�Temporary alignment

�Incomparable shine

�Repaired polymerization

� SOS for HAIR in between chemical aggressive procedures

� Decrease the volume and anti-frizz effect

SERIDEFRIZZ INTENSE

NANOCRYSTALIZATION

• Nanocrystallizationimpact :

• shock treatment;• exclusive hairstylist

version• Professional use

Salon

• After saloon nanocrystallization;

• Maintenance treatment

Home• Damaged hair

treatment (sun, swimming pool water, chemical treatments)

Over Night

HAIR NANOCRYSTALLIZATION SYSTEM under Thermal activation

Versatility: One SERIdefrizz ® for each need

SERIdefrizz Intense Salon is a hair repair system for leave on formulations, to finalize the washing and conditioning process, allowing the styling of the hair for straight styles.

This effect is obtained via hot styling and crystallizationunder the hair.

Conditioned, hydrate and straight hair, with spetacularShine!

SERIdefrizz Intense Salon

Nanocrystalization Impact – Professional Use

Repair system for homecare formulations, aiding themaintenance of the conditioning properties and the ideal hairstyling.

To be used as a leave on, after washing and conditioning,under thermal activation

SERIdefrizz Intense Home Care

Impact nanocrystallization maintenance - at home

Repair system for homecare formulations, overnight. For extremely dry hair, due to chemical treatments, and exposure

to sun, sea or swimming pool.

To be used as a leave on, after washing and conditioning, under thermal activation

SERIdefrizz Intense Over Night

Nanocrystallization seasonal maintenance due to ambiental aggressions “overnight”

PROCEDURE:

- Washing and conditioning the hair tresses- Dried with towels. - Apply 2mL of SERIdefrizz Intense Salon, diluted 20%- Dry the hair with hair dryer- Use of Flat iron to finalyze

The hair tresses were maintained for 96 hours in roomtemperature (24ºC) under controlled humidity (60%).

EFFICACY TESTS

In vitro test- Caucasian hair tresses – (curly hair)

EFFICACY TESTS

In vitro test- Caucasian hair tresses – (curly hair)

T0 – Before washing the hair tresses

T 1h - After product application

T 24hs T 96 h

RESULTS

After the application of SERIdefrizz Intense Salon, we observed:

- 49.93% of increase in the Shinning (Glossmeter).

- 33.07% of decrease of the Openness (cm).

- 15.36% of increase in the Length (cm).

Results: average of the evaluated hair (n=3).

PROCEDURE:

- The hair was washed with and rinsing conditioner.- The hair was dried with a towel- SERIdefrizz Intense Salon was applied (20%-diluted in water) (2g per tresses)- The hair was massaged for 5 minutes- After the application, the hair reposed for 10 minutes. - The hair was dried and brushed- Flat iron was applied to finalize the process (10 times

for hair tresses, 200₀C).

SALON TEST: Volunteer with Afro-American hair

Photo 1– Before the firstcrystallization

Photo 2 – After the first crystallization

olunteer’s hair after the first Photo2 – V

application of the SERIdefrizz

Intense Salon

Photo 1– Volunteer’s hair before the first

application of the SERIdefrizz

Intense Salon

RESULTS

Use of SERIdefrizz Intense Home Care, twice a week for 18 days

After 18 days: second crystallization with SERIdefrizz Intense Salon

Photo3–Before the secondcrystallization

Photo 3 – Volunteer’s hair, 18 days after the first application of SERIdefrizz

Intense Salon with 6 applications of

SERIdefrizz Intense Home Care.

Photo 4–After the second crystallization

Photo4 – Volunteer’s hair after thesecond application of SERIdefrizzIntense Salon

Photo 5 – Before the thirdcrystallization

Photo 5 – Volunteer´s hair the first application of SERIdefrizzIntense Salon and 10 applications ofSERIdefrizz Intense Home Care.

Photo 6 – After the third crystallization

Photo 6– Volunteer’s hair after the third application ofSERIdefrizz Intense Salon

Use of SERIdefrizz Intense Home Care, twice a week for two weeks.

After 14 days: third crystallization with SERIdefrizz Intense Salon

Photo 1- Before firstcrystallization

Photo 2- Before secondcrystallization

Photo 3- Before thirdcrystallization

RESULTS

Better anti-frizz allignment and volume reduction aftereach crystallization (professional use)

TEMPORARY DEFRIZZ EFFECT WITHOUT DAMAGES=

SUGGESTED APPLICATION

SERIdefrizz Intense Salon: Professional Use

- Wash the hair with shampoo and rising conditioner,

- Take out the excess of water with a towel;

- Apply the formulation with SERIdefrizz Intense Salon (from 10

to 20%)

- Massage, from the root to the end, from 5 to 10 minutes,

- Brush the hair using the conventional technique:

- For straight styling , finalize with flat iron

SUGGESTED APPLICATION

SERIdefrizz Intense Home Care: at home

We suggest a formulation using from 5 to 10% of SERIdefrizzIntense Home Care, after washing the hair.

The formulation can be as a low viscosity serum, or a leave on base.

The application of the Home Care formulation follows the same steps of the Salon application.

WHY TO USE IT?

SERIdefrizz Intense

• SOS for Hair: repair for damaged hair by chemical treatments:color, lights, and straightening.

• In between hair straightening: we know that there is an intensechemical damage; therefore, the use of SERIdefrizz Intense inbetween these procedures maintains the straight effect longer, asthe fiber is treated and recovered by nanocrystallization(nanoparticles exposure), in addition to hair polymerization.

•Temporarily aligns the hair, reducing the volume, the frizz, the flyaway, conferring intense shine.

•Protects the friction and abrasion of the surface of the hair, acommon occurrence during mechanical finalizing procedures.

•Easy to use and reduces brushing time.

SERIdefrizz Intense

SUGGESTED CONCENTRATIONS

SERIdefrizz Intense Salon

SERIdefrizz Intense Home Care

SERIdefrizz Intense Over Night

10 to 20%

5,0 to 10%

5,0 to 10%

INCI NAME (SUGGESTED) CAS NUMBER EINECS (I)/ELINCS (L)

Water 7732-18-5 231-791-2 (I)

Polyquaternium-7 26590-05-6 -

Sericin 60650-89-7 306-235-8 (I)

Guar Hydroxypropyltrimonium Chloride 65497-29-2 232-536-8 (I)

Propylene Glycol 57-55-6 200-338-0 (I)

Glycerin 56-81-5 200-289-5 (I)

Behentrimonium Chloride 17301-53-0 241-327-0 (I)

Lactic Acid 50-21-5 200-018-0 (I)

Polyquaternium-37 26161-33-1 -

Propylene Glycol Dicaprylate/Dicaprate 68583-51-7 271-516-3(I)

Trideceth-6 24938-91-8 -

Cocos nucifera (Coconut) Oil 8001-31-8 232-282-8 (I)

Cinnamal 104-55-2 203-213-9 (I)

Glycolic Acid 79-14-1 201-180-5 (I)

Hexyl Cinnamal 101-86-0 202-983-3 (I)

Butylphenyl Methylpropional 80-54-6 201-289-8(I)

Amyl Cinnamal 122-40-7 204-541-5 (I)

Hexyl Salicylate 6259-76-3 228-408-6 (I)

Citronellol 106-22-9 203-375-0 (I)

Benzyl Salicylate 118-58-1 204-262-9 (I)

SERIdefrizz Intense

HAIR NANOCRYSTALLIZATION SYSTEM

Under thermal activation, resulting in perfect hairstyling, reducing the volume with anti-frizz effect

Temporary anti-frizz effect without damage