nar mid-year meeting - realtor 2.0: driving business using today's technology & information...

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REALTOR 2.0 Driving Business Using Technology Tools

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Post on 08-May-2015

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Realtor 2.0 is a presentation I gave to the National Association of Realtors that provides more details on how the Houston Association of Realtors equips its members with technology tools (social media/networking, video, web resources, analytics, etc.) and training to be effective in the market place and sell properties. For more information or to see what HAR does, please visit us online at www.har.com!

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Page 1: NAR Mid-Year Meeting - REALTOR 2.0: Driving Business Using Today's Technology & Information Systems

REALTOR 2.0 Driving Business Using Technology Tools

Page 2: NAR Mid-Year Meeting - REALTOR 2.0: Driving Business Using Today's Technology & Information Systems

HAR provides it’s members over 70 technology tools

Page 3: NAR Mid-Year Meeting - REALTOR 2.0: Driving Business Using Today's Technology & Information Systems

1 Million Consumers Monthly

Page 4: NAR Mid-Year Meeting - REALTOR 2.0: Driving Business Using Today's Technology & Information Systems

40% HAR.com20% Yahoo Real Estate13% REALTOR.com

500,000 Annual Leads to HAR Members

Page 5: NAR Mid-Year Meeting - REALTOR 2.0: Driving Business Using Today's Technology & Information Systems
Page 6: NAR Mid-Year Meeting - REALTOR 2.0: Driving Business Using Today's Technology & Information Systems
Page 7: NAR Mid-Year Meeting - REALTOR 2.0: Driving Business Using Today's Technology & Information Systems

3,200 Offline Leads Captured in 4 months

Page 8: NAR Mid-Year Meeting - REALTOR 2.0: Driving Business Using Today's Technology & Information Systems

16,000 Free Realtor Websites16,000 Free Realtor Websites

Page 9: NAR Mid-Year Meeting - REALTOR 2.0: Driving Business Using Today's Technology & Information Systems

There are over 70 million blogs There are over 70 million blogs and countingand counting

1, 000,000 (million) posts each day on the 1, 000,000 (million) posts each day on the blogsblogs

The blogosphere is over The blogosphere is over 60 times 60 times biggerbigger than it was 3 years ago. than it was 3 years ago.

Read blogs, your customers do.Read blogs, your customers do.

Blogosphere

Page 10: NAR Mid-Year Meeting - REALTOR 2.0: Driving Business Using Today's Technology & Information Systems
Page 11: NAR Mid-Year Meeting - REALTOR 2.0: Driving Business Using Today's Technology & Information Systems

2,000 Free Agent Newsletters2,000 Free Agent Newsletters

Page 12: NAR Mid-Year Meeting - REALTOR 2.0: Driving Business Using Today's Technology & Information Systems

Allows Consumers and REALTORS® to Engage Online

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Facebook: 200 Million Users

Page 16: NAR Mid-Year Meeting - REALTOR 2.0: Driving Business Using Today's Technology & Information Systems

81% Will Benefit

Page 17: NAR Mid-Year Meeting - REALTOR 2.0: Driving Business Using Today's Technology & Information Systems
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1,329 Agents have Surveyed Clients

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Page 20: NAR Mid-Year Meeting - REALTOR 2.0: Driving Business Using Today's Technology & Information Systems

Driving Business Using Technology Tools

• Use Video to Promote You & Your Listings

• Engage in Social Networking (Linkedin/Facebook)

• Read & Contribute to Blogs

• Participate in Rating to Standout from Competitors

• Get the Gadgets – iPhone & HD Flip Camera