nascar in your neighborhood 2014

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IN YOUR NEIGHBORHOOD


PHOTOGRAPHYGetty Images

FRONT COVER (left to right):

NASCAR Whelen All-American Series Grandview Speedway - Bechtelsville, PA

NASCAR Whelen All-American Series Motor Mile Speedway - Radford, VA

NASCAR Canadian Tire Series Barrie Speedway - Barrie, ON

NASCAR Whelen Modified Tour Riverhead Raceway - Riverhead, NY

NASCAR K&N Pro Series East Bowman Gray Stadium - Winston Salem, NC

UNOH Battle At The Beach Daytona Beach, FL

NSIDE FRONT COVER:


POCKET: Thompson Speedway - Thompson, CT

BACK COVER:NASCAR Whelen Euro Series - Paris, FR

NASCAR K&N PRO SERIESEASTDate Track Location2/16 New Smyrna Speedway New Smyrna, FL2/18 Daytona International Speedway Daytona Beach, FL3/15 Bristol Motor Speedway Bristol, TN3/22 Greenville Pickens Speedway Greenville, SC4/25 Richmond International Raceway Richmond, VA5/17* Iowa Speedway Newton, IA5/31 Bowman Gray Stadium Winston-Salem, NC6/13 Five Flags Speedway Pensacola, FL6/21 Langley Speedway Hampton, VA7/11 New Hampshire Motor Speedway Loudon, NH7/19 Columbus Motor Speedway Columbus, OH8/1* Iowa Speedway Newton, IA8/8 Watkins Glen International Watkins Glen, NY8/16 Virginia International Raceway Alton, VA9/6 Greenville Pickens Speedway Greenville, SC9/26 Dover International Speedway Dover, DE*Combination race with NASCAR K&N Pro Series West

WESTDate Track Location2/27 Phoenix International Raceway Avondale, AZ3/22 Irwindale Speedway Irwindale, CA5/3 Stockton 99 Speedway Stockton, CA5/17* Iowa Speedway Newton, IA5/24 Kern County Raceway Park Bakersfield, CA6/21 Sonoma Raceway Sonoma, CA7/12 State Line Speedway Post Falls, ID7/26 Colorado National Speedway Dacono, CO8/1* Iowa Speedway Newton, IA8/16 Evergreen Speedway Monroe, WA8/30 Kern County Raceway Park Bakersfield, CA9/13 Miller Motorsports Park Tooele, UT10/11 All American Speedway Roseville, CA11/6 Phoenix International Raceway Avondale, AZ*Combination race with NASCAR K&N Pro Series East

NASCAR WHELEN MODIFIED TOURDate Track Location2/18*^ Daytona International Speedway Daytona Beach, FL4/6 Thompson Speedway Thompson, CT4/27 Stafford Motor Speedway Stafford, CT5/23 Stafford Motor Speedway Stafford, CT 6/21 Waterford Speedbowl Waterford, CT6/28 Riverhead Raceway Riverhead, NY7/11^ New Hampshire Motor Speedway Loudon, NH7/12 New Hampshire Motor Speedway Loudon, NH7/19 Monadnock Speedway Winchester, NH8/8 Stafford Motor Speedway Stafford, CT8/13 Thompson Speedway Thompson, CT8/20* Bristol Motor Speedway Bristol, TN9/13 Riverhead Raceway Riverhead, NY9/20 New Hampshire Motor Speedway Loudon, NH9/28 Stafford Motor Speedway Stafford, CT10/19 Thompson International Speedway Thompson, CT^Non-points event

*Combination race with NASCAR Whelen Southern Modified Tour

NASCAR WHELEN SOUTHERN MODIFIED TOURDate Track Location2/18*^ Daytona International Speedway Daytona Beach, FL3/9 Caraway Speedway Asheboro, NC3/15 Southern National Motorsports Park Kenly, NC.3/29 Caraway Speedway Asheboro, NC4/5 South Boston Speedway South Boston, VA4/12 Langley Speedway Hampton, VA4/19 Caraway Speedway Asheboro, NC7/4 Caraway Speedway Asheboro, NC7/11^ New Hampshire Motor Speedway Loudon, NH.8/2 Bowman Gray Stadium Winston-Salem, NC8/20* Bristol Motor Speedway Bristol, TN8/30 Langley Speedway Hampton, VA9/5 Caraway Speedway Asheboro, NC9/13 South Boston Speedway South Boston, VA9/20 Southern National Motorsports Park Kenly, NC.9/27 Caraway Speedway Asheboro, NC10/9 Charlotte Motor Speedway Concord, NC^Non-points event

*Combination race with NASCAR Whelen Modified Tour

NASCAR WHELEN EURO SERIESDate Track Location4/12 - 4/13 Circuit Ricardo Tormo Madrid, Spain6/7 - 6/8 Brands Hatch Circuit Fawkham, United Kingdom 7/6 - 7/7 Tours Speedway Tours, France 7/19 - 7/20 Nürburgring Nürburg, Germany10/11 - 10/12 Circuit Le Mans Bugatti Le Mans, France*Standalone endurance challenge event

All schedules are tentative and subject to change.

