nabj media institute 2015 program book

April 9-11, 2015

Kaiser Family FoundationBarbara Jordan Conference Center1330 G Street NW | Washington, DC

NABJ Media Institute on Health: Health Policy and Health Equality

REGION III DIRECTORGayle Hurd

REGION IV DIRECTORVickie Thomas

REGION V DIRECTORMary Benton

REGION VI DIRECTORMichelle Fitzhugh-Craig

ASSOCIATE REPRESENTATIVEDawn Angelique Roberts

STUDENT REPRESENTATIVEKhorri Atkinson

PRESIDENTBob Butler

VICE PRESIDENT BROADCASTDedrick Russell

VICE PRESIDENT PRINTErrin Whack

SECRETARYLee Ivory

TREASURERKeith Reed

PARLIAMENTARIANCindy George

REGION I DIRECTORSherlon Christie

REGION II DIRECTORTroy Johnson

DIRECTORDarryl R. Matthews, Sr.

ExECUTIVE ASSISTANTTaylor Osborne-Smith

FINANCE MANAGERNathaniel Chambers

MEMBERShIP MANAGERVeronique Dodson

PROGRAM MANAGERScott Berry

PROGRAM COORDINATORLisa Waldschmitt

DEVELOPMENT DIRECTORDenise Brooking

DEVELOPMENT ASSISTANT Jenae’ Bryant

About NABJ NABJ Board of Directors

NABJ National Office

Founded by 44 men and women on December 12, 1975, in Washington, D.C., NABJ is the largest organization of journalists of color in the nation.

The National Association of Black Journalists (NABJ) is an organization of journalists, students and media-related professionals that provides quality programs and services to and advocates on behalf of black journalists worldwide. Many of NABJ’s members also belong to one of the dozens of professional and student chapters that serve black journalists nationwide.

The NABJ Media Institute offers quality web seminars and hands-on professional development, entrepreneurial guidance, technical training at national and regional conferences as well as sponsored events around the country.

NABJ will host its next Annual Convention and Career Fair in Minneapolis, MN on August 5-9, 2015. Thousands of the nation’s foremost journalists, students, educators and media professionals will gather to partake in full and half-day seminars designed to strengthen and enhance their skills.

National Association of Black Journalists | www.nabj.org2

The National Association of Black Journalists gratefully acknowledges the support and participation of our corporate and non-profit partners. Without you, we would not be able to provide services and programs to our members who help educate and broaden the world’s understanding of critical issues. Their contributions allow NABJ to provide quality programming to journalists, media professionals,

journalism students and educators all year long.

3NABJ Media Institute on Health | April 9 - 11, 2015

On behalf of the Board of Directors of the National Association of Black Journalists (NABJ), it is my pleasure to welcome you to the 2014 NABJ Media Institute on Health. Our panelists will offer their knowledge on local and national health issues and provide attendees the opportunity to have an intimate dialogue with respected leaders known for their work in the health arena.

This two-and-a-half-day conference is the only meeting of its kind to focus exclusively on reporting the health disparities faced by communities of color. Journalists are often on the front lines of providing health education, especially for those without regular access to health care. The sessions will offer networking and training opportunities for journalists by exploring the political, economic and social dynamics that impact African-American health.

The NABJ Media Institutes continue to offer hands-on professional development, entrepreneurial guidance and technical training at educational events around the country.

I would like to give a special thanks to our conference chair, Cindy George, and the NABJ National Office team for organizing such a great program. Special thanks also goes to our generous corporate and non-profit partners and The Kaiser Family Foundation for hosting this extraordinary conference for a sixth consecutive year.

Thank you for joining us for what promises to be a very informative meeting. It is our hope that you will find our program helpful and can take what you have learned back to your newsrooms to make a positive impact on the health of individuals in your audiences and communities.

Finally, we look forward to celebrating our 40th Annual Convention and Career Fair with you on August 5-9, 2015 in Minneapolis, MN!

