students kit main partner 2017
TRANSCRIPT
STUDENTS’ KITwww.cv30.co
Reach 80%
Romanian
academics
Multichannel
marketingapproach
WORKBOOK
You brand will be visible to students
for one whole academic year
through the coolest workbook.
DIRECT
MARKETING
Monthly emailing campaigns for one
year to students who interacted with
your brand through Students’ Kit
campaign.
SOCIAL MEDIA
Your brand image will be included in
our constant Social Media updates
pre-, during and post campaign.
BTL
Your product will get to students in
universities through the most
extensive BTL campaign in the
academic environment.
MAIN PARTNER
TOP OF MIND
MAIN PARTNER
BRAND CONNECTION
SOCIAL MEDIA
EXCLUSIVITY
DIRECT MAILING
EXCLUSIVITY
Facebook Instagram Google display
YouTube Radio Newsletters
Partner blogs Flyers & posters Gift bags
➜ 10 months brand exposure October 2017 – June 2018
➜ Reach 80% Romanian academics
➜ Multichannel marketing approach
➜ 10 million ad views
➜ Database collection
➜ 100% academics
KEY POINTS
WHAT’S STUDENTS’ KIT?
WORKBOOK
GIFTBAG
ONLINE
advertising packagingprinting distributionshipping data collection
September 1st September 5th October 16thOctober 10thSeptember 25th October - November
STUDENTS’ KIT PROCESS
DISTRIBUTION FACTS & FIGURES
➜ 21
universities
nationwide
➜ 40
distribution
points
➜ 120
promoters
Facebook YouTubeInstagram Direct emailingRadio Google display
MEDIA PRESENCE
Web page Blogs & vlogs
www.cv30.co
Exclusive branding on the online
registration page for Students’ Kit.