NASCAR CANADIAN TIRE SERIESDate Track Location

5/18 Canadian Tire Motorsport Park Bowmanville, Ontario6/14 Autodrome Chaudiére Vallée-Jonction, Quebec7/6 Circuit ICAR Mirabel, Quebec7/11 Edmonton International Raceway Wetaskiwin, Alberta7/16 Auto Clearing Motor Speedway Saskatoon, Saskatchewan7/26 Autodrome St. Eustache St. Eustache, Quebec8/10 Circuit de Trois-Rivieres Trois-Rivieres, Quebec8/16 Riverside International Speedway Antigonish, Nova Scotia8/31 Canadian Tire Motorsport Park Bowmanville, Ontario9/6 Barrie Speedway Barrie, Ontario9/20 Kawartha Speedway Peterborough, Ontario

EVERYTHING ELSE IS JUST A GAME®

Another year ... and another outstanding season of short-track racing at NASCAR Home Tracks, which is what we’ve all come to expect – with good reason.

NASCAR racing is like no other sport. But let’s take it a step further. NASCAR Home Tracks – over 100 of them – are like no other form of racing.

NASCAR Home Tracks personify all that is great about our sport – the strong sense of community, the always-fierce competition and the collective spirit of cooperation.

Regarding that community – our community – we’re talking about people from varied regions and backgrounds. The United States, Canada, Mexico and Europe are all part of NASCAR Home Tracks, giving our sport a truly multi-cultural face and appeal.

As we’ve said many times, NASCAR Home Tracks form the foundation of our sport. They are a link to the past – and a portal to the future. The following pages will give you a feel for that foundation.

On behalf of the France Family and everyone at NASCAR, welcome.

Brian FranceChairman & Chief Executive Officer

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FAST FACTS:

PHOTOS (top to bottom):Columbus Motor Speedway - Columbus, OHMotordrome Speedway - Smithton, PARockford Speedway - Rockford, ILStafford Motor Speedway - Stafford, CT

LOCAL RACING

The NASCAR Whelen All-American Series (NWAAS) provides a grassroots foundation for NASCAR competition at more than 50 tracks throughout North America.

There have been 22 different champions crowned since the inaugural season in 1982.

More than 15,000 licensed members compete in the NWAAS annually.

Division I drivers compete for local Track Championships, State and Provincial Championships, and a National Championship in the series, as well as being ranked nationally in the Top 500.

The National Champion is the competitor who accumulates the highest total of NASCAR points in his/her 18 best finishes. Drivers are able to compete at any NASCAR-Sanctioned facility in North America.

NASCAR Division II-IV drivers compete for a National Championship. The top 100 drivers in each division are recognized.

The competition age limit in the NWAAS is 14 years old.

Current NASCAR Sprint Cup Series drivers Greg Biffle, Clint Bowyer, Jeff Burton, Kurt Busch, Kyle Busch, Dale Earnhardt, Jr., Carl Edwards, Denny Hamlin, Kevin Harvick, and Jamie McMurray are all former drivers in the NWAAS.

NASCAR WHELEN ALL-AMERICAN SERIESThe NASCAR Whelen All-American Series provides season-long NASCAR action to local fans who just can’t get enough live racing. It’s all about a sense of community, where friends, neighbors and competitors get together to celebrate the sport they love.

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NASCAR WHELEN ALL-AMERICAN SERIESWhelen Engineering has committed to a long term partnership as the series sponsor through 2019.

PHOTOS (top to bottom):Grandview Speedway - Bechtelsville, PASouth Boston Speedway - South Boston, VAHickory Motor Speedway - Hickory, NCNWAAS Awards - Charlotte, NC

The NWAAS Rookie of the Year Award presented by Jostens honors a National Rookie of the Year as well as State and

Provincial Rookies of the Year.

The NASCAR Whelen All-American Series Awards is held at the NASCAR Hall of Fame in Charlotte, NC and is streamed live on NASCARHomeTracks.com. Industry announcers Mike Joy and Dick Berggren host the event. The NASCAR Whelen All-American

Series Awards honors drivers from NASCAR short-tracks across the United States and Canada. Invited attendees include the NWAAS National Champion, State and Provincial Champions, Track Champions, National Rookie of the Year, State and Provincial Rookies of the Year, NASCAR Finalists, the UNOH Ultimate Mechanic Challenge Winner and the Wendell Scott Trailblazer Award Winner.

