natalie nagele wildbit feeding the beast
TRANSCRIPT
![Page 1: Natalie Nagele Wildbit Feeding the Beast](https://reader036.vdocuments.net/reader036/viewer/2022062600/5a64840c7f8b9a6a568b4909/html5/thumbnails/1.jpg)
Natalie NageleCEO of Wildbit
@natalienagele
Keeping the Fun in Your Business Life
![Page 2: Natalie Nagele Wildbit Feeding the Beast](https://reader036.vdocuments.net/reader036/viewer/2022062600/5a64840c7f8b9a6a568b4909/html5/thumbnails/2.jpg)
16 100,000+ 27YEARS IN BUSINESS
COMPANIES LOVINGOUR PRODUCTS
FAMILY MEMBERSIN 5 COUNTRIES
![Page 3: Natalie Nagele Wildbit Feeding the Beast](https://reader036.vdocuments.net/reader036/viewer/2022062600/5a64840c7f8b9a6a568b4909/html5/thumbnails/3.jpg)
A development workflow you use, not manage
A fast & reliable transactional-only email platform for web applications
A complete workflow to write, review & deploy code.
Instantly build and ship code anywhere in one consistent process for your entire team.
In Beta!
![Page 4: Natalie Nagele Wildbit Feeding the Beast](https://reader036.vdocuments.net/reader036/viewer/2022062600/5a64840c7f8b9a6a568b4909/html5/thumbnails/4.jpg)
1. Happy
2. Profitable
3. Growing
4. Bootstrapped
5. Having a LOT of fun
We are:
![Page 5: Natalie Nagele Wildbit Feeding the Beast](https://reader036.vdocuments.net/reader036/viewer/2022062600/5a64840c7f8b9a6a568b4909/html5/thumbnails/5.jpg)
![Page 6: Natalie Nagele Wildbit Feeding the Beast](https://reader036.vdocuments.net/reader036/viewer/2022062600/5a64840c7f8b9a6a568b4909/html5/thumbnails/6.jpg)
2010 2011 2012 2013 2014
Beanstalk Growth
![Page 7: Natalie Nagele Wildbit Feeding the Beast](https://reader036.vdocuments.net/reader036/viewer/2022062600/5a64840c7f8b9a6a568b4909/html5/thumbnails/7.jpg)
2010 2011 2012 2013 2014
Beanstalk Growth
![Page 8: Natalie Nagele Wildbit Feeding the Beast](https://reader036.vdocuments.net/reader036/viewer/2022062600/5a64840c7f8b9a6a568b4909/html5/thumbnails/8.jpg)
Growth happened to us
![Page 9: Natalie Nagele Wildbit Feeding the Beast](https://reader036.vdocuments.net/reader036/viewer/2022062600/5a64840c7f8b9a6a568b4909/html5/thumbnails/9.jpg)
Don’t just copy what others do (duh!)
![Page 10: Natalie Nagele Wildbit Feeding the Beast](https://reader036.vdocuments.net/reader036/viewer/2022062600/5a64840c7f8b9a6a568b4909/html5/thumbnails/10.jpg)
We had no purpose except to grow
![Page 11: Natalie Nagele Wildbit Feeding the Beast](https://reader036.vdocuments.net/reader036/viewer/2022062600/5a64840c7f8b9a6a568b4909/html5/thumbnails/11.jpg)
![Page 13: Natalie Nagele Wildbit Feeding the Beast](https://reader036.vdocuments.net/reader036/viewer/2022062600/5a64840c7f8b9a6a568b4909/html5/thumbnails/13.jpg)
1 Why did you start your business?
![Page 14: Natalie Nagele Wildbit Feeding the Beast](https://reader036.vdocuments.net/reader036/viewer/2022062600/5a64840c7f8b9a6a568b4909/html5/thumbnails/14.jpg)
Photo by averie woodard via Unsplash
Why did we start Wildbit?• Financial security
• Control our future
• Prove we can do it
• Have fun!
![Page 15: Natalie Nagele Wildbit Feeding the Beast](https://reader036.vdocuments.net/reader036/viewer/2022062600/5a64840c7f8b9a6a568b4909/html5/thumbnails/15.jpg)
Photo by Igor Ovsyannykov via Unsplash
![Page 16: Natalie Nagele Wildbit Feeding the Beast](https://reader036.vdocuments.net/reader036/viewer/2022062600/5a64840c7f8b9a6a568b4909/html5/thumbnails/16.jpg)
Why are you running your business?
![Page 17: Natalie Nagele Wildbit Feeding the Beast](https://reader036.vdocuments.net/reader036/viewer/2022062600/5a64840c7f8b9a6a568b4909/html5/thumbnails/17.jpg)
The bigger you become, the farther away you drift from why you started in the first place.
![Page 18: Natalie Nagele Wildbit Feeding the Beast](https://reader036.vdocuments.net/reader036/viewer/2022062600/5a64840c7f8b9a6a568b4909/html5/thumbnails/18.jpg)
2 The Beast
![Page 19: Natalie Nagele Wildbit Feeding the Beast](https://reader036.vdocuments.net/reader036/viewer/2022062600/5a64840c7f8b9a6a568b4909/html5/thumbnails/19.jpg)
The Beast is the business itself
![Page 20: Natalie Nagele Wildbit Feeding the Beast](https://reader036.vdocuments.net/reader036/viewer/2022062600/5a64840c7f8b9a6a568b4909/html5/thumbnails/20.jpg)
Image credit:Google
![Page 21: Natalie Nagele Wildbit Feeding the Beast](https://reader036.vdocuments.net/reader036/viewer/2022062600/5a64840c7f8b9a6a568b4909/html5/thumbnails/21.jpg)
What do I need?What does the team need?
