nabj social media analytics report

8/10/2019 Nabj Social Media Analytics Report

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SOCIAL MEDIA ANALYTICS REPORT

National Association of Black Journalists Convention (7/28-8/3)


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TABLE OF CONTENTS

Twitter Analytics3

Facebook Analytics..5

Instagram Analytics..11

YouTube Analytics.12

Suggestion for Sponsored Posts..13

Twitter Directory14

2015 Social Media Analytics Report Roundup..16


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TWITTER

446tweets were shared

328new followersFollowers on July 28 -- 12,020

Followers on August 3 -- 12,348

Total Engagement Numbers

Retweets 902

Replies 131

Favorites 616

URL clicks 531

Twitter Reach

*includes Tweet Ups with Dean Baquet and Jemele Hill

0

50,000

100,000

150,000

200,000

250,000

300,000

Estimated tweet reach per hashtag


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The top 10engaged tweetsThese tweets had the most retweets, replies, favorites and URL clicks

Tweet Date/

Time

# of

RTs

# of

replies

# of

favorites

# of URL

clicks

1 We have OFFICIALLY kicked off

#NABJ14!! We are so excited to welcome

you to #Boston! http://t.co/w5GezijJJ8

7/30

11

AM

39 5 28 29

2 Chatting with @omarihardwick to learn

more about @Power_starz. #askomari

http://t.co/82d0hXhF9C

8/1

9:13

PM

14 8 14 19

3 Congratulations to #NABJ14 Student

Journalists of the Year @CQBalthazar &

@AveriHarper! http://t.co/TVq7vEHNar

7/31

2:07

PM

12 0 11 17

4 Check out the faces of @Starz_channel's

upcoming show "Survivor's Remorse."Who's watching? #nabj14

http://t.co/qiJyWnVo8Y

7/31

10:24PM

9 3 13 14

5 Our programs don't just start with

college students, they start from #jshop,

a program for our high schoolers.

#nabjgala

7/30

12:31

PM

1 0 2 33

6 RT @NABJMonitor: What are you doing

up so late #NABJ14? Well, here's a

reward: Soft launch of:

http://t.co/lpG425kddF

7/31

4:40

AM

4 0 4 24

7 Check out the trailer for

@DearWhitePeople.

http://t.co/rx06MiMpZq #nabj14

8/2

3:30

PM

9 2 7 12

8 Make sure you bring your business cards

to the convention, or you may get this

face. http://t.co/vbkyi3Xd7b #meme

8/1

4:09

PM

3 0 1 24

9 "You should be broadly educated, read a

lot and know the world" @deanbaquet

advises young journalists. #NABJSocial

http://t.co/75XnNFH33r

8/1

12:53

PM

15 1 7 4

10 Congratulations to Claudia Balthazar, a

2014 NABJ Student Journalist of the

Year! #nabjgospel #nabj14

http://t.co/bQWiliq36Y

8/3

12:50

PM

6 0 13 4


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FACEBOOK

23 posts were shared

Total Engagement NumbersPost likes 229

Comments 13

Impressions 13,036

55 new page likesPage likes on July 28 -- 5956

Page likes on August 3 -- 6011

5920

5930

5940

5950

5960

5970

5980

5990

6000

6010

6020

28-Jul 29-Jul 30-Jul 31-Jul 1-Aug 2-Aug 3-Aug

Facebook Likes

0

5000

10000

15000

20000

25000

28-Jul 29-Jul 30-Jul 31-Jul 1-Aug 2-Aug 3-Aug

Facebook Daily Organic Impression* *The number of

times your posts

were seen in News

Feed, ticker or on

visits to your Page.

These impressions

can be by people

who have liked your

Page and people

who haven't.


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The top 5engaged postsThese posts had the most likes, shares, and comments (combined)

1st52 likes

3 comments

1 share

822 people reached


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2

nd

38 likes1 share541 people reached


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3

rd

18 likes850 people reached


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4

th

12 likes4 comments1 share

283 people reached


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5

th

15 likes1 comments1 share

394 people reached


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INSTAGRAM

TOP 3 posts

45likes

32likes

32likes

68posts shared

976likes

21comments


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YOUTUBE

Omari Hardwick on Power

260views

Jemele Hill Stops by the NABJ Social

Media Lounge121views

Paula Madison on Finding Samuel

Lowe: From Harlem to China

62views,2likes

Dean Baquet Provides Insight on the

Future of the New York Times

20views


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SUGGESTION FOR SPONSORED POST