LOCAL RACING

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FAST FACTS:

PHOTOS (top to bottom):Riverhead Raceway - Riverhead, NYMonadnock Speedway - Winchester, NHStafford Motor Speedway - Stafford, CTWaterford Speedbowl - Waterford, CT

NASCAR WHELEN MODIFIED TOURModified cars are NASCAR’s oldest division of racecars. The NASCAR Whelen Modified Tour (NWMT) traces its roots back to the very first NASCAR race held in Daytona Beach, FL in 1948.

REGIONAL SERIES

The modern day NWMT has maintained a loyal and passionate fan base since its first season of competition in 1985, and annually competes in front of packed grandstands at historic short tracks throughout the northeastern United States.

With wide tires, a low center of gravity and exceptional maneuverability, modifieds produce an exciting brand of racing that appeals to both competitors and fans.

Whelen Engineering has committed to a long term partnership as the series sponsor for both the NWMT and the NWSMT.

The NWMT schedule features companion events with NASCAR’s national series at Bristol Motor Speedway and New Hampshire Motor Speedway.

The tour has produced seven different champions in the last eight seasons: Mike Stefanik (2006), Donny Lia (2007 & 2009), Ted Christopher (2008), Bobby Santos (2010), Ron Silk (2011), Doug Coby (2012), Ryan Preece (2013).

In 2012 nine-time NASCAR Modified Champion Richie Evans became the first individual not primarily associated with the Sprint Cup Series to be inducted into the NASCAR Hall of Fame.

NWMT champions like Jeff Fuller, Donny Lia, Mike McLaughlin, Jimmy Spencer and Mike Stefanik rose to success in the upper levels of NASCAR racing, as did other tour standouts such as Brett Bodine, Ken Bouchard and Steve Park.

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FAST FACTS:

PHOTOS (top to bottom):Caraway Speedway - Asheboro, NCLangley Speedway - Hampton, VASouth Boston Speedway - South Boston, VASouthern National Motorsports Park - Lucama, NC

NASCAR WHELEN SOUTHERN MODIFIED TOURThe NASCAR Whelen Southern Modified Tour (NWSMT) is a sister tour to the NWMT. These fenderless racecars offer a unique style of racing for fans in the southeastern U.S. This tour maintains a connection to the roots of NASCAR with fast, close racing.

REGIONAL SERIES

The NASCAR Whelen Southern Modified Tour (NWSMT) was established in 2005.

The NWSMT travels to historic racing venues throughout the southeastern United States.

The schedule also features companion events with NASCAR’s national series at Bristol Motor Speedway and Charlotte Motor Speedway.

The NWMT and NWSMT schedules annually include one combination event in which the two tours compete head-to-head.

A 15-year-old minimum age requirement has aided in the growth of both the NWMT and the NWSMT.

In the first nine years of NWSMT competition, George Brunnhoelzl has won four championships (2009, 2011-2013) and Junior Miller has won two. Brian Loftin, L.W. Miller and Burt Myers have each won one title.

Both tours operate by the same rule book. The cars feature 625 horsepower (NASCAR-approved SPEC Engine is optional), and have an estimated top speed of 150 mph. These cars weigh 2,645 pounds (including driver), with a standard height of 40 inches, a 107 inch wheel base and run on Hoosier Tires.

NASCAR approved car models include Chevrolet, Ford, Dodge, and Toyota (1988-2011).

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FAST FACTS:

PHOTOS (top to bottom):Langley Speedway - Hampton, VAColumbus Motor Speedway - Columbus, OHGreenville-Pickens Speedway - Greenville, SCBowman Gray Stadium - Winston Salem, NC

NASCAR K&N PRO SERIESMany drivers who advance to the regional level of NASCAR compete in the NASCAR K&N Pro Series (NKNPS), which is comprised of two divisions in the east and west regions. These regional series compete on a variety of tracks, while providing special events to local fans.

REGIONAL SERIES

The NASCAR K&N Pro Series, with East and West divisions, is the sanctioning body’s top developmental touring series.

The NKNPS-West has been in competition since 1954 and has carried a diverse schedule of ovals and road courses across the Western United States.

The NKNPS-East has competed at historic short tracks and intermediate speedways up and down the Eastern United States since its inception in 1987. The two series also compete head-to-head in two annual combination events at Iowa Speedway.

Both NKNPS East and West feature companion events with NASCAR's national series.

The NKNPS receives national television exposure with tape-delayed broadcasts on FOX Sports 1.

The 15-year-old minimum competition age has sparked an influx of talented young newcomers into the series. Truly making these series the proving ground for “Tomorrows Stars Today”.

Drivers who have competed in the NKNPS that have graduated to the top levels of NASCAR racing include: Trevor Bayne, Austin Dillon, Ty Dillon, Kevin Harvick, Ron Hornaday, Kyle Larson, Joey Logano, Martin, Truex Jr., Ryan Truex and Darrell Wallace Jr.

