students kit main partner 2017
TRANSCRIPT
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STUDENTS’ KITwww.cv30.co
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Reach 80%
Romanian
academics
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Multichannel
marketingapproach
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WORKBOOK
You brand will be visible to students
for one whole academic year
through the coolest workbook.
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DIRECT
MARKETING
Monthly emailing campaigns for one
year to students who interacted with
your brand through Students’ Kit
campaign.
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SOCIAL MEDIA
Your brand image will be included in
our constant Social Media updates
pre-, during and post campaign.
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BTL
Your product will get to students in
universities through the most
extensive BTL campaign in the
academic environment.
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MAIN PARTNER
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TOP OF MIND
MAIN PARTNER
BRAND CONNECTION
SOCIAL MEDIA
EXCLUSIVITY
DIRECT MAILING
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EXCLUSIVITY
Facebook Instagram Google display
YouTube Radio Newsletters
Partner blogs Flyers & posters Gift bags
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➜ 10 months brand exposure October 2017 – June 2018
➜ Reach 80% Romanian academics
➜ Multichannel marketing approach
➜ 10 million ad views
➜ Database collection
➜ 100% academics
KEY POINTS
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WHAT’S STUDENTS’ KIT?
WORKBOOK
GIFTBAG
ONLINE
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advertising packagingprinting distributionshipping data collection
September 1st September 5th October 16thOctober 10thSeptember 25th October - November
STUDENTS’ KIT PROCESS
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DISTRIBUTION FACTS & FIGURES
➜ 21
universities
nationwide
➜ 40
distribution
points
➜ 120
promoters
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Facebook YouTubeInstagram Direct emailingRadio Google display
MEDIA PRESENCE
Web page Blogs & vlogs
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www.cv30.co
Exclusive branding on the online
registration page for Students’ Kit.