Yours in Service,

Bob ButlerPresident, National Association of Black Journalists


Dear NABJ Members, Program Panelists, Program Registrants and Guests: Welcome to the 2015 NABJ Media Institute of Health: Healthy Policy and Health Inequities in Washington, D.C. It is my privilege to serve again as the Program Chair for this professional development opportunity. The National Association of Black Journalists (NABJ) is committed to providing print, broadcast and digital journalists with the resources to inform and empower readers, listeners and viewers to take action in their lives – especially pertaining to health and wellness. During this seventh annual conference, some of the nation’s top health experts, policy officials and journalists will provide valuable information about how to effectively cover the health landscape. There will be thought-provoking sessions to help journalists and media professionals reach beyond mere statistics to accurately and effectively report on health disparities in communities of color. We will conclude our 2½-day program with a Saturday morning journalists’ roundtable at the National Press Club to guide attendees through the information they have learned, to assist in formulating story ideas and to discuss innovative ways to present health concepts to specific audiences. I would like to express sincere gratitude to The Kaiser Family Foundation for hosting our conference at their wonderful facility for the sixth year in a row. My deepest appreciation also extends to our generous corporate partners as well as our hard-working NABJ staff members and volunteers for their special efforts in preparing this outstanding program. Finally, please allow me to thank each of you for your expertise and attention. It is my hope that this experience will encourage you to stay engaged with the issues and remain proactive to produce journalism that reveals the impact of health policy on underserved communities. Yours in Service, Cindy GeorgeMedia Institute Chair & NABJ ParliamentarianReporter, Houston Chronicle

REGION III DIRECTORGayle Hurd

REGION IV DIRECTORVickie Thomas

REGION V DIRECTORMary Benton

REGION VI DIRECTORMichelle Fitzhugh-Craig

ASSOCIATE REPRESENTATIVEDawn Angelique Roberts

STUDENT REPRESENTATIVEKhorri Atkinson

PRESIDENTBob Butler

VICE PRESIDENT BROADCASTDedrick Russell

VICE PRESIDENT PRINTErrin Whack

SECRETARYLee Ivory

TREASURERKeith Reed

PARLIAMENTARIANCindy George

REGION I DIRECTORSherlon Christie

REGION II DIRECTORTroy Johnson

DIRECTORDarryl R. Matthews, Sr.

ExECUTIVE ASSISTANTTaylor Osborne-Smith

FINANCE MANAGERNathaniel Chambers

MEMBERShIP MANAGERVeronique Dodson

PROGRAM MANAGERScott Berry

PROGRAM COORDINATORLisa Waldschmitt

DEVELOPMENT DIRECTORDenise Brooking

DEVELOPMENT ASSISTANT Jenae’ Bryant

About NABJ NABJ Board of Directors

NABJ National Office

Founded by 44 men and women on December 12, 1975, in Washington, D.C., NABJ is the largest organization of journalists of color in the nation.

The National Association of Black Journalists (NABJ) is an organization of journalists, students and media-related professionals that provides quality programs and services to and advocates on behalf of black journalists worldwide. Many of NABJ’s members also belong to one of the dozens of professional and student chapters that serve black journalists nationwide.

The NABJ Media Institute offers quality web seminars and hands-on professional development, entrepreneurial guidance, technical training at national and regional conferences as well as sponsored events around the country.

NABJ will host its next Annual Convention and Career Fair in Minneapolis, MN on August 5-9, 2015. Thousands of the nation’s foremost journalists, students, educators and media professionals will gather to partake in full and half-day seminars designed to strengthen and enhance their skills.



NABJ Media Institute on HealthThursday, April 10

8:30 a.m. – 4:00 p.m. REGISTRaTION

8:30 a.m. BREakfaST

9:30 a.m. OpENING REmaRkS Bob Butler, NABJ President

9:45 a.m. WElcOmE Penny Duckham, Executive Director, Kaiser Media Fellowships and Internships Program for Health Policy Media, Kaiser Family Foundation 10:00 a.m. – 11:00 a.m. BuIldING SuccESS ThROuGh ThE maRylaNd mOdElThe Centers for Medicare & Medicaid Services (CMS) and the state of Maryland are partnering to modernize the nation’s only all-payer hospital rate-setting system. This initiative will update Maryland’s 36-year-old Medicare waiver to allow the state to adopt new policies intended to reduce per capita hospital expenditures and improve health outcomes as encouraged by the Affordable Care Act. Can Maryland hospitals advance better care, better health and reduce costs using this model? What adjustments are hospitals making to ensure success. What is being done to reduce costs and improve population health? Ask those who are facing the challenges of making this model work.