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SPEC engine approved by NASCAR

FAST FACTS:

PHOTOS (top to bottom):Colorado National Speedway - Dacono, COIowa Speedway - Newton, IAKern County Raceway Park - Bakersfield, CAEvergreen Speedway - Monroe, WA

NASCAR K&N PRO SERIESThe NASCAR K&N Pro Series is where loyal fans experience the best in regional racing and drivers hone their skills against other top drivers. NKNPS drivers compete in this series for national recognition; it serves as a doorstep to realizing their dreams of reaching a national NASCAR series.

REGIONAL SERIES

K&N Engineering has committed to a long term partnership as the series sponsor.

The NKNPS has been a proving ground for NASCAR’s Drive for Diversity effort in recent years, with minority and female drivers getting a shot with some of the best teams on both coasts.

Turner-Scott Motorsports, Rev Racing, and Hattori Racing Enterprises all field teams in the NKNPS-East while Bill McAnally Racing, Sunrise Motorsports and Gene Price Motorsports have annually produced title contenders in the NKNPS-West.

Both series operate by the same rule book. The template-bodied cars, the majority of which are powered by the optional NASCAR-approved SPEC Engine produced by Robert Yates Racing, generate 625 horsepower. They weigh 3,250 pounds (110-inch wheel base) or 3,300 (105-inch wheel base), run on Goodyear Tires and have an estimated top speed of 170 mph.

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FAST FACTS:

PHOTOS (top to bottom):Auto Clearing Motor Speedway - Saskatoon, SKCanadian Tire Motorsport Park - Bowmanville, ONKawartha Speedway - Fraserville, ONBarrie Speedway - Barrie ON

NASCAR CANADIAN TIRE SERIESThe NASCAR Canadian Tire Series was established in 2007 and features high-profile racing talent throughout Canada, with races at a variety of oval tracks and road courses from late spring through early fall. The NASCAR Canadian Tire Series brings the excitement of NASCAR to nearly seven million Canadian fans each year.

INTERNATIONAL SERIES

The NASCAR Canadian Tire Series has raced in six provinces (Alberta, Nova Scotia, Ontario, Quebec and Saskatchewan) coast-to-coast across Canada with events in, or near, top Canadian markets such as Montreal, Quebec City, Saskatoon and Toronto.

With a large footprint, NASCAR Canadian Tire Series competitors come from across the country to participate in many of Canada’s top motorsports events and have gone on to compete in each of NASCAR’s national series in the U.S.

TSN, Canada’s leading sports network, broadcasts the NASCAR Canadian Tire Series throughout Canada on a live broadcast and tape-delayed basis. TSN is available in over nine million households. RDS, the French-language sister station to TSN, also televises NASCAR Canadian Tire Series events nationally.

The series is continually attracting young and diverse talent with the help of a 15-year-old age minimum.

The vehicles are template-bodied, weigh 3,000 pounds, and generate 550 horsepower. The NASCAR-approved SPEC engine produced by Robert Yates Racing is optional. The cars have a wheelbase of 107.5 inches, run on Goodyear tires, and have an estimated top speed of 160 mph.

Past NASCAR Canadian Tire Series champions include D.J. Kennington (2010 and 2012), Andrew Ranger (2007 and 2009) and Scott Steckly (2008,2011 and 2013).

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FAST FACTS:

FAST FACTS:

PHOTO:Tours Speedway Tours, FR

PHOTO:Autódromo Hermanos Rodriguez - Mexico City, DF

NASCAR MEXICO TOYOTA SERIESThe NASCAR Mexico Toyota Series brings the thrills of NASCAR racing on the oval tracks and road courses to fans throughout Mexico.

NASCAR WHELEN EURO SERIESThe NASCAR Whelen Euro Series continues to expose Europeans to exciting, NASCAR-branded racing including door-to-door oval-track and road course competition each season.

INTERNATIONAL SERIES

Races are held in eight Mexican cities throughout the country, which feature in excess of 30 teams per race and the best drivers in Mexico.

Radio Broadcasts and live and tape delayed basis television telecasts on Televisa, FOX Sports Latin America, and Sky Mexico.

Late Model-type chassis and engines with composite bodies, 400 Horsepower, Top Speed 280 Km/h (est.)

Past Champions: Rafael Martinez 2007, Antonio Perez 2008, Germán Quiroga 2009, 2010, 2011, Jorge Goeters 2012, and Rodrigo Peralta in 2013.

The NASCAR Mexico Toyota Series made its U.S. debut in the United States in 2013 at Phoenix International Raceway as part of the NASCAR Sprint Cup Series weekend.

The NASCAR Whelen Euro Series features racing in several European Countries including France, Germany, United Kingdom, and Spain with competitors coming from around the world.

Series events are televised live internationally in over 40 countries covering approximately 20 million households.

Multi-day events throughout the season attract an average of more than 30,000 fans per race.

Long-time NASCAR partner Whelen Engineering entered into a multi-year series entitlement agreement in 2013.

