q video systems campaign pitch presentation
TRANSCRIPT
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7/28/2019 Q Video Systems Campaign Pitch Presentation
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FRESH IDEAS
Q VIDEO SYSTEMS PR CAMPAIGN
PRESENTATION PITCH
UNIQUE STYLEBEST SOLUTIONS
Contact Me
39 Grey St, East Geelong, Vic, 3219
P. 0424378262 / [email protected]
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SOMETHINGABOUT MEWho am I & what is LJR Services & Solutions?
I am the sole proprietor of LJR Services &
Solutions, a public relations, marketing &
communications consultancy established in
Jan, 2011
Some of my past work completed for Q Video
Systems includes:
The introduction of new QVS & API
telephone numbering systems 131-KEY. Implemented 12 month AM radio promotion
schedule for API promoting new phone
number
For more information please visit my
website:
www.lachlanross.com.au
1 of 6Contact Me
39 Grey St, East Geelong, Vic, 3219
P. 0424378262 / [email protected]
www.lachlanross.com.au
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QVIDEOSYSTEMS
2 of 30Contact Me
39 Grey St, East Geelong, Vic, 3219
P. 0424378262 / [email protected]
www.lachlanross.com.au
2ND largest and fastest growing business in the Australian CCTV industry
Offers solutions for every security surveillance application
Small cost effective CCTV systems to multisite,
Enterprise level integrated security management systems
www.qvideosystems.com.au
Unit 5
435 Williamstown RoadPORT MELBOURNE VIC 3207Ph: 03 9646 9016Fx: 03 9646 9086
http://www.qvideosystems.com.au/http://www.qvideosystems.com.au/ -
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API SERVICES &SOLUTIONS
3 of 30Contact Me
39 Grey St, East Geelong, Vic, 3219
P. 0424378262 / [email protected]
www.lachlanross.com.au
Australias leading commercial locksmith
24 hour emergency service 24/7 alarm monitoring
Access control Business solution centre Car key cutting Master key systems Safe and vaults
Head Office: 5/435 Williamstown RoadPort Melbourne, VIC, 3207 Australia
www.131key.com.au
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DEFINING THETARGET MARKET
4 of 30Contact Me
39 Grey St, East Geelong, Vic, 3219
P. 0424378262 / [email protected]
www.lachlanross.com.au
Melbourne population estimated at 4.08 million
Home to 73.5% of Victorias population
228,965 receive gross weekly income of $2,000 or more = 20.7% of all
households
447,357 dwellings in Melbourne are occupied by their owner
CCTV retail sector worth $26.3 million in 2010
Market spread of 60;40, analogue to IP
(ABS, 2011)
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GOALS &OBJECTIVES
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Lorem Ipsum is simply dummy text of theprinting and typesetting. Lorem Ipsum has
been the industry's standard dummy.
5 of 30Contact Me
39 Grey St, East Geelong, Vic, 3219
P. 0424378262 / [email protected]
www.lachlanross.com.au
Enhance state-wide imagery and attitudes towards QVS and API.
Capitalise on exposure to new markets that have been presented by the
acquisition of API.
Develop brand awareness of QVS and API to be commonly known as the
retail sectors one stop shop for home security
To integrate social media technology platforms with traditional media to
reach a wider audience.
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RESEARCHRESULTS
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been the industry's standard dummy.
Lorem Ipsum is simply dummy text of theprinting and typesetting. Lorem Ipsum has
been the industry's standard dummy.
6 of 30Contact Me
39 Grey St, East Geelong, Vic, 3219
P. 0424378262 / [email protected]
www.lachlanross.com.au
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DO YOU WISH YOUHAD BETTER SECURITY?
0
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20
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40
50
60
70
YES NO
7 of 30Contact Me
39 Grey St, East Geelong, Vic, 3219
P. 0424378262 / [email protected]
www.lachlanross.com.au
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YES NO A LITTLE
SERVICES QVS&APIAre you aware of what can be provided?
8 of 30Contact Me
39 Grey St, East Geelong, Vic, 3219
P. 0424378262 / [email protected]
www.lachlanross.com.au
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DESIRE FOR QVS& API PRODUCTS
0
5
10
15
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25
30
35
40
45
Previous victim of
crime
Peace of mind Theft protection
9 of 30Contact Me
39 Grey St, East Geelong, Vic, 3219
P. 0424378262 / [email protected]
www.lachlanross.com.au
What is the main reason you would want security on your property?