Panelists: Andrea Kristina McDaniels, The Baltimore Sun Vinnie DeMarco, President, Health Care for All! Coalition Rev. Dr. Diane H. Johnson, Executive Director, Collective Empowerment Group Victor Waters, M.D., J.D., F.C. L.M., Interim President & CEO/Chief Medical Officer, Nexus Health, Inc. Dr. Carnell Cooper, Chief Medical Officer, Dimensions Healthcare System


11:00 a.m. – 12:00 p.m. ImpROvING hEalTh lITERacy amONG NEWly INSuREd afRIcaN amERIcaNS - Powered by the NatioNal iNstitute for health Care MaNageMeNt fouNdatioNMillions of African Americans have become newly eligible and insured since the passage of the Affordable Care Act. But insurance coverage is just the beginning—much work is still needed to increase health care literacy within this population, specifically how to select a health insurance plan and how to use it. This panel will bring together leaders across various sectors to discuss how to improve health care education, outreach and enrollment among African Americans.

Panelists: Cara James, Ph.D., Director of the Office of Minority Health, Centers for Medicare and Medicaid Services, U.S. Department of Health and Human Services Shavon L. Arline-Bradley, MPH, Executive Vice President of Strategic Planning & Partnerships, National Association for the Advancement of Colored People Rev. Derrick Harkins, National Director of African American and Faith Engagement, Enroll America Dr. Thomas Fisher, Vice President of Health Delivery Transformation, Health Care Service Corporation

12:00 p.m. – 1:15 p.m. pROfESSIONal dEvElOpmENT luNchEON EmpOWERING ThE paTIENT aNd ThE cOmmuNITy TO achIEvE hEalTh EquITy Equity in health care too often is addressed in the context of statistics, policy, costs and insurance coverage, but featured luncheon speaker courtney lang, Jd will focus on health equity through the lens of the patient and the community. Ms. Lang, a health policy expert who runs a Washington, D.C.-based consultancy, will discuss patient advocacy as a means of addressing inequities in care.

1:30 p.m. – 2:30 p.m. ThE affORdaBlE caRE acT aT fIvE yEaRS - Powered by the Kaiser faMily fouNdatioNFive years after President Obama signed into law the most comprehensive and influential pieces of health legislation in a generation, we look at the current state of the ACA. The Kaiser Family Foundation will provide an overview of the legislation, including Medicaid expansion, the King v. Burwell Supreme Court case, key timeframes and landmarks, and how to tell the story of the legislation and coverage for millions of Americans


Panelists: Jennifer Tolbert, Director of the Kaiser Foundation State Health Reform Program, Kaiser Family Foundation Laura Snyder, Senior Policy Analyst, Kaiser Commission on Medicaid and the Uninsured, Kaiser Family Foundation MaryBeth Musumeci, JD, Associate Director, Kaiser Commission on Medicaid and the Uninsured, Kaiser Family Foundation Julie Rovner, Senior Correspondent, Kaiser Health News

2:45 p.m. – 3:45 p.m. ThE RIGhT TO hEalTh: REpROducTIvE JuSTIcE aNd WOmEN’S hEalThWhile a controversial topic for many, speaking about health equity for women of color would be incomplete without a frank discussion on reproductive health and reproductive rights. From the legislative attacks on women’s health centers at the state level to national discussions on motherhood, this panel will discuss this vital intersection of race, gender, and health.

Panelists: Maya Rhodan, Time Monica Simpson, Executive Director, SisterSong Angela Ferrell-Zabala, Director of African American Leadership and Engagement, Planned Parenthood Federation of America Linda Blount, Executive Director, Black Women’s Health Imperative Heidi Williamson, Senior Policy Analyst, Center for American Progress

FRIDAY, April 10, 20158:30 a.m. – 4:00 p.m. REGISTRaTION

8:30 a.m. BREakfaST

9:10 a.m. OpENING REmaRkS Cindy George, Reporter, Houston Chronicle; NABJ Media Institute Chair and NABJ Parliamentarian 9:30 a.m. - 9:45 a.m. OpENING REmaRkS fROm SEcRETaRy Of hEalTh SylvIa maThEWS BuRWEll NABJ welcomes Secretary of Health Sylvia Mathews Burwell who will provide keynote remarks about the U.S. Department of Health and Human Services’ work in protecting our health and working to ensure health equity of all Americans.


9:45 a.m. – 10:45 a.m. pROTEcTING OuR fuTuRE: BaTTlING chIldhOOd OBESITy The Robert Wood Johnson Foundation, the nation’s largest philanthropy dedicated to health, has doubled down on its investment to reverse the childhood obesity epidemic, committing $500 million on top of a half-billion already dedicated to addressing the problem over the last eight years. RWJF focuses on the many societal factors that impact childhood health with programs and policies to ensure children have safe spaces to play, and parents are educated on healthy food choices and have access to affordable grocery stores. Learn more about foundation initiatives to promote the wellbeing of children, families and communities by building a Culture of Health in our nation.