Spain’s Ander Vilariño won the inaugural NASCAR Whelen Euro Series championship in 2012 and followed it up with a second title in 2013.

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THE SOUL OF NASCAR

NASCAR HOME TRACKSThroughout North America, the regional and local series of NASCAR bring together NASCAR fans, drivers, teams and partners to share common values and participate in the excitement of NASCAR racing. Tracks that host the regional and local series have been branded NASCAR HomeTracks.

NATIONAL MARKETING EFFORTS

CONNECT WITH US:

www.facebook.com/NASCARHomeTrackswww.twitter.com/NASCARHomeTrackwww.youtube.com/NASCARHomeTrackswww.flickr.com/NASCARHomeTrackswww.NASCARHomeTracks.com

The NASCAR Home Tracks campaign was introduced to build affinity among fans for our regional and local racing series. The tracks are home to the future stars of our sport and also home to generations of passionate fans. Involvement in the NASCAR Home Tracks initiative is a great opportunity to tap into the inherent loyalty of our NASCAR fans.

The NASCAR Home Tracks campaign encourages fans to “come home” to their local tracks and participate in the NASCAR experience at the grassroots level. National TV, radio, print and online advertising continue to raise awareness and interest in NASCAR Home Tracks. Materials for targeted local marketing efforts are provided to the tracks to generate a deeper connection to the sport of NASCAR in the local community.

The passion NASCAR Home Tracks fans possess is readily evident in their digital consumption. Traffic to NASCARHomeTracks.com has risen each of the last five years, with 1.5 million unique visits and more than 5 million page* views logged in 2013.

The official site for NASCAR Home Tracks allows fans to access a variety of content including live race weekend updates, videos, audio of driver interviews, results, standings and features that spotlight drivers and trends within the touring & weekly series. In 2013, NASCAR debuted live streaming capabilities of select events.

Since 2008, fans have been able to vote online for their favorite driver with the touring series Most Popular Driver Awards. And fans get their NASCAR touring & weekly news first on Twitter, as @NASCARHomeTrack has nearly 40,000 followers.

NASCAR HOME TRACKS SOCIAL MEDIA

PHOTOS (top to bottom):Greenville-Pickens Speedway - Greenville, SCIrwindale Event Center - Irwindale, CAAutódromo Hermanos Rodriguez - Mexico City, DF

SOCIAL RESPONSIbILITyThe NASCAR Foundation is the heart of NASCAR, representing the generosity of the racing community and its fans. By supporting charitable initiatives that reflect the core values of the NASCAR family, The NASCAR Foundation makes a difference in the lives of those who need it the most. Since 2006, The NASCAR Foundation has helped provide medical treatment for more than 24,000 children annually at Speediatrics, fulfilled more than 700 NASCAR Dreams, sent more than 1,200 kids to Victory Junction camp, recruited 12,000 fans to become part of a Volunteer Network and created educational opportunities for school-aged students that help to engage them in science and engineering programs.

To learn more about the NASCAR community’s efforts to stand united in our commitment to children, visit NASCAR.COM/foundation.

NASCAR DRIvE fOR DIvERSITyNASCAR is committed to ensuring that people from all backgrounds feel welcome to participate in our sport. NASCAR continues to place an emphasis on diversity, an important element that is helping to grow our sport. The NASCAR Drive for Diversity initiative, managed through Rev Racing, is the leading driver and crew member development platform for minorities and females. The NASCAR Drive for Diversity program has seen tremendous growth, coming off the most successful season since its inception. Kyle Larson captured the 2012 NASCAR K&N Pro Series East championship and Sunoco Rookie of the Year Award, earning the program its first series title and second Rookie of the Year honors in three years. The NASCAR Pit Crew Member Program presented by Sprint boasts a full roster of participants and continues to graduate crew members to NASCAR National series.

follow the team using #D4D2013

ENvIRONMENTAL COMMITMENTAs one of the most recognized and influential sports organizations in North America, NASCAR takes its responsibility to our environment very seriously. NASCAR Green was established as a broad, industry-wide initiative to measurably enhance our conservation of the environment and adopt green technologies, while helping our fans, teams, tracks and sponsors find ways to incorporate environmentally responsible practices into their everyday lives.

One on-track initiative is the NASCAR Green Clean Air Program delivered by UPS. As the largest tree-planting program in sports, NASCAR and UPS supply 90 trees to each NASCAR Sprint Cup market with the support of The Arbor Day Foundation. Another 6,000 trees are planted in the Blackwater River State Park totaling over 8,000 trees planted as part of this program annually. These trees offset the carbon emissions produced from on-track racing at every NASCAR event.

