nas partner marketing workshop main presentation
DESCRIPTION
The presentation from the main room of the January 2013 NAS partner marketing workshop.TRANSCRIPT
National Apprenticeship Service Partner Marketing Workshops – January 2013
Partner marketing workshopSimon Francis, Claremont
National Apprenticeship Service Partner Marketing Workshops – January 2013
This afternoon
13.00 – Lunch
13.30 – 13.35: Introductions & logistics (main room)
13.35 – 14.00: Overview of NAS marketing & National Apprenticeship Week (main room)
14.00 – 14.40: Break out sessions 1
14.40 – Break
15.00 – 15.40: Break out sessions 2
15.40 – 16.00: Wrap up (main room)
National Apprenticeship Service Partner Marketing Workshops – January 2013
The breakout sessions
Four sessions, repeated after the break
Social media
Messaging & reputation
Engaging with schools
New ideas for media relations
National Apprenticeship Service Partner Marketing Workshops – January 2013
NAS marketing overview
Martha Phillips, National Apprenticeship Service
National Apprenticeship Service Partner Marketing Workshops – January 2013
‘Live’ employer marketing
Radio advertising Direct Marketing & Tele-marketing New collateral
AGE extension news story AGE & Higher Apprenticeship features Case study development
Website updates E-NewsletterSocial media
National Apprenticeship Service Partner Marketing Workshops – January 2013
‘Live’ learner marketing
New careers events stand E-shots to careers and teachers via partners
‘What Apprenticeship’ brochure to all schools
Apprenticeships Index Sector in the spotlight films Case study films
New online information, advice and guidance
materials
Not Going To Uni E-NewsletterSocial media
National Apprenticeship Service Partner Marketing Workshops – January 2013
Short / medium term employer marketing plans
Further bursts of radio advertising
Further bursts of Direct Marketing & Tele-
marketing
‘Campaign in a box’ for city hubs
Productivity Matters Report
SME webchats with David Way
Case study development & feature placement
Further website updates & ongoing social media / e-
newsletter
Apprenticeships Index data focused on priority
sectors
New messaging based on Holt Review focus groups
Brathay Apprentice Challenge
Apprenticeship Awards launch
Regional 100 in 100 partnerships & events
National Apprenticeship Service Partner Marketing Workshops – January 2013
Short / medium term learner marketing
Radio advertising across England
Further e-shots to careers and teachers via more
partners
Key message development following testing
Apprenticeships Index & interactive map
Sector films, job swap, case study films
Case study development & placement in consumer
media
Digital advertisingApprenticeship vacancies
data sharing & media partners
Social media and Facebook game
development
#247Apprentice Graduation ceremonies Bootcamps
National Apprenticeship Service Partner Marketing Workshops – January 2013
National Apprenticeship Week
The year’s theme is a key part of the New Era for Apprenticeships. It is about demonstrating how Apprenticeships can deliver for both employers and individuals whilst showcasing the quality of apprentices and the huge contribution they make to their employer’s success. We want to show how apprentices develop as individuals and how proud the country’s employers are of their apprentices.
APPRENTICESHIPS DELIVER
Quality
Growth
Pride
Value
National Apprenticeship Service Partner Marketing Workshops – January 2013
Build up to the Week
Job swaps
#247Apprentice
DPM discussions
Apprentice TV Takeover
Behind the scenes
NAW T-shirt launch
Brathay Apprentice Challenge
Filming & launch of filming guidelines
Merchandising site launch (7 Feb)
PR activity
Quotes and case studies
Hall of Fame nominations
Ministerial requests (deadline 31 Jan)
Roll of honour nominations
Key tasks for partners
National Apprenticeship Service Partner Marketing Workshops – January 2013
National priorities during the Week
Productivity Report
Young, free &… vitally important to the economy
The ‘App Map’
Job pledges
News
Barclays / BITC Regional events
Made by Apprentices launches
BT & Edge parliamentary events
International conference
Events
Hall of Fame
Films
Daily themes
Roll of honour
Social media
National Apprenticeship Service Partner Marketing Workshops – January 2013
Resources available
Toolkit, brand guidelines and filming guidelines are available at apprenticeships.org.uk • Direct link to National Apprenticeship Week page http://bit.ly/NAW13Kit
Supplemented on 7 February by the launch of a new online merchandising system• Download or purchase a range of range of customisable National Apprenticeship
Week branded resources. • Including badges, pens, banner stands, event invitations, posters and web
buttons. • Partners will also be able to order Apprenticeship and WSUK learner and
employer brochures for their events via the system.
National Apprenticeship Service Partner Marketing Workshops – January 2013
Ideas for getting involved
Employer breakfast briefings
There are loads of ideas about how to get involved in the
Toolkit, here’s a selection
Taster sessions for teachers, students
and parents
School visits
WorldSkills UK pre-competition heats to decide who to
enter
Film case studies
Register with Inspiring the
Future
Enter Brathay Apprentice Challenge
Job swapsSocial media diary
Write to your MP
Media relations
http://bit.ly/NAW13Kit
National Apprenticeship Service Partner Marketing Workshops – January 2013
Key dates for your diaryhttp://bit.ly/NAW13Kit
National Apprenticeship Service Partner Marketing Workshops – January 2013
Follow us!
@mbrowes@nikkishuttlewor
@si_francis@simonbooth
@jon_shaw
#NAW2013
@Apprenticeshipswww.apprentice.tv (YouTube)
www.facebook.com/Apprenticeshipswww.flickr.com/Apprenticeships
www.audioboo.fm/ApprenticeshipsApprenticeshipsInstagram