National Apprenticeship Service Partner Marketing Workshops – January 2013

Partner marketing workshopSimon Francis, Claremont

National Apprenticeship Service Partner Marketing Workshops – January 2013

This afternoon

13.00 – Lunch

13.30 – 13.35: Introductions & logistics (main room)

13.35 – 14.00: Overview of NAS marketing & National Apprenticeship Week (main room)

14.00 – 14.40: Break out sessions 1

14.40 – Break

15.00 – 15.40: Break out sessions 2

15.40 – 16.00: Wrap up (main room)

National Apprenticeship Service Partner Marketing Workshops – January 2013

The breakout sessions

Four sessions, repeated after the break

Social media

Messaging & reputation

Engaging with schools

New ideas for media relations

National Apprenticeship Service Partner Marketing Workshops – January 2013

NAS marketing overview

Martha Phillips, National Apprenticeship Service

National Apprenticeship Service Partner Marketing Workshops – January 2013

‘Live’ employer marketing

Radio advertising Direct Marketing & Tele-marketing New collateral

AGE extension news story AGE & Higher Apprenticeship features Case study development

Website updates E-NewsletterSocial media

National Apprenticeship Service Partner Marketing Workshops – January 2013

‘Live’ learner marketing

New careers events stand E-shots to careers and teachers via partners

‘What Apprenticeship’ brochure to all schools

Apprenticeships Index Sector in the spotlight films Case study films

New online information, advice and guidance

materials

Not Going To Uni E-NewsletterSocial media

National Apprenticeship Service Partner Marketing Workshops – January 2013

Short / medium term employer marketing plans

Further bursts of radio advertising

Further bursts of Direct Marketing & Tele-

marketing

‘Campaign in a box’ for city hubs

Productivity Matters Report

SME webchats with David Way

Case study development & feature placement

Further website updates & ongoing social media / e-

newsletter

Apprenticeships Index data focused on priority

sectors

New messaging based on Holt Review focus groups

Brathay Apprentice Challenge

Apprenticeship Awards launch

Regional 100 in 100 partnerships & events

National Apprenticeship Service Partner Marketing Workshops – January 2013

Short / medium term learner marketing

Radio advertising across England

Further e-shots to careers and teachers via more

partners

Key message development following testing

Apprenticeships Index & interactive map

Sector films, job swap, case study films

Case study development & placement in consumer

media

Digital advertisingApprenticeship vacancies

data sharing & media partners

Social media and Facebook game

development

#247Apprentice Graduation ceremonies Bootcamps

National Apprenticeship Service Partner Marketing Workshops – January 2013

National Apprenticeship Week

The year’s theme is a key part of the New Era for Apprenticeships. It is about demonstrating how Apprenticeships can deliver for both employers and individuals whilst showcasing the quality of apprentices and the huge contribution they make to their employer’s success. We want to show how apprentices develop as individuals and how proud the country’s employers are of their apprentices.

APPRENTICESHIPS DELIVER

Quality

Growth

Pride

Value

National Apprenticeship Service Partner Marketing Workshops – January 2013

Build up to the Week

Job swaps

#247Apprentice

DPM discussions

Apprentice TV Takeover

Behind the scenes

NAW T-shirt launch

Brathay Apprentice Challenge

Filming & launch of filming guidelines

Merchandising site launch (7 Feb)

PR activity

Quotes and case studies

Hall of Fame nominations

Ministerial requests (deadline 31 Jan)

Roll of honour nominations

Key tasks for partners

National Apprenticeship Service Partner Marketing Workshops – January 2013

National priorities during the Week

Productivity Report

Young, free &… vitally important to the economy

The ‘App Map’

Job pledges

News

Barclays / BITC Regional events

Made by Apprentices launches

BT & Edge parliamentary events

International conference

Events

Hall of Fame

Films

Daily themes

Roll of honour

Social media

National Apprenticeship Service Partner Marketing Workshops – January 2013

Resources available

Toolkit, brand guidelines and filming guidelines are available at apprenticeships.org.uk • Direct link to National Apprenticeship Week page http://bit.ly/NAW13Kit

Supplemented on 7 February by the launch of a new online merchandising system• Download or purchase a range of range of customisable National Apprenticeship

Week branded resources. • Including badges, pens, banner stands, event invitations, posters and web

buttons. • Partners will also be able to order Apprenticeship and WSUK learner and

employer brochures for their events via the system.

National Apprenticeship Service Partner Marketing Workshops – January 2013

Ideas for getting involved

Employer breakfast briefings

There are loads of ideas about how to get involved in the

Toolkit, here’s a selection

Taster sessions for teachers, students

and parents

School visits

WorldSkills UK pre-competition heats to decide who to

enter

Film case studies

Register with Inspiring the

Future

Enter Brathay Apprentice Challenge

Job swapsSocial media diary

Write to your MP

Media relations

http://bit.ly/NAW13Kit

National Apprenticeship Service Partner Marketing Workshops – January 2013

Key dates for your diaryhttp://bit.ly/NAW13Kit

National Apprenticeship Service Partner Marketing Workshops – January 2013

Follow us!

@mbrowes@nikkishuttlewor

@si_francis@simonbooth

@jon_shaw

#NAW2013

@Apprenticeshipswww.apprentice.tv (YouTube)

www.facebook.com/Apprenticeshipswww.flickr.com/Apprenticeships

www.audioboo.fm/ApprenticeshipsApprenticeshipsInstagram