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PHOTOS (top to bottom):Atlanta Motor Speedway - Hampton, GANASCAR Hall of Fame - Charlotte, NCDevil’s Bowl Speedway - Rutland, VT

COMPANY INITIATIVES

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FAN LOYALTY, DEMOGRAPHICS & KEY BRAND INDICATORS

PHOTOS (top to bottom):Magic Valley Speedway - Twin Falls, IDI-80 Speedway - Omaha, NESouthern National Motorsports Park - Lucama, NCCanadian Tire Motorsport Park - Bowmanville, ON

INCOME dIstrIbutION

23%

25%

18%

14%

20%

U.S. POPULATIONNAScAr rEGIONAL / LOcAL SErIES FANS

Under $30,000 index 100

$30-49,999 index 76

$50-74,999 index 133

$75-100,000 index 107

$100,000+ index 95

23%

19%

24%

15%

19%

FaMIly FrIENdly

51%


% of families with kids under the age of 18 index 128

40%

GENdEr dIstrIbutION

58% Male

42% Female

2 out of 5 NASCAR regional / local series fans are female.

1 out of 3 NASCAR regional / local series fans are 18-44 years old.

1 out of 3 NASCAR regional / local series fans earn $50,000 per year or more.

2 out of 5 NASCAR regional / local series fans live with children in their household.

NASCAR regional / local series fan base mirrors the U.S. population’s geographic makeup.

Source: NASCAR Fan Engagement Tracker 2012, commissioned by NASCAR and conducted by Toluna.

GEOGraPHIC rEGIONs


18%

22%

37%

23%

NORTHEAST index 111

MIDWEST index 91

WEST index 96

20%

20%

22%

SOUTH index 10338%

aGE dIstrIbutION

12%

18%

18%

19%

15%

48%


18-24 index 100

25-34 index 122

35-44 index 83

55-64 index 100

18-44 index 102

12%

22%

15%

15%

49%

45-54 index 11622%

14%65+ index 7818%

NasCar rEGIONal / lOCal sErIEs FaN basE dEMOGraPHICs

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Regional and local NASCAR racing is a family-friendly environment, where the sport serves

as a place for families to convene and share quality time.

Regional and local NASCAR fans share a sense of belonging and see themselves as part of a larger community. Those bonds are as much a part of the NASCAR experience as the

racing competition itself.

Regional and local NASCAR racing is filled with rich history, relatable drivers, the power

and speed of competition, as well as the connection to community and family involvement. NASCAR Home Tracks across North America offer something for everyone.

FAMILY FUN

AFFORDABLE FAMILY FUNNASCAR regional and local racing provides many opportunities for affordable family fun. It's common to see autograph sessions, pace car rides, pit tours, bike races, mascots, boxcar races, and many other events to keep families involved. There is something for everyone at a regional and local NASCAR race including some of the best racing in North America.

PHOTOS (top to bottom):Circuit Du Mans - Le Mans, FREvergreen Speedway - Monroe, WALangley Speedway - Hampton, VACaraway Speedway - Asheboro, NC

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Grassroots racing is where we want to be, and it’s exactly what we want to do. Our involvement with local NASCAR racing provides us with the opportunity to increase our brand awareness, showcase our products, and ultimately has helped increase our business.

Phil Kurze Vice President | Motorsports | Whelen Engineering

Over the past four years, having the opportunity to work directly with NASCAR, the drivers, teams, Home Tracks and the loyal fans has been the highlight of K&N’s Marketing Program. Our sponsorship continues to be a business-impacting relationship, where NASCAR consistently delivers opportunities that generate growth of the Series and the K&N Brand.

Steve Williams Vice President of Marketing | K&N Engineering

PARTNERSHIPSNASCAR Home Tracks provides companies with a unique avenue to expose their brand to thousands of consumers on a weekly basis. Regional and local NASCAR events can provide a powerful presence for consumer activation through: product and service promotions, track signage, promotional displays, sampling, and hospitality programs. Each venue offers a unique and wide array of programs to help you reach NASCAR consumers and connect with the most loyal fans in sports.

CORPORATE OPPORTUNITIES

PHOTOS (top to bottom):Revolution Park Racing - Monroe, LAAll American Speedway - Roseville, CALimaland Motorsports Park - Lima, OHRockford Speedway - Rockford, IL

Everyone at the University of Northwestern Ohio is proud and honored that Limaland Motorsports Park, our university owned race track, is a NASCAR Home Tracks member. UNOH is proud to support the grass roots racing efforts of NASCAR and we hope to continue it for many years. We look forward to our partnership with NASCAR and the benefits and opportunities it presents to our competitors and students.

Dr. Jeffrey A. Jarvis President | University of Northwestern Ohio

With over 3500 company owned stores, we look forward to numerous opportunities to activate our sponsorship at a local level. We have thousands of customers who are passionate about the NASCAR Home Tracks experience!