Panelists: Linda Wright Moore, MA, Senior Communications Officer, Robert Wood Johnson Foundation David Krol, MD, MPH, Senior Program Officer, Robert Wood Johnson Foundation Ruth Perot, Co-founder and Executive Director/CEO, Summit Health Institute for Research and Education, Inc. Maya Rockeymoore, PhD, President and CEO, Center for Global Policy Solutions 10:45 a.m. – 11:45 a.m. a cONvERSaTION WITh dR. J. NadINE GRacIaApril is National Minority Health Month and we are celebrating by welcoming Nadine Gracia, MD, MSCE, the Deputy Assistant Secretary for Minority Health and Director of the Office of Minority Health for the U.S. Department of Health and Human Services! Join us for an intimate discussion on her work on ensuring health equity for communities of color, including the continuing legacy of the landmark Report on Black and Minority Health, also known as the “Heckler Report,” on its 30th Anniversary.


12:00 p.m. – 1:15 p.m. dISpaRITIES IN pROSTaTE caNcER IN afRIcaN amERIcaNS - Powered by astellas us, iNC.African American men are more likely to develop prostate cancer compared with White men and are nearly 2.5 times as likely to die from the disease. From factors ranging from genetics to social and environmental factors, this panel will discuss prevention, diagnosis, and treatment of prostate cancer and how it affects African American men.

Panelists: Margaret Long, VP Business Communications and Advocacy, Astellas US, Inc. Lawrence Sanders, MD, President, National Medical Association; Associate Sean of Clinical Affairs, Morehouse College of Medicine Darryl Mitteldorf, Executive Director, MaleCare Otis W. Brawley, M.D., F.A.C.P. Chief Medical Officer, American Cancer Society

1:30 p.m. – 2:30 p.m. fOOd SafETy IN afRIcaN amERIcaN cOmmuNITIESFood safety is an important factor in discussions regarding healthy communities and health equity. The panel will address the importance of food safety; emerging data in the disparities in food safety in minorities communities; food safety regulations and protections; how food-borne illnesses can be prevented by consumers; and measures taken by agencies to ensure the public is informed when outbreaks occur. 2:45 p.m. – 3:45 p.m. SuppORTING mEdIcal STudENTS Of cOlORThe importance of a diverse medical community cannot be overstated. While African-Americans, Hispanics and Native Americans comprise more than 26 percent of the U.S. population, they represent just 6 percent of practicing physicians. From culturally competent care to more accurate diagnoses in patients of color, encouraging young aspiring medical students is key in the fight for health equity. This panel will discuss initiatives to recruit students of color into medical school as well as the challenges they face and support structures available. Panelists: Marc Nivet, Ed.D. Chief Diversity Officer, Association of American Medical Colleges Brittney Phillips, Chairperson of the Board of Directors, Student National Medical Association Dr. Grace E. Henry, Director for Diversity and Inclusion, George Washington University School of Medicine and Health Sciences


SATURDAY, April 11, 2015 NatioNal Press ClubZeNger rooM529 14th street, NwwashiNgtoN, dC 20045 8:00 a.m. – 9:00 a.m. BREakfaST

9:00 a.m. - 10:30 a.m. SpEEd pITch ROuNdTaBlEHealth advocates offer story ideas and resources to journalists. 10:30 a.m. - 12:00 p.m. JOuRNalISTS’ ROuNdTaBlEA session dedicated to helping attendees understand the information they have learned, formulate story ideas and discuss innovative ways to present the information to viewers, readers and listeners.

NABJ Media Institute on Health | April 9-11, 2015

Sylvia Mathews Burwell was sworn in as the 22nd Secretary of Health & Human Services (HHS) on June 9, 2014.

A results-driven manager, Secretary Burwell has led large and complex organizations across the public and private sectors.

Secretary Burwell has called for the Department to operate under three guiding tenets: to deliver results on a wide range of complex issues; to strengthen the relationships that drive progress; and to build strong teams with the talent and focus needed to deliver impact for the American people.

Most recently, Burwell served as Director of the Office of Management and Budget (OMB), where she worked closely with Congress to help return to a more orderly budget and appropriations process that brought needed stability to the economy and middle-class families. She led the Administration’s efforts to deliver a smarter, more innovative and more accountable government. She oversaw the development of the President’s Second-Term Management Agenda, including efforts to expedite high-impact permitting projects, drive efficiencies and improve customer service. Additionally, she worked to ensure that our regulatory system protects the health and safety of Americans, while promoting economic growth, job creation and innovation.

