Kislaya Prasad, PhD

• Artificial Intelligence

• Ubiquitous Sensors

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The new technologies add to the trove of digital data

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Expanding digital footprint

Data

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Creating business value from large and diverse data sets

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• Data Science and Business Analytics

• Data Scientists

Storage, manipulation, aggregation & visualization of digital data

Predictive analytics

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Asset & operations optimization

Predicting preferences

Predicting health events

Determining who will click on ads

Identifying “people you may know”

Detecting fraud

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Making effective use of sensor data

Integration of intelligence into business (products, processes and decisions)

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Devices that adapt to usage patterns and learn about user needs and preferences

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Usage data as source of business intelligence

New knowledge will inform business decisions

Efficiency

Knowledge of Customers

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Market Segmentation

Product Differentiation

Customization

New Products

Add-on Sales & Service

Data ownership

Data stewardship

Culture of evidence-based decision making

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kprasad@umd.edu

Thank You!