nab-11-2016-richard friedel-atsc-v4

TheFutureofTelevisionATSC3.0NOVEMBER2016

ADVANCEDTELEVISIONSYSTEMSCOMMITTEE 1

Introduction• ATSC3.0isarevolutionaryadvanceintelevisionbroadcasting

• AfirstofitskindofferingInternet-likeIPtransmissionover-the-air

• Itisuniqueintheworld;amarriageofOTAandInternettechnologies

• SupportsseamlesscompatibilitywithterrestrialdeliveredInternetcontent.


TheGoalsofATSC3.0• Toimprovethetelevisionviewingexperience

• Toaddvaluetobroadcasting’sserviceplatform§ Extendingreach,addingnewbusinessmodels§ Providinghigheraudioandvideoquality,moreaccessibility§ Personalizationandinteractivity

• Toaddresschangingconsumerbehaviorandpreferences§ TVcontentonalldevices,bothfixedandmobile


ATSC3.0Participation• 373individualson

reflector/documentsystem§ Manyothersfocusedon3.0

developmentefforts

• 110organizations§ Broadcasters§ ConsumerElectronicsManufacturers§ ProfessionalEquipment

Manufacturers§ R&DLaboratories§ Universities

• InternationalParticipation§ Canada§ China§ Europe(includingDVB)§ Japan(includingNHK)§ SouthKorea§ UnitedStates


KeyTechnologyEnhancementsin3.0• Flexible,robusttransmissionsystem- OFDM-basedmodulation

o Greatercapacity(morebitsperchannel)o Flexible configuration– receivability vs capacityo Integratedmobilecapabilities

• IncreasedCapacityo Existingprogramchannelscandisplayhigherqualityo Additionalprogramchannels– HEVCvideocompression

• EnhancedConsumerExperience§ ImprovedVideoQuality

o HigherResolution- UHDo Morerealisticlookingpictures- HDRo Enhancedcolorreproduction- WCGo Improvedmotionrendition– HFR

§ EnhancedAudioExperienceo Multiplelanguages&descriptiveaudioo Viewercontrolledprominenceofdialogo Immersivesound


High Dynamic Range and Wide Color Gamut1000-nit color grading, Rec. 2020 color, 10 bits/pixel

Standard Dynamic Range and Color100-nit color grading, Rec. 709 color, 8 bits/pixel

FlexibleReceivability in3.0

SFNDEPLOYMENTANALYSIS 6

WhatCanFitina6MHZChannel?

ATSC3.0DISCUSSION 7

ProgramType Resolution Rate (fps) CapacityUnitsSD 720x480 30 1

HD1280x720 60

61920x1080 30

HD+ 1920 x1080 60 12

UHD 2160x4120 60 36

8/30/16SD

HD

HD+

UHD

ATSC1.0 =13capacityunitsATSC3.0=36capacityunits 3timestheCapacity}

NextGenerationAudio• HigherqualitylessBandwidth

• Immersive– Buildsa3Dsoundfieldthatenvelopsyou

• Personalizedexperience§ Alternativelanguages§ Descriptiveaudio

• NativesupportforuserdefinedDialogEnhancement

• LoudnessControl

• Targetedtovariousdevices(fixed,mobile)andset-ups

• Improveddown-mixcompatibility

ATSC3.0DISCUSSION 8

InternetCompatibility• Goalistodeliverapersonalanddynamicexperience

§ HTML5/Internetoverlaygraphics§ Hybriddelivery— mergingbroadcastandinternet§ Dynamicadinsertion§ Personalizedgraphics§ Interactivitycapabilities§ Synchronizedsecond-screenapplications§ Audiencemeasurementcapabilities

• Alignswiththeweb§ BasedonW3Ctechnologies§ EasytoadaptwebappsforTVandviceversa

• Contentcanbestreamedinrealtime(i.e.,linearorstreamingondemandcontent)viabothbroadcastandbroadband

• Contentcanbedeliveredinnon-realtimeandcachedlocallyviabothbroadcastandbroadband


NewPublicServiceCapabilities

•EmergencyAlerting§ ExtremelyrobustEAS“wakeup” signaling§ AdvancedEASmessagingcapabilitiesincludingrichmedia§ Abilitytoreachindoor,battery-poweredreceivers

• RobustAudioandClosed-Captiontransmissionevenwhenpicturefails

• Improvedaudiointelligibilityforhearingimpaired§ Newcapabilitiesforimproveddialog/narrativeintelligibility(track– specificvolumecontrol)

§ ContinuedsupportforVideoDescriptionServices

WorldSeriesBroadcastinATSC3.0

ADVANCEDTELEVISIONSYSTEMSCOMMITTEE

ATSC3.0Exciter

11

Schedule• ATSC3.0isasuiteofstandards§ Oneormorestandardsperlayer§ Eachstandardmovesthroughtheprocessindependently§ MostwillmovetoCandidateStandardin2016