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0
10
20
30
40
50
6070
80
90
YES NO MAYBE
ONLINE SHOPPING& E-COMMERCEWould you purchase from QVS through their website if it was made avaliable toyou?
10 of 30Contact Me
39 Grey St, East Geelong, Vic, 3219
P. 0424378262 / [email protected]
www.lachlanross.com.au
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ARE YOU A MEMBEROF ANY SOCIAL NETWORKS?
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10
20
30
40
50
60
70
80
90
YES NO
11 of 30Contact Me
39 Grey St, East Geelong, Vic, 3219
P. 0424378262 / [email protected]
www.lachlanross.com.au
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0
10
20
30
40
50
6070
80
90
100
YES NO
VIDEODEMONSTRATIONSWould online video demos of QVS & API products assist your decision making of futurepurchases?
12 of 30Contact Me
39 Grey St, East Geelong, Vic, 3219
P. 0424378262 / [email protected]
www.lachlanross.com.au
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THEPROBLEMS
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been the industry's standard dummy.
Lorem Ipsum is simply dummy text of theprinting and typesetting. Lorem Ipsum has
been the industry's standard dummy.
13 of 30Contact Me
39 Grey St, East Geelong, Vic, 3219
P. 0424378262 / [email protected]
www.lachlanross.com.au
That brand awareness of QVS and API is not at the top of minds within
the Melbourne community
That our target markets knowledge of what QVS and API products is
currently not at an acceptable level for them to make informed
purchasing decisions
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THEOPPORTUNITIES
Lorem Ipsum is simply dummy text of theprinting and typesetting. Lorem Ipsum has
been the industry's standard dummy.
Lorem Ipsum is simply dummy text of theprinting and typesetting. Lorem Ipsum has
been the industry's standard dummy.
14 of 30Contact Me
39 Grey St, East Geelong, Vic, 3219
P. 0424378262 / [email protected]
www.lachlanross.com.au
Over 80% of survey participants are active members of social networking sites
and that they seek having better security systems at their properties.
That over 60% of respondents are open to the idea of shopping online but the
only thing that is stopping them from doing so is the lack of understandable
information being provided online.
That 90% of respondents believe online video demonstrations of QVS and API
products by QVS and API staff would assist them in making better informed
decisions on whether or not they seek the services that are able to be provided.
Competitors do not have successful integration of social media.
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A QUICK REFRESHOF GOALS & OPPORTUNITIES
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been the industry's standard dummy.
Lorem Ipsum is simply dummy text of theprinting and typesetting. Lorem Ipsum has
been the industry's standard dummy.
15 of 30Contact Me
39 Grey St, East Geelong, Vic, 3219
P. 0424378262 / [email protected]
www.lachlanross.com.au
To build a stronger presence and to develop a positive relationship within
neighbourhood communities
To capitalise on exposure to new markets that have been presented with the
acquisition of API
To develop a full home security solution for retail by translating the commercial
success of QVS and API into retail success.
To communicate effectively with the targeted market about the services QVS and
API provide. Inform and educate the targeted market on all aspects of CCTV and access
control.
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THIS IS HOW ITWILL GET DONE
16 of 30Contact Me
39 Grey St, East Geelong, Vic, 3219
P. 0424378262 / [email protected]
www.lachlanross.com.au
Integrate social media with current communication plans
High emphasis on educational content through corporate blog.
Sponsorship of community events that includes staff participation
Trade information tutorials and demonstrations that are held in store and video
recordings from it uploaded to website.
Initiate option for selling of products and services through website.
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INTEGRATE SOCIALMEDIA WITH CURRENT COMMUNICATION PLANS
17 of 30Contact Me
39 Grey St, East Geelong, Vic, 3219
P. 0424378262 / [email protected]
www.lachlanross.com.au
Establish an online identity.
Engage with customers in dialogue.
Create online partnerships.
Communicate with external and internal audiences.
Where the end objective is to reach the point where publicity is generated as
a by product of participation.
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REGISTRATIONFRUSTRATION
18 of 30Contact Me
39 Grey St, East Geelong, Vic, 3219
P. 0424378262 / [email protected]
www.lachlanross.com.au
75% of consumers resent being asked to register for websites
65% believe social sign in is a good solution to website registration
55% are more likely to return to a site with social sign in
48% are more likely to make a purchase.