Karl Schmitt Vice President of Marketing Research and DesignSherwin Williams

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*sponsor list subject to change

OUR SPONSORS

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ARIZONA≠Phoenix International RacewayLocation: Avondale, AZ 1 mile paved www.phoenixinternationalraceway.com

CALIFORNIA≠All American SpeedwayLocation: Roseville, CA 1/3 mile paved www.allamericanspeedway.com

≠Irwindale Event CenterLocation: Irwindale, CA 1/2 mile paved www.irwindalespeedway.com

≠Kern County Raceway ParkLocation: Bakersfield, CA 5/8 mile paved www.kernraceway.com

≠Sonoma RacewayLocation: Sonoma, CA 1.99 mile paved road course www.racesonoma.com

≠Stockton 99 SpeedwayLocation: Stockton, CA 1/4 mile paved www.stockton99.com

COLORADO≠Colorado National SpeedwayLocation: Dacono, CO 3/8 mile paved www.coloradospeedway.com

CONNECTICUT≠Stafford Motor SpeedwayLocation: Stafford, CT 1/2 mile paved www.staffordmotorspeedway.com

≠Thompson SpeedwayLocation: Thompson, CT 5/8 mile paved www.thompsonspeedwayoval.com

≠Waterford SpeedbowlLocation: Waterford, CT 3/8 mile paved www.speedbowl.com

DELAWARE≠Dover International SpeedwayLocation: Dover, DE 1 mile paved www.doverspeedway.com

FLORIDA≠5 Flags SpeedwayLocation: Pensacola, FL 1/2 mile paved www.5flagsspeedway.com

≠New Smyrna SpeedwayLocation: New Smyrna Beach, FL 1/2 mile paved www.newsmyrnaspeedway.org

IDAHO≠Magic Valley Speedway Location: Twin Falls, ID1/3 mile paved www.magicvalleyspeedway.com

≠Stateline SpeedwayLocation: Post Falls, ID 1/4 mile paved www.raceidaho.com

ILLINOIS≠Rockford SpeedwayLocation: Rockford, IL 1/4 mile paved www.rockfordspeedway.com

IOWA≠Adams County SpeedwayLocation: Corning, IA 1/2 mile dirt www.acspeedway.com

≠Iowa SpeedwayLocation: Newton, IA 7/8 mile paved www.iowaspeedway.com

LOUISIANA≠Revolution Park Racing and Entertainment ComplexLocation: Monroe, LA3/8 mile pavedwww.revolutionparkentertainment.com

MAINE≠Beech Ridge Motor SpeedwayLocation: Scarborough, ME 1/3 mile paved www.beechridge.com

MICHIGAN≠Kalamazoo SpeedwayLocation: Kalamazoo, MI 3/8 mile paved www.kalamazoospeedway.com

MINNESOTA≠Elko SpeedwayLocation: Elko, MN 3/8 mile paved www.elkospeedway.com

MISSOURI≠Lebanon I-44 SpeedwayLocation: Lebanon, MO 3/8 mile paved www.i44speedway.net

NEBRASKA≠I-80 SpeedwayLocation: Omaha, NE 4/10 mile dirt www.neracewaypark.com

≠Junction Motor SpeedwayLocation: McCool Junction, NE 3/8 mile dirt www.junctionmotorspeedway.com

NEVADA≠The Bullring at Las Vegas Motor SpeedwayLocation: Las Vegas, NV .375 mile paved www.lvms.com/bullring/

NEW HAMPSHIRE≠Lee USA SpeedwayLocation: Lee, NH 3/8 mile paved www.leeusaspeedway.com

≠Monadnock SpeedwayLocation: Winchester, NH 1/4 mile paved www.monadnockspeedway.com

≠New Hampshire Motor SpeedwayLocation: Loudon, NH 1.058 mile paved www.NHMS.com

NEW YORK≠Airborne SpeedwayLocation: Plattsburgh, NY 1/2 mile paved www.airbornespeedway.com

≠Chemung SpeedromeLocation: Chemung, NY 3/8 mile paved www.chemungspeedrome.net

≠Holland Motorsports ComplexLocation: Holland, NY 3/8 mile paved www.hollandspeedway.com

≠Watkins Glen InternationalLocation: Watkins Glen, NY 2.45 mile paved road course www.theglen.com

≠Riverhead RacewayLocation: Riverhead, NY 1/4 mile paved www.riverheadraceway.com

≠Spencer SpeedwayLocation: Williamson, NY 1/2 mile paved www.spencerspeedway.org

≠Utica-Rome SpeedwayLocation: Vernon, NY 1/2 mile dirt www.uticaromespeedway.com

NORTH CAROLINA≠Bowman Gray StadiumLocation: Winston-Salem, NC 1/4 mile paved www.bowmangrayracing.com

≠Caraway SpeedwayLocation: Asheboro, NC .455 mile paved www.carawayspeedway.com

≠Charlotte Motor SpeedwayLocation: Concord, NC 1/4 mile paved www.charlottemotorspeedway.com