• Finalapprovalofmostdocumentsisexpectedin2016,withcompletionofallinthefirst/secondquarterof2017

• FCCconsideringchangeinrulestoauthorizeuseofATSC3.0• ATSC3.0selectedbySouthKorea


Summary• Nextgenerationbroadcasttelevision

• Significantlyhigherdatacapacity• Flexiblespectrumuse• Higherphysicallayerrobustness• Futureextensibility• Mobile/handheldsupport• Hybridbroadcast+broadbanddelivery• AdvancedA/Vcompression• Immersiveaudio,UHDvideo• Interactivityandpersonalization• Potentialfornewbusinessmodels• Provideapathtothefutureofbroadcasting

ADVANCEDTELEVISIONSYSTEMSCOMMITTEE

Configurable

Scalable

EfficientInteroperable

Adaptable

13

MarkRicherPresident,[email protected]

RichardFriedelChairmanofATSC&GMFoxNetworkEngineering&[email protected]

QUESTIONS?


TheFutureofTelevisionATSC3.0NOVEMBER2016


ExtraSlides


WhatisNewinATSC3.0?Capabilitiesbeyond1.0

• RobustTransmission§ Flexibleconfiguration– receivabilityvscapacity

o Abletotunetransmissionparameterstooptimizemobilevs.fixedviewerso SFNo Onchannelrepeaterso Mobilereception- tabletso Deepindoorreception– reducedneedforrooftopantennas

§ CanbeconfiguredtoindividualDMAneeds

• Futureproof§ Designedtoevolve– technologystaysstateoftheart

o Createdinmodulesforstraightforwardupdateso Signalingincorporatedtosignifyalternatechoices

§ Flexibleconfigurations

ATSC3.0DISCUSSION 18

RequirementsfortheNewSystem• Flexible,robusttransmissionsystem§ Greatercapacity(morebitsperchannel)§ Abilitytotrade-offcapacityforrobustness§ Integratedmobilecapabilities

• Advancedaudio/videocodingsystems§ Ultra-high-definitionvideo§ Immersiveandpersonalizedaudio

• Futurecapabilities§ Extensibilityandscalability


Requirements

Flexibility

AdvancedVideo

FutureCapabilities

AdvancedAudio

ATSC3.0PHYLayerOperatingRange


0

1

2

3

4

5

6

7

8

9

10

-10 -5 0 5 10 15 20 25 30

Cap

acity

[bits

/sec

ond/

Hz]

Es/N0 [dB]

Capacity Curve in AWGN at BER=1E-6

64k QPSK

64k 16QAM

64k 64QAM

64k 256QAM

64k 1024QAM

Shannon Limit

A/53

A/53

Hugenumberofpossibleoperatingpointsforbroadcaster

LowCapacity,VeryRobust

HighCapacity,LessRobust

ATSC 1.0 a SINGLE PHY 19.39 Mbps

7.1.4ImmersiveAudio


Presentation

ATSC 1.0

• HDTV & SD multicast• HDTV – MPEG-2 (12 – 18 Mbps)• SDTV – MPEG-2 (3 – 5 Mbps)

• Dolby Digital (AC-3) 5.1 surround sound


BetterPictures&Soundand/orMoreServices

ATSC 3.0

• UltraHD and/or HD and/or SD multicast• UHD-HDR-WCG – HEVC (18 – 30 Mbps)• HD 1080p-HDR- WCG – HEVC (6 – 8 Mbps)• HD – HEVC (2 – 6 Mbps)• SD – HEVC (0.75 – 1.5 Mbps)

• Next-Generation Audio (Personalized …Immersive)• Dolby AC-4 in the US; MPEG-H in Korea


estimated bit rates

KeyVideoFeatures• TheATSC3.0videosystemwillsupport§ UHD(4K)deliveryisakeygoalofATSC3.0§ EnhancedHD§ Widecolorgamut,highdynamicrange,scalablecoding§ Targetingsmallscreens(HD)andlargescreens(UHD)§ Multiple,selectablevideocomponents§ 3Dsupport

• State-of-the-artvideocompression§ HEVCMain10Profilespecified

o 35- 50%performancegainsvsAVC/H.264

• SeveralHDRproposalssubmittedandunderevaluationo Videoquality(compressionefficiency)o BackwardcompatibilitywithSDR(100nit,ITURec.709)o Productionworkflowconsiderations


MoreChannelCapacityThanATSC1.0

ATSC3.0DISCUSSION 24

ATSC3.0

ATSC1.0

ATSC1.0 =13capacityunitsATSC3.0=36capacityunits

3timestheCapacity

KeyAudioFeaturesTheATSC3.0audiosystemwillfeature• Anenhanced,immersiveexperience

§ Soundwithimprovedazimuth,elevation,anddistanceperspective§ Useofchannelsandobjectsor“elements”andmetadata

o Metadataallowsrenderingatthedecoder,customizedtotheuser’ssoundsystemo Thedecoderplacesthesoundinthemostaccuratepositionthattheuser’ssoundsystemcansupport