Prior to serving in the Administration, Burwell served as President of the Walmart Foundation, and President of the Global Development Program and Chief Operating Officer of the Bill & Melinda Gates Foundation.

During the Clinton Administration, Burwell served as Deputy Director of OMB, Deputy Chief of Staff to the President, Chief of Staff to the Secretary of the Treasury and Staff Director of the National Economic Council. Prior to joining the Clinton Administration, Burwell worked for McKinsey & Company. She has served on the boards of the Council on Foreign Relations, MetLife, and the University of Washington Medical Center, among other organizations.

Secretary Burwell received an A.B. from Harvard University and a B.A. from Oxford University, where she was a Rhodes Scholar.

A second-generation Greek-American, Burwell hails from Hinton, West Virginia. She and her husband Stephen live in Washington, D.C. with their two young children.


National Association of Black Journalists 14

Dr. J. Nadine Gracia is the Deputy Assistant Secretary for Minority Health and the Director of the Office of Minority Health at the U.S. Department of Health and Human Services (HHS). The Office of Minority Health is dedicated to improving the health of racial and ethnic minority populations through the development of health policies and programs that will help eliminate health disparities.

A pediatrician with epidemiology training, Dr. Gracia has served in academic medicine and government. From 2010 to 2011, she was the Chief Medical Officer for the HHS Office of the Assistant Secretary for Health

(OASH). She provided programmatic and policy leadership and coordination of a portfolio that included child and adolescent health, climate change, disaster preparedness, environmental health, global health, Haiti recovery and the White House Council on Women and Girls. Most recently, she led the development of HHS’s 2012 environmental justice strategy, which addresses the disproportionate exposure of minority and low-income communities and Indian tribes to environmental hazards and promotes healthy community environments.

In 2008-2009, Dr. Gracia was one of fourteen White House Fellows and was assigned to HHS, where she worked in OASH and the Office of the Secretary. During the last two months of the fellowship, she was a policy advisor in the Office of the First Lady, assisting in the development of the childhood obesity initiative.

Previously, Dr. Gracia was a clinical instructor and general pediatrics research fellow at the Children’s Hospital of Philadelphia, conducting research on community risk factors for violence. She received a Master of Science in Clinical Epidemiology from the University of Pennsylvania and a medical degree from the University of Pittsburgh School of Medicine. Dr. Gracia completed her pediatrics residency and served as Chief Pediatrics Resident at Children’s Hospital of Pittsburgh. She is board-certified in pediatrics and is a fellow of the American Academy of Pediatrics.

Dr. Gracia is an advocate for minority and vulnerable populations and lectures nationwide on health disparities and children’s health. She is a National President Emeritus of the Student National Medical Association and a past Postgraduate Physician Trustee of the National Medical Association. A first-generation Haitian-American, Dr. Gracia earned a Bachelor of Arts with Honors in French at Stanford University.

15NABJ Media Institute on Health | April 9-11, 2015

Courtney Lang, JD is an independent health policy and public affairs expert with a primary focus on grassroots and grasstops mobilization.

She is the principal and founder of Langco + Partners, a boutique public affairs firm, recognized for mobilizing constituencies to achieve impactful business goals aligned with health policy.

Courtney is an accomplished advocate for mental health, women’s health and the integration of behavioral health into primary care. She has directed coalitions and legislative partnerships in support of federal and state-wide priorities, providing guidance to clients on the implementation requirements of key provisions within the Affordable Care Act.

She co-led the award winning Depression is Real campaign from 2007-11, which provided messaging and coalition support on the biological basis of depression. Courtney provides technical assistance and trainings on program implementation, sustainability, and measures of effectiveness to organizations through strategic communications, stakeholder activation and digital advocacy campaigns.

Previously, Courtney served as the Senior Director of Alliance Development for Pfizer Inc., (and Wyeth Pharmaceuticals), where she successfully built sustainable private-public sector partnerships and determined the strategic focus for national advocacy and alliance development activities. Additional industry service includes her tenure at Eli Lilly & Company as the US Public Affairs Liaison based in Washington, DC. She was recognized nationally for her efforts in growing the companies minority health outreach and interface with communities of color.

Courtney earned a Bachelor of Arts in Political Science from Pepperdine University and a Juris Doctor degree from The Ohio State University College of Law. She also studied Comparative Health Law and Policy at St. Anne’s College, Oxford University in the United Kingdom.

She is a native of Washington, DC and has resided in Los Angeles, CA and Cleveland, OH.



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nabj media institute 2015 program book

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