Arts and Culture Festival (PIIACUF)29 October - 1 November 2015

Kuala Lumpur

MyFEST 2015 Grand Launching10 January 2015

KL Light Festival11 - 17 January 2015

Formula One Festival27 - 29 March 2015

Malaysia International Shoe Festival3 - 5 April 2015

Muzikal Grease18 - 30 April 2015

Festival Tari Malaysia1 - 7 June 2015

Ramadhan Festival18 June - 17 July 2015

Pesta Tanglung 201519 September 2015

Malaysia Open Kuala Lumpur 2015, ATP 250 World Tour26 September - 4 October 2015

Malaysia International Gourmet Festival 20151 - 31 October 2015

Pelabuhan Klang

Raja Muda Selangor International Regatta11 - 12 November 2015

Kelantan

Festival Gendang Tradisional Antarabangsa14 - 15 March 2015

Karnival Silat Nusantara6 - 7 April 2015

Pesta Wau Antarabangsa Kelantan 201525 - 30 May 2015

Pahang

Tioman International Classic Surfing29 - 31 January 2015

Kuantan Century Ride7 June 2015

Fraser’s Hill International Bird Race12 - 14 June 2015

Start in Tioman20 - 23 August 2015

Royal Pahang Billfish International Challenge (RPBIC)11 - 13 September 2015

Terengganu

Festival Gamelan Sedunia11 - 12 November 2015

Sarawak

Majlis Rumah Terbuka Malaysia Gawai DayakJune 2015

Rainforest World Music FestivalJuly 2015

Regatta SarawakSeptember 2015

NATIONWIDE

1Malaysia GP SaleMarch 2015

Malaysia Mega Sales Shopping CarnivalJuly - August 2015

1Malaysia Contemporary Art Festival (1MCAT)September - November 2015

Malaysia Year End SaleNovember - December 2015

Sabah

Regatta Lepa24 - 26 April 2015

Tadau Ka’amatan - Harvest Festival30 - 31 May 2015

Sunset Music Fest5 - 6 June 2015

Majlis Rumah Terbuka MalaysiaTadau Kaamatan6 June 2015

Johor

Pahang

Terengganu

Sarawak

SabahKelantan

Kedah

Perlis

NegeriSembilan

Melaka

Penang

Selangor

Perak

Johor

Pahang

Terengganu

Sarawak

SabahKelantan

Kedah

Perlis

NegeriSembilan

Melaka

Penang

Selangor

Perak

LEGEND

Culture

Theme

Shopping

Music

Leisure

Travel

Sports

Food

Art

By VMY 2014 Secretariat

Labuan

Pesta Air Nasional Labuan24 - 26 April 2015

LabuanLabuan