≠East Carolina Motor Speedway3/8 mile pavedRobersonville, NCwww.ecmsracin.com

≠Hickory Motor SpeedwayLocation: Newton, NC .363 mile paved www.hickorymotorspeedway.com

≠Southern National Motorsports ParkLocation: Lucama, NC 4/10 mile paved www.snmpark.com

OHIO≠Columbus Motor SpeedwayLocation: Columbus, OH 1/3 mile paved www.columbusspeedway.com

≠Kil-Kare SpeedwayLocation: Xenia, OH 3/8 mile paved www.kilkare.com

≠Lake County SpeedwayLocation: Painesville, OH1/5 mile paved www.lakecountyspeedway.com

≠Limaland Motorsports ParkLocation: Lima, OH1/4 mile dirtwww.limaland.com

OKLAHOMA≠Salina Highbanks SpeedwayLocation: Salina, OK4/10 mile dirtwww.salinahighbanksspeedway.com

PENNSYLVANIA≠Grandview SpeedwayLocation: Bechtelsville, PA 1/3 mile dirt www.grandviewspeedway.com

≠Lake Erie SpeedwayLocation: Erie, PA3/8 mile paved www.lakeeriespeedway.com

≠Motordrome SpeedwayLocation: Smithton, PA 1/2 mile paved www.motordrome.com

SOUTH CAROLINA≠Anderson Motor SpeedwayLocation: Anderson, SC 3/8 mile paved www.andersonmotorspeedway.com

≠Greenville Pickens SpeedwayLocation: Greenville, SC 1/2 mile paved www.greenvillepickens.com

≠Myrtle Beach SpeedwayLocation: Myrtle Beach, SC 1/2 mile paved www.myrtlebeachspeedway.com

TENNESSEE≠Bristol Motor SpeedwayLocation: Bristol, TN .533 mile paved www.bristolmotorspeedway.com

≠Kingsport SpeedwayLocation: Kingsport, TN3/8 mile pavedwww.newkingsportspeedway.com

TEXAS≠Houston Motorsports ParkLocation: Houston, TX 3/8 mile paved www.houstonmotorsportspark.com

UTAH≠Miller Motorsports ParkLocation: Tooele, UT 4.5 mile paved road course www.millermotorsportspark.com

VERMONT≠Devil’s Bowl SpeedwayLocation: West Haven, VT 4/10 mile paved www.devilsbowlspeedwayvt.com

VIRGINIA≠Langley SpeedwayLocation: Hampton, VA 4/10 mile paved www.langley-speedway.com

≠Lonesome Pine RacewayLocation: Coeburn, VA 3/8 mile paved www.thepineraceway.com

≠Motor Mile SpeedwayLocation: Radford, VA .416 mile paved www.motormilespeedway.com

≠Richmond International RacewayLocation: Richmond, VA3/4 mile pavedwww.rir.com

≠South Boston SpeedwayLocation: South Boston, VA 4/10 mile paved www.southbostonspeedway.com

≠Virginia International RacewayLocation: Alton, VA 3.27 mile paved road course www.virnow.com

WASHINGTON≠Evergreen SpeedwayLocation: Monroe, WA 3/8 & 5/8 mile paved www.evergreenspeedway.com

WISCONSIN≠Cedar Lake SpeedwayLocation: New Richmond, WI 3/8 mile dirt www.cedarlakespeedway.com

≠LaCrosse Fairgrounds SpeedwayLocation: West Salem, WI .545 & 1/4 mile paved www.lacrossespeedway.com

CANADA≠Auto Clearing Motor SpeedwayLocation: Saskatoon, SK 1/3 mile paved www.autoclearingmotorspeedway.ca

≠Autodrome St. EustacheLocation: St. Eustache, QC 4/10 mile paved www.autodrome.ca

≠Barrie SpeedwayLocation: Barrie, ON 1/3 mile paved www.barriespeedway.com

≠Canadian Tire Motorsport ParkLocation: Bowmanville, ON 2.459 mile paved road course www.canadiantiremotorsportpark.com

≠Circuit de Trois-RivieresLocation: Trois-Rivieres, QC 1.53 mile temporary street course www.gp3r.com

≠Circuit ICARLocation: Mirabel, QC 3.8 mile paved road course www.circuiticar.com

≠Delaware SpeedwayLocation: Delaware, ON 1/2 mile paved www.delawarepeedway.com

≠Edmonton International RacewayLocation: Wetaskiwin, AB 1/4 mile paved www.edmontonraceway.com

≠Kawartha SpeedwayLocation: Fraserville, ON 3/8 mile paved www.kawarthaspeedway.com

≠Riverside International SpeedwayLocation: Antigonish, NS 1/3 mile paved www.riversidespeedway.ca

*Track list subject to change

TRACKS LEGEND: ≠ LOCAL ≠ REGIONAL ≠ LOCAL & REGIONAL

EVERYTHING ELSE IS JUST A GAME®















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nascar in your neighborhood 2014

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