nar mid-year meeting - realtor 2.0: driving business using today's technology & information...
DESCRIPTION
Realtor 2.0 is a presentation I gave to the National Association of Realtors that provides more details on how the Houston Association of Realtors equips its members with technology tools (social media/networking, video, web resources, analytics, etc.) and training to be effective in the market place and sell properties. For more information or to see what HAR does, please visit us online at www.har.com!TRANSCRIPT
REALTOR 2.0 Driving Business Using Technology Tools
HAR provides it’s members over 70 technology tools
1 Million Consumers Monthly
40% HAR.com20% Yahoo Real Estate13% REALTOR.com
500,000 Annual Leads to HAR Members
3,200 Offline Leads Captured in 4 months
16,000 Free Realtor Websites16,000 Free Realtor Websites
There are over 70 million blogs There are over 70 million blogs and countingand counting
1, 000,000 (million) posts each day on the 1, 000,000 (million) posts each day on the blogsblogs
The blogosphere is over The blogosphere is over 60 times 60 times biggerbigger than it was 3 years ago. than it was 3 years ago.
Read blogs, your customers do.Read blogs, your customers do.
Blogosphere
2,000 Free Agent Newsletters2,000 Free Agent Newsletters
Allows Consumers and REALTORS® to Engage Online
Facebook: 200 Million Users
81% Will Benefit
1,329 Agents have Surveyed Clients
Driving Business Using Technology Tools
• Use Video to Promote You & Your Listings
• Engage in Social Networking (Linkedin/Facebook)
• Read & Contribute to Blogs
• Participate in Rating to Standout from Competitors
• Get the Gadgets – iPhone & HD Flip Camera