nacio #socialgov 2016
TRANSCRIPT
#SocialGov in 2016:What You Need to Know
Organized by: National Association of County Information Officersnacio.org
Presented by: Luke Stowe
@governmentSM
#NACIOwebinar
What We’ll Cover✓ Established Platforms: New Updates/Features✓ Emerging Platforms to Watch✓ Predictions & Things to Consider✓ Q&A
Established Platforms: New Updates/Features
Facebook Continues to Dominate
Facebook Reactions Coming
UNCOOLFacebook Page Download InfoHow can I download a copy of my Page?If you're an admin, you can download a copy of your Page. The file includes: - Posts, photos and videos shared on the Page by people who work on the Page- A list of people who have roles on the Page- A description of the Page's current settings - Page Info from the About section
To download a copy of your Page:- Click Settings at the top of your Page- From General, click Download Page- Click Download Page- Click Get Started, then click Start Downloading
UNCOOLFacebook Customer Service Tools
Facebook Updates✓ Live Video Now Used by Gov’t Agencies ✓ Expanding Targeting & Optimization Tools✓ News Feed Algorithm Changes✓ 360 Video (Curiosity Mars Rover)
Not Official Yet; End of March Launch Rumored
Will There be a “More” Button? Impact for Government?
Twitter Floats 10,000 Character Tweet Limit
Hearts & Emoji Responses Better Periscope Integration Crackdown on Abuse Promoted Tweets More Visible Increasing Use of Algorithms Moments Tumultuous Period for Twitter
UNCOOLMore Twitter Updates
Significant Redesign in Late 2015 Focus on Communities and Collections How will Agencies Use Google+ in 2016? Google+ Story from Social Media Today: http://
ow.ly/XTt9C (2/2/16)
UNCOOLGoogle+ Redesign
Testing Multiple Account Support Instagram Growth & Engagement Slowing Targeted Ads Becoming More Common Audio Embeds being Tested Many Agencies Happy with Instagram
UNCOOLInstagram Updates
Instagram Engagement
400M Users; Over 14M Gov’t Workers Showcase Pages (Fire, Police, HR) Campaign Manager, Paid Job Postings,
Sponsored Updates LinkedIn Referral Traffic Growing (Pulse) LinkedIn Recruiting Strategy Government
Webcast: http://ow.ly/XU1hn
UNCOOLLinkedIn Updates
Emerging Platforms to Watch
Snapchat Hits 7B Daily Video Views White House Adds Snapchat Account Reports of Improved Messaging and even
Calling Features Coming Live Stories During Breaking News Launched Own Political Show
UNCOOLSnapchat Updates
FB Messenger Updates and what it Means for Government (800M Users, Bots, Uber)
WhatsApp Also Adding More Business Features Lines between Social and Messaging Apps
Continue to Blur
UNCOOLFB Messenger & WhatsApp
UNCOOLNew! Peach App Described as a Cross between
Twitter & Slack (iOS only) Wait and See for Government Wired video overview: http://
ow.ly/XANoE
UNCOOLOther Platforms to Consider Vine Nextdoor Medium Anonymous Apps: Yik Yak, Whisper,
Secret (K-12 & Higher Ed)
Predictions & Things to Consider
UNCOOLEmployee Advocacy Programs Sprout Social Bambu HootSuite Amplify City of Las Vegas Launched in 2015
(9 stories per user, 200%-300% Increase in Shares and Brand Awareness)
Community Ambassadors
UNCOOLSocial Advertising in Government
Customer Service Gets Real Slack, Facebook @ Work for Government? Virtual & Augmented Reality Importance of Customization for Each Platform In App/Native Experience & Call to Actions Geolocation & Visual now in addition to Keywords What We Don’t Know?
UNCOOLMore Predictions
Enable Two Factor Authentication Avoid Re-Using Passwords, Longer the Better Passcodes on All Phones with Gov’t Accounts Get Accounts Verified on Facebook, Twitter GSA Readiness, Recovery, Response: Social
Media Cyber-Vandalism Toolkit - http://ow.ly/MikBt
UNCOOLSocial Media Security Tips
UNCOOLRemember to Have Fun!
Government Social Media Conference & Expo (GSMCON.com)✓ First SocialGov Conference in U.S. for State &
Local Government Agencies✓ 365 Attendees in 2015; 500 Expected in 2016✓ Social Platforms, Vendors and SME’s from
Across the Country
Government Social Media Organization (GSMO.org)✓ First Dedicated Social Media Organization for
State & Local Public Sector Agencies✓ SocialGov “Laboratory” of 100 Members✓ Learn New Best Practices and Tactics✓ #GSMCHAT Every other Thursday at 1pm PT
