myzone critical success factors

5
Myzone critical success factors. A proven checklist/guide to increasing Myzone belt uptake and boosting user engagement.

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Page 1: Myzone critical success factors

Myzone criticalsuccess factors.A proven checklist/guide to increasing Myzone belt uptake and boosting userengagement.

Page 2: Myzone critical success factors

Ethos To ensure the success of Myzone, it is important tounderstand the reason WHY Myzone was created and the purpose that it serves.

MHR is too low.Belt will auto calibrate.

MHR is too high.Club will need to lower MHR.

myzone.org

Get the Maximum Heart Rate right!

A hardware, software andwearable platform that usestechnology to help people(including staff) feel goodabout exercise.. whetherthat’s before, during orafter the event!

Use Effort rather than raw heart rate.

Understand Colors/MEPs.

1. 2.

3. 4.

MZ-3

62%

68%

66%

64%

69%

61%

61%

61%

67%

68%

63%

65%

60%

69%

92%

91%

96%

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99%

91%

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94%

97%

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93%

92%

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93%

% 131X

0

0 to49%

100%

Page 3: Myzone critical success factors

Environment The physical set up of Myzoneis imperitive to a better staff and member experience.

myzone.org

TV, tiles andreceiver areforward facingfor programmedactivity.

Easily accessing andcontrolling the software.

Stable and reliableinternet connection.

5. 6.

7.

Tablet / Touchscreen or MZ-App Keyboard

X16:15:560001

X

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Page 4: Myzone critical success factors

Experience Having a strategy to allow membersexperience/trial Myzone is the best way to increase uptake.

myzone.org

Programming by colors/zonesmakes Myzone usage necessary.

Try before you buy/Money back guarantee.

Packaging into premiumyielding memberships.

8. 9.

10. 11.

Demo belts for classes or freeaccounts for Bodymetrics/Fitness

Tests/Zone Match

Page 5: Myzone critical success factors

Engagement Referencing, rewarding, liking andcommenting with users amplifies their Myzone experience.

myzone.org

Connect, likeand commentingon membersworkouts.

ReferencingEffort levelsduring class.

12. 13.

14. 15.

MZ-3

Well done Mary, you’ve hit yellow zone

Great recovery there Stan, you’ve hit grey.

MZ-Chat for privatechat and group picsharing and CustomGroups to filterkey users.

Acknowledging exercise commitment