narayan raju rolon seals business strategy with customers
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seals ppt narayan rajuTRANSCRIPT
PROEIGHT SDN BHD
Mr.NARAYANA RAJMr. Narayana Rajjjju
Ir. AZHAR ZAINAL ABIDIN
PROEIGHT‘S JOURNEY
10TH AUGUST 2015
THINKING GLOBALLY PROSPERING REGIONALLY
Rolon Seal JOURNEY FROM IMPOSSIBLE TO POSSIBLE
Mr.NARAYAN [email protected]
+919849659318
Design, Manufacture, Testing and Refurbishment of
Mechanical Seals
1999
Rolon Seals is a Engineering Consultation company into a Mechanical Seal Designer, Manufacturer
and Refurbisher, area of specialty is in the Oil & Gas
in year 2015.
Design &
Engineering
Consultation in
Mechanical
Seals
R&D
Innovation
Advanced
Manufacturing
of
Mechanical
Seals
Wide Range of
Mechanical
Seals Design
BUSINESS TRANSFORMATION
Product
Diversification
Design, Manufacture,
Testing of Seal. Repaire of Pumps & Rotary Equipments
2015
Design &
Engineering
Consultation in
Seal, Pumps &
Advanced
Manufacturing
For
Seal
Seal & Pump
Testing
Seal, Pump & Rotary Equipment
Repair and
Refurbishment
Pulp & paper, Pharma, Power Industry in year 1999.
Diversifies the product into Designing, Manufacturing, Testing of Repaire and Testing of Seal, Pumps & Rotary Equipments
Rotary Equipments
WHAT IS MECHANICAL SEAL?
Motor Pump
Shaft
Mechanical
Seal
Fluid pumped
in
Fluid discharged
out
Fluid prevented
from leaking out
What is mechanical seal (wet seal): • A device in pump that prevent
leakage of the process fluid.
• Mechanical seal can safeguard
the environment from leakages of dangerous substance.
• RELINCE SWEC CODE
• Product : RSE-II • Service : S.O - 11205
90 Years Experience
39.5% Market
Share
UK
Based
Technology
Pioneer
75 Years Experience
Copy from
John Crane US
Based
28.5% Market
Share
Copy from
John Crane
41 Years Experience
Germany
+Japan
Based
23.5% Market
Share
No
Technology
0 Years Experience
0% Market
Share
No
Funding
22 Years Experience
Copy from
John Crane UK
Based
5.5% Market
Share
MECHANICAL SEALS – AN IMPOSSIBLE MARKET
Rolon Seals is up Against Four (4) Large Corporations Dominating theOil & Gas, Power, Pulp & Paper, Pharma, Chemicals. None from ASEAN Region.
Market Landscape (Year 1999)
MECHANICAL SEALS – AN IMPOSSIBLE MARKET
Competitors Slow
Response
High Price
High Inventory
No Engineering
Support
Customers
Rolon Seals Assessment on Mechanical Seals Industry
A GAME CHANGER
Price
Competing in Established Parameters The Keys
Speed Technology
Delivery too Long
High Price
Customer has to
Stock-up
Old Model
Old Technology
Expensive Technical Support
Poor Engineering & Technical
Support New
Innovations Value Added 1-Day
Manufacturing
1 Day
Refurbishment
New
Inventions Best Price
12 Weeks
Stagnant
Same Model
Better Product
Continuous Innovation
24-Hours
1 Day Manufacturing
Cost
Reduction
Competitive Price
Longer Lead Time
Higher
Cost
THE WINNING EDGE
Technology Speed Price
The Fastest Manufacturer The Best Technology Value For Money
ROLON SEALS
12 Weeks
Stagnant
Same Model
Better Product
Continuous Innovation
24-Hours
1 Day Manufacturing
Cost
Reduction
Competitive Price
Longer Lead Time
Higher
Cost
THE WINNING EDGE
Technology Speed Price
The Fastest Manufacturer The Best Technology Value For Money
12 Weeks
Stagnant
Same Model
Better Product
Continuous Innovation
24-Hours
1 Day Manufacturing
Cost
Reduction
Competitive Price
Longer Lead Time
Higher
Cost
THE WINNING EDGE
Technology Speed Price
The Fastest Manufacturer The Best Technology Value For Money
• Structural Stress (Linear & Non Linear) • Thermal Stress (Linear & Non Linear) • Computational Fluid Dynamics (CFD) • Root cause Analysis and Improvement
Consultation
IN-HOUSE R&D AND ENGINEERING
R&D & Engineering Core Capabilities
FEA Analysis
• Simplification and standardization of seal design
Innovative
Mechanical Seal
Design
• Improving production process and system
Production Facilities
Improvement
• Selection of better and advanced material
• Improving seal performance and lifecycle
Improvement of
Material and
System Application
R&D Engineer : 30 personnel Design Engineer : 35 personnel Technical Service : 65 personnel Quality Control (QC) : 20 personnel
12 Weeks
Stagnant
Same Model
Better Product
Continuous Innovation
24-Hours
1 Day Manufacturing
Cost
Reduction
Competitive Price
Longer Lead Time
Higher
Cost
THE WINNING EDGE
Technology Speed Price
The Fastest Manufacturer The Best Technology Value For Money
MECHANICAL SEALS – ACHIEVEMENT
Fast Response
Competitive Price
No Inventory
Comprehensive
Engineering
Support
Customers
Rolon Seals Achievement in Mechanical Seals Industry:
FROM IMPOSSIBLE TO POSSIBLE
YEAR 2015
100 Years Experience
2.5% Market
Share
UK
Based
Technology
Pioneer
85 Years Experience
Copy from
John Crane US
Based
1.5% Market
Share
Copy from
John Crane
51 Years Experience
Germany
+Japan
Based
1.0% Market
Share
32 Years Experience
Copy from
John Crane UK
Based
0.8% Market
Share
Rolon Seals has Successfully Changed the Market Landscape
by Dominating India & Asia Oil & Gas,Power, Pulp & Paper, Pharma
in Mechanical Seals Industry and Expanding Regionally.
