for

S t ra tegy

Water bottles are a staple in college life.

They are the container that connects each area of students lives.

From classes to shopping to partying, water bottles are always with them.

Now is the time for Nalgene.

Ta rge t Demograph ic : M i l lenn i a ls

College Students

•  Ages: 18-22

•  Education: working towards a 2-4 year degree

•  HHI: <$18K

•  Live in on-campus housing, metropolitan apartments or at home with family in the suburbs

Psychograph ics

Connected

•  33% are more likely to favor brands with FB pages or mobile websites (vs. 17% of non-millennials)

•  Millennials are most trusting of friends opinions and other consumers, they seek validation from their peers on purchases

*Scarborough 2015

Med i a Consumpt ion

Facebook - 89%

Pinterest - 38%

Twitter - 26%

Instagram - 17%

*Scarborough 2015

Survey Research

I ndus t ry

C A M P A I G N C R E A T I V E

Tactics

“Now Is The Time” Campaign

•  Print ads and video for commercial use and social media

Social Media

•  Trending hashtag “#NowIsTheTime”

•  Encouraging customers to share their Nalgene bottles

•  Content Marketing focus

Guerilla Marketing

•  Water dispensers on campus

Video

https://youtu.be/6b9Trfzp70I

P r i n t Adver t i sements

To be published in Reporter Magazine’s February, March and April Issues

P r i n t Adver t i sements

To be published in Reporter Magazine’s February, March and April Issues

P r i n t Adver t i sements

To be published in Reporter Magazine’s February, March and April Issues

Soc i a l Med i a

Show college students using their Nalgene water bottles in new ways.

Inspire other students to follow.

Encourage engagement with the use of the hashtag #NowIsTheTime.

Now is the time for Nalgene.

Take Home Cards

Facebook

Tw i t te r

I ns tagram

Snapchat Geof i l te rs

Snapchat

World Water Day is Tuesday,

March 22nd

•  Geo-Filter for college campuses

on World Water Day 2016

Guer i l l a Ma rke t i ng

T H A N K Y O U