• Targetedtovariousdevices(fixed,mobile)andset-ups• Personalization• Supportforaudio-onlycontentaswellasA/Vcontent• Hybridbroadcast/broadbanddeliverywillbesupported• Normalizationofcontentloudnessandcontouringofdynamicrange

§ Basedonthespecificcapabilitiesofauser’sfixedormobiledevice,andtheuniquesoundenvironment


KeyApplicationsEnvironmentFeatures• Goalistodeliverapersonalanddynamicexperience§ HTML5/Internetoverlaygraphics§ Hybriddelivery— mergingbroadcastandinternet§ Dynamicadinsertion§ Personalizedgraphics§ Interactivitycapabilities§ Synchronizedsecond-screenapplications§ Immersiveaudio— usercontroloftracksandmix§ Audiencemeasurementcapabilities

• Contentcanbestreamedinrealtime(i.e.,linearorstreamingondemandcontent)viabothbroadcastandbroadband

• Contentcanbedeliveredinnon-realtimeandcachedlocallyviabothbroadcastandbroadband


KeyInteractiveServices• ATSCisspecifyinganinteractiveapplicationenvironmentforATSC3.0§ Thestandardwillenableinteroperabilitybetweenthereceiverruntime

environmentandtheappsthatproducersandbroadcastersauthor

• BasedonW3Ctechnologies§ Goalistoalignwiththewebasmuchaspossible§ Ideally,applicationauthorswillbeabletoeasilyadaptwebappsforTVandvice

versa

• ATSC3.0willaddTV-centricfunctionstotheW3Ctechnologies§ Changethechannel§ Checkparentalcontrolsetting§ Accessthedevice’sPVR§ Responsetoatimedeventintheprogram


Interactivity- InformationBar


NewsProgram

UIModule

ProgramImage

SendButtons

Interactivity- Shopping


LinearProgram

SaleItems

KeyTechnologyEnhancementsin3.0IntegratedInternetCompatibility§ UniqueconvergenceofOTAandterrestrialinternet§ Overtheairdeliveryofupto24Mb/sbroadbandIPintohomes§ Fullyintegratedbroadcast(OTA)/broadband(BB)coreo Contentcanbeseamlesslyprovidedtoconsumeroverbroadcastandbroadband&combinedatreceiver

o Localizedinsertionofadsorothercontento Networkhandoff– 3.0to/fromLTE&Wi-Fidependingonmostreliablenetworkavailable(insidehomeoronthego).

§ Downloadableinteractiveapplicationso Secondscreeno WEBbasedbrowserenvironment

§ Providesfornon-realtimedelivery


Tablet

WiFi

Smartphones

4G

SmartTV

Internet

PC

ATSC3.0IsTheGlue

BROADCAST INTERNET

ExistingBroadcastEcosystem

ExistingInternetEcosystem

LiveTVCatch-upand

VOD

NewBusinessModels

ATC3.0

VIEWERS


KeyTechnologyEnhancementsin3.0• Flexible,robusttransmissionsystem- OFDM-basedmodulation

o Greatercapacity(morebitsperchannel)o Flexible configuration– receivability vs capacityo Integratedmobilecapabilities

• IncreasedCapacityo Existingprogramchannelscandisplayhigherqualityo Additionalprogramchannels– HEVCvideocompression

• EnhancedConsumerExperience§ ImprovedVideoQuality

o HigherResolution- UHDo Morerealisticlookingpictures- HDRo Enhancedcolorreproduction- WCGo Improvedmotionrendition– HFR

§ EnhancedAudioExperienceo Multiplelanguages&descriptiveaudioo Viewercontrolledprominenceofdialogo Immersivesound


Requirements

Flexibility

AdvancedVideo

FutureCapabilities

AdvancedAudio

KeyVideoFeatures• TheATSC3.0videosystemwillsupport§ UptoUHD(4K)deliveryisakeygoalofATSC3.0§ EnhancedHD§ Widecolorgamut,highdynamicrange,scalablecoding§ Targetingsmallscreens(HD)andlargescreens(UHD)§ Multiple,selectablevideocomponents§ 3Dsupport

• State-of-the-artvideocompression§ HEVCMain10Profilespecified

o 35- 50%performancegainsvsAVC/H.264

• SeveralHDRproposalssubmittedandunderevaluation

o Videoquality(compressionefficiency)o BackwardcompatibilitywithSDR(100nit,ITURec.709)o Productionworkflowconsiderations




nab-11-2016-richard friedel-atsc-v4

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