Corporate

Partner Status

Twitter Facebook Instagram YouTube

Platinum 1 Tweet Up

7 tweets

3 posts 2 posts 1 video2 min

Gold 1 Tweet Up

5 tweets

2 posts 1 post 1 video1 min

Silver 1 Tweet Up

5 tweets

2 posts 1 posts 1 video1 min

Bronze 5 tweets 2 posts 1 post 1 video1 min

Patron 3 tweets 1 post

Friend 3 tweets 1 post


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TWITTER DIRECTORY

Regular engagers

Ash, Carol @carol_ash NABJ Program Consultant

Atkinson, Khorri @AtkinsonReports Student RepresentativeBenton, Mary @MaryBenton Region V Director

Burton, Paul @PaulWBZ General Assignment Reporter,

WBZ-TV

Butler, Bob @bobbutler7 President of NABJ

Carter, Kelley @kelleylcarter Ebony Magazine Entertainment

Editor

Christie, Sherlon @sherlonapp Region I Director

Fitzhugh-Craig, Michelle @nabjregionsix Region VI Director

George, Cindy @cindylgeorge Parlimentarian

Henderson, Stephen @shendersonfreep Journalist of the year

Hurd, Gayle @gaylehurd1 Region III DirectorKelly, Dawn @prmaven17 VP of Global Communications,

Prudential Financial

Ivory, Lee @ivorycomm1 Region II Director

Lee, Gregory @gleejr9472 Executive Sports Editor, South

Florida SunSentinel

Lowe, Herbert @herbertlowe Marquette University professor

Lowe, Mira @miralowe Senior Editor for Features, CNN

Digital

Lowery, Wesley @wesleylowery Emerging Journalist of the Year

Martin, Roland S. @rolandsmartin Host/Managing Editor of

NewsOne NowMatthews, Darryl @32ndGP NABJ Executive Director

Pereira, Michaela @MichaelaCNN News Anchor, CNN

Reed, Keith @K_dot_RE Treasurer

Roberts, Dawn @nabjdawn Associate Representative

Russell, Dedrick @dedrickrussell VP of Broadcast

Simpson, Carole @carole_simpson Senior Leader-in-residence,

Emerson College

Thomas, Vickie @VickiethomasWWJ Region IV Director

Turner, Aprill O. @AprillOTurner NABJ Communications

Consultant

Whack, Errin @errin4vpp VP of Print

Wilson, Benet @benetwilson Aviation Journalist

Wright, Kelly @kellywrightnews News Anchor, FOX News


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Regular Sponsors

AARP @AARP

The Africa Channel @africachanneltv

Al Jazeera Media Network/English Language Channel @ajam

Annie E. Casey Foundation @aecfnewsBusiness Wire @businesswire

CBS News @cbsnews

Chrysler Corporation @chrysler

CNN @cnn

Coca-Cola Company @cocacola

Comcast | NBC Universal @Comcast | @NBCUniversal

Dow Jones News Foundation @djnf

The Economist Group @theeconomist

Eli Lilly and Company @lillypad

ESPN Inc. @espn

FedEx Corporation @fedex

Fox Searchlight @foxsearchlight

Gannett @Gannett

General Motors Company @GM

Hearst Television, Inc. @HearstCorp

Kaiser Permanente @kpnewscenter

LIN Media @LINMediaLLC

Major League Baseball @MLB

NASCAR@nascarNews Corporation/21 @nwscorp

Newseum @Newseum

Planned Parenthood Federation of America @ppfa

Prudential Financial, Inc. @prudential

Raycom Media @raycommedia

REMY Martin @officialremy

Robert Wood Johnson Foundation @rwjf

Southwest Airlines @southwest

Toyota @toyota

Turner Sports @TurnerSportsPRWells Fargo @wellsfargo


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2015 SOCIAL MEDIA ANALYTICS REPORT ROUNDUP

This sheet should serve as a roundup of social media data prior to implementing a

social media strategy on accounts owned by the National Association of Black

Journalists. As a result, the PR student representative who handles the accountsfor the 2015 convention will be able to more quickly analyze data.

Twitter (@NABJ)

_____ Number of tweets to date

_____ Number of followers

Use tweetreach.com to determine the estimated reach of hashtags.

Facebook (NABJOfficial)

_____ Number of page likes to date

Instagram (NABJOfficial)

_____ Number of posts to date

_____ Number of followers

YouTube (NABJOfficial)

_____ Number of subscribers

nabj social media analytics report

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