High
Technology
93.2% Market
Share
INDIA
Based
CURRENT MARKET LANDSCAPE IN INDIA (2015)
16 Years Experiance
RESEARCH & DEVELOPMENT (R&D)
Rolon Seals sees Opportunities Differently
Pioneer of New Technologies
Analysis &
Reports Testing Facilities
Patented
Products
International
Certifications
RESEARCH & DEVELOPMENT (R&D)
Analysis &
Reports Testing Facilities
Patented
Products
Structural Stress Analysis (Static)
Structural Stress Analysis (Dynamic)
Computational Fluid Flow (CFD) Analysis
Thermal Analysis
Multisystem
Analysis
Analysis Report of Shell
Failure Analysis for
EXXONMobile
Failure Analysis for
PETRONAS Sdn Bhd
To date, Rolon Seals hasproduced
more than 2000 reports with no additional cost to
clients.
International
Certifications
RESEARCH & DEVELOPMENT (R&D)
Publication Number : WO 2002/050938 A2
AccuTest - Patented Method
Produce Correct Measurement in
Accordance to API QMS Q1
Certificate of In-House Design API Mechanical Seal Leak Tester by Lloyd’s Register
Analysis &
Reports Testing Facilities
Patented
Products
International
Certifications
RESEARCH & DEVELOPMENT (R&D)
Pressure Test
Certificate
Analysis &
Reports Testing Facilities
Patented
Products
International
Certifications
RESEARCH & DEVELOPMENT (R&D)
Ability to simulate actual condition
Destructive testing during dry running
Use for modification & improvement of seal
Endurance and durability
Analysis &
Reports Testing Facilities
Patented
Products
International
Certifications
RESEARCH & DEVELOPMENT (R&D)
Pressure Test
Certificate
Analysis &
Reports Testing Facilities
Patented
Products
International
Certifications
RESEARCH & DEVELOPMENT (R&D)
Performance Test
Hydro Static Test
Vibration Test
Functional Test
Pump Testing Facility
Pump Testing Facility
Pump Testing Control Hydro Static Test Equipment
Analysis &
Reports Testing Facilities
Patented
Products
International
Certifications
RESEARCH & DEVELOPMENT (R&D)
Analysis &
Reports Testing Facilities
Patented
Products
International
Certifications
Provision of Engineering Research & Development (R&D) of Mechanical
Seals
Provision of Engineering Design
Provision of Procurement
Provision of Manufacturing & Refurbishment of Mechanical Seals
ISO Certification
CHAMPIONING FAILURE – A CULTURE
Innovative & Motivated
Finding Solutions
Rewarded
Rolon Selas Championing
Failure Program
Failure
Demoralised
No Solutions
Scolded
Conventional Way
Failure
CHAMPIONING FAILURE – FINDING SOLUTIONS
Evidence
Gathering
Root-Cause
Analysis Research Ideas
Finding
Solutions
System
Improvement
Staff Training
& Motivation
Product
Innovation
Improved
Manufacturing
Methods
Safety
Improvement
Engineering and
R&D
Enhancement
Implementation
& Monitoring
CHAMPIONING FAILURE – FINDING SOLUTIONS
Productivity
Customer
Satisfaction
Staff
Motivation
Reliability
Innovative
Manufacturing
Method
Company
Profit
Patented
Product
Company
Sales