(Blue Research, 2011)
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EDUCATIONAL CONTENTCORPORATE BLOG
19 of 30Contact Me
39 Grey St, East Geelong, Vic, 3219
P. 0424378262 / [email protected]
www.lachlanross.com.au
Become known as an source of expert opinion in the security industry
Readers are going directly to companies for online media content
Blogger engagement=Journalism engagement
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ONLINE VIDEO:TUTORIALS & DEMONSTRATIONS
20 of 30Contact Me
39 Grey St, East Geelong, Vic, 3219
P. 0424378262 / [email protected]
www.lachlanross.com.au
Rich medium that can effectively disseminate complex messages.
90% of survey respondents said video content will assist their purchasing
decisions.
Videos can be syndicated to other sites and online channels e.g.. Facebook,
YouTube, blogs.
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COMMUNITY INVOLVEMENTSPONSORSHIP IDEAS
21 of 30Contact Me
39 Grey St, East Geelong, Vic, 3219
P. 0424378262 / [email protected]
www.lachlanross.com.au
QVS and API partnership with Relay For Lifes annual charity event.
Create a QVS/API care day.
Sponsorship of little league sports team.
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SOLUTION -END RESULT
22 of 30Contact Me
39 Grey St, East Geelong, Vic, 3219
P. 0424378262 / [email protected]
www.lachlanross.com.au
Greater market presence and brand recognition.
Become an industry expert and leader.
Become one stop security solution centre.
Known as the go to people.
Greater awareness within the community.
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SOCIAL MEDIAMEASUREMENT
23 of 30Contact Me
39 Grey St, East Geelong, Vic, 3219
P. 0424378262 / [email protected]
www.lachlanross.com.au
Qualitative Quantitative
Discussion Online Downloadable views
Online Reputation Fans/Followers
Engagement with followers Key Term Searches
Tone of dialogue Online Revenue
Relationships Number of Social Bookmarks
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SCHEDULE:TIME FRAME
24 of 30Contact Me
39 Grey St, East Geelong, Vic, 3219
P. 0424378262 / [email protected]
www.lachlanross.com.au
Month 1 Month 2 Month 3Week 1 Designate campaign manager &
develop content strategy
Begin promoting
charity contribution;
publish 4th blog; seek
publicity for in store
demo
Publish 8th;
community event with
guaranteed coverage
in newspapers
Week 2 Launch social sites and publish firstblog
Hold 1st
in storedemonstration;
publish 5th blog with in
store content
Publish 9th
blog;generate publicity for
success of comm.
event
Week 3 Launch 1st video in 2nd blog Publish 6th blog; Publish 10th blog; launch
next series of video content
Week 4 Begin offering expert opinions onother peoples content; publish 3rd
blog
Publish 7th blog;generate noise for
next weeks charity
Publish 11th blog &review campaign to
date
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BUDGET
25 of 30Contact Me
39 Grey St, East Geelong, Vic, 3219
P. 0424378262 / [email protected]
www.lachlanross.com.au
Title Description Rate
Online Community
Manager
Responsible for all online content,
producing, publishing & updating
(approx. 4hrs x 5days p/week)
$60 p/h
For 3 month campaign: 20hrs x 12 weeks = 240hrs
240hrs x $60
$14,000
+ GST $15,400
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WHYME?
26 of 30Contact Me
39 Grey St, East Geelong, Vic, 3219
P. 0424378262 / [email protected]
www.lachlanross.com.au
I have worked alongside Christian for the past 8 months and have a deep
understanding of what is required.
Im aware of the latest technologies that are needed to implement the key
messages and campaign strategies.
This campaign is a method of communication which is the key focus of a
Public Relations professional.
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CONCLUSIONS
28 of 30Contact Me
39 Grey St, East Geelong, Vic, 3219
P. 0424378262 / [email protected]
www.lachlanross.com.au
Integrate social media with current communication plans
High emphasis on educational content through corporate blog.
Sponsorship of community events that includes staff participation
Trade information tutorials and demonstrations that are held in store and
video recordings from it uploaded to website.
Initiate option for selling of products and services through website.
l hl
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GET IN TOUCHCONTACT MEHow you can find out more
Address:
39 Grey St. East Geelong, Vic,
Australia, 3219
Phone:
0424378262
Email:
Feel free to contact my self through any of the
following channels. I will promise you that I will
answer your questions or queries in the timeliest of
manners.
f
t
facebook.com/lachlan.ross2
twitter.com/lachlanross84
6 of 6Contact Me
39 Grey St, East Geelong, Vic, 3219
P. 0424378262 / [email protected]
www.lachlanross.com.au
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THANKYOU
Contact Me
39 Grey St, East Geelong, Vic, 3219
P. 0424378262 / [email protected]