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Professionals
ACMP ASSOCIATION OF CHANGE MANAGEMENT PROFESSIONALS
ACMP1511 EAST SR 434, SUITE 2001
WINTER SPRINGS, FL 32708
PHONE: 407.610.ACMP (2267)
AN EXECUTIVE SUMMARY OF THE CHANGE MANAGEMENT MARKET RESEARCH REPORT
MARCH 2013
ACMP StandardsDevelopmentProject
ACMP’s Change Management Standards Development InitiativeAn Executive Summary of the Change Management Market Research ReportThe Association of Change Management Professionals (ACMP) formed two years ago with a clear vision for establishing a member-driven, practitioner-focused organization with the sole purpose of advancing the discipline of change management around the world. Our vision is viable, ACMP is strong and growing every day, and our members are devoted.
Associations meet regularly, share success stories, and rally around a common set of well-intentioned but loosely bound best practices. While these things are important, a Profession exists when, among other things, its members create, accept, and agree to abide by a common set of standards.
As ACMP members, we’ve known intuitively that this is a goal worth pursuing, but there’s a difference between simply believing standards are worthwhile and actually creating the standards themselves. To do this, a rigorous and defensible process is needed, and that process begins by answering two basic questions:
• What does the Change Management ‘market’ look like?
• What can we learn from this that study that can serve as an input to a comprehensive standard?
This Market Study gathered inputs from 3 areas – Practitioner Survey, Literature Reviews, and Job Types and Skills Research. The primary goal was to confirm the need for a Change Management Standard, as well as to identify the common categories, tasks, and knowledge to be used in its development. This Executive Summary consolidates the key themes from the 250+ page study, broken out below into several categories.
Next steps, which are already underway, involve using the results of this survey to help craft the global change management standard and shape the body of knowledge, both of which are inputs into our final goal in this process – establishing the profession’s credential and the opportunity for change management practitioners to gain acknowledgement within and by the profession they serve.
Log into www.acmpglobal.com
for the full report
Key Themes &
FindingsChange Management as a discipline is growing and is generally regarded as valuable, but the industry is fragmented and in need of standardization. Practitioners want certification and credentialing processes as part of the maturation of change management. About 1/3rd of organizations have some sort of formal Change Management office, but almost three quarters of Change Management practitioners must also fulfill other professional roles.
I. Major Activities Performed by the Change Management Practitioner• Identifying and Diagnosing Change• Defining and Shaping Organizational Structure
(Vision/Mission/Goals)• Planning, Executing, and Monitoring Goals• Assessing Outcomes (Metrics)• Shaping Standards for Quality and Operating Procedures• Building Relationships, Teams, and Culture• Driving Communications• Training and Development • Managing Resistance• Accounting for External Factors
(Politics/Community/Economy)
II. The Change Management Practitioner – Respondent Profile (5)• 90% are full-time employees, but• 73% have daily responsibilities outside of Change
Management• 50% have served as practitioners for more than 9 years• 70% have advanced degrees • 73% are Consultants or are Employed Directly by
Organizations• Nearly 50% work for Organizations with greater than 10,000
employees• The United Kingdom and United States have the largest
number of practitioners, and the most jobs with “Change Management” in the title
III. Focus Areas of a Standard – From a Review of Common Themes in Change Management Methodologies
• Speed of Adoption• Ultimate Utilization – Making Change Last
• Change is about People, and includes processes, tools, systems, and technology
• Ensure Proficiency in Use of New Skills• Tying Back to Business Results• Declaring a Shared Vision• Mobilizing Commitment• Monitoring Progress and Results• Committed Leadership• Building Awareness and Buy-in• Remove Obstacles and Manage Resistance• Communicate and Declare the Shared Vision
IV. Commonly-Used Tools & Templates
• Change Impact Assessments• Stakeholder Assessment• Communications Plan• Training Plan• Training Needs Assessment• Project Plan
V. Desired Professional Development Opportunities
• Enhanced On The Job Experience• Internships• Fellowships• Job Exchanges• Discussion Forums• Mentorship & Coaching • Formal Courses
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ACMP
ACMP1511 EAST SR 434, SUITE 2001
WINTER SPRINGS, FL 32708
PHONE: 407.610.ACMP (2267)
BOARD OF DIRECTORS
Maria Darby, USA ACMP PresidentBooz Allen [email protected]
Donna Brighton, USA ACMP Vice PresidentBrighton Leadership [email protected]
Mark Hilldrup, USA ACMP SecretaryCapTech [email protected]
Sylvie Charbonneau, Canada ACMP TreasurerBrio [email protected]
Peter Harbo Clausen, Denmark proacteur [email protected]
Tom Marsicano, South Africa Picourseware [email protected]
Rick Rothermel, USA LaMarsh [email protected]
Jim Schnaible, USA City of [email protected]
VI. Key Change Management Skills Identified by Survey Respondents
• Communication and Empathy • Stakeholder management• Business Acumen • Emotional intelligence• Facilitation and Negotiation • Adaptability and Assessment skills• Change management competency • Coach and Advisor• Understanding the impact of • Relationship Building change on stakeholders • Consulting
Market ResearchBy the Numbers
I. Market Research Survey
• Sent to 2,357 ACMP Members and Affiliates• Invitation cascaded to more than 5,000 additional practitioners and colleagues• 549 respondents fully completed the survey• An additional 1,146 provided partial input• 82% of respondents are in North America
II. Literature Review
• Books, peer-reviewed articles, an online databases – 46 separate publications• Review of nearly 40 Change Management and related methodologies
III. Job Types & Skills Research
• Over 50 countries are actively soliciting change management practitioners• Top 5 – U.S. U.K. Canada Germany India• Demand for Change Management correlates to growth in 2 key sectors –
Technology and Finance