–You
What does the business need?–The Beast
![Page 22: Natalie Nagele Wildbit Feeding the Beast](https://reader036.vdocuments.net/reader036/viewer/2022062600/5a64840c7f8b9a6a568b4909/html5/thumbnails/22.jpg)
Photo by Evan Dennis on Unsplash
![Page 23: Natalie Nagele Wildbit Feeding the Beast](https://reader036.vdocuments.net/reader036/viewer/2022062600/5a64840c7f8b9a6a568b4909/html5/thumbnails/23.jpg)
But, the business isn’t real
![Page 24: Natalie Nagele Wildbit Feeding the Beast](https://reader036.vdocuments.net/reader036/viewer/2022062600/5a64840c7f8b9a6a568b4909/html5/thumbnails/24.jpg)
What is real?• You
• Your team
• Your customer
• Your community
![Page 25: Natalie Nagele Wildbit Feeding the Beast](https://reader036.vdocuments.net/reader036/viewer/2022062600/5a64840c7f8b9a6a568b4909/html5/thumbnails/25.jpg)
What is real?• You
• Your team
• Your customer
• Your community
![Page 26: Natalie Nagele Wildbit Feeding the Beast](https://reader036.vdocuments.net/reader036/viewer/2022062600/5a64840c7f8b9a6a568b4909/html5/thumbnails/26.jpg)
![Page 27: Natalie Nagele Wildbit Feeding the Beast](https://reader036.vdocuments.net/reader036/viewer/2022062600/5a64840c7f8b9a6a568b4909/html5/thumbnails/27.jpg)
Photo by rawpixel.com on Unsplash
What’s real? The people
![Page 28: Natalie Nagele Wildbit Feeding the Beast](https://reader036.vdocuments.net/reader036/viewer/2022062600/5a64840c7f8b9a6a568b4909/html5/thumbnails/28.jpg)
3 Your Team
![Page 29: Natalie Nagele Wildbit Feeding the Beast](https://reader036.vdocuments.net/reader036/viewer/2022062600/5a64840c7f8b9a6a568b4909/html5/thumbnails/29.jpg)
Happy team = $$$$
![Page 30: Natalie Nagele Wildbit Feeding the Beast](https://reader036.vdocuments.net/reader036/viewer/2022062600/5a64840c7f8b9a6a568b4909/html5/thumbnails/30.jpg)
![Page 31: Natalie Nagele Wildbit Feeding the Beast](https://reader036.vdocuments.net/reader036/viewer/2022062600/5a64840c7f8b9a6a568b4909/html5/thumbnails/31.jpg)
Focus on your team first. Then they can focus on your customer .
![Page 32: Natalie Nagele Wildbit Feeding the Beast](https://reader036.vdocuments.net/reader036/viewer/2022062600/5a64840c7f8b9a6a568b4909/html5/thumbnails/32.jpg)
We exist for our team
![Page 33: Natalie Nagele Wildbit Feeding the Beast](https://reader036.vdocuments.net/reader036/viewer/2022062600/5a64840c7f8b9a6a568b4909/html5/thumbnails/33.jpg)
Team is committed to each other , not a product
![Page 34: Natalie Nagele Wildbit Feeding the Beast](https://reader036.vdocuments.net/reader036/viewer/2022062600/5a64840c7f8b9a6a568b4909/html5/thumbnails/34.jpg)
3.1 Team - Intentional Culture
![Page 35: Natalie Nagele Wildbit Feeding the Beast](https://reader036.vdocuments.net/reader036/viewer/2022062600/5a64840c7f8b9a6a568b4909/html5/thumbnails/35.jpg)
Cyprus Retreat2007
![Page 36: Natalie Nagele Wildbit Feeding the Beast](https://reader036.vdocuments.net/reader036/viewer/2022062600/5a64840c7f8b9a6a568b4909/html5/thumbnails/36.jpg)
Culture sometimes happens to you
![Page 37: Natalie Nagele Wildbit Feeding the Beast](https://reader036.vdocuments.net/reader036/viewer/2022062600/5a64840c7f8b9a6a568b4909/html5/thumbnails/37.jpg)
Does your culture leave others behind?
![Page 39: Natalie Nagele Wildbit Feeding the Beast](https://reader036.vdocuments.net/reader036/viewer/2022062600/5a64840c7f8b9a6a568b4909/html5/thumbnails/39.jpg)
![Page 40: Natalie Nagele Wildbit Feeding the Beast](https://reader036.vdocuments.net/reader036/viewer/2022062600/5a64840c7f8b9a6a568b4909/html5/thumbnails/40.jpg)
![Page 41: Natalie Nagele Wildbit Feeding the Beast](https://reader036.vdocuments.net/reader036/viewer/2022062600/5a64840c7f8b9a6a568b4909/html5/thumbnails/41.jpg)
–Wikipedia
Organizational culture encompasses values and behaviors that contribute to the unique social and
psychological environment of an organization.
“”
![Page 44: Natalie Nagele Wildbit Feeding the Beast](https://reader036.vdocuments.net/reader036/viewer/2022062600/5a64840c7f8b9a6a568b4909/html5/thumbnails/44.jpg)
Photograph by glassdoor.uk
![Page 46: Natalie Nagele Wildbit Feeding the Beast](https://reader036.vdocuments.net/reader036/viewer/2022062600/5a64840c7f8b9a6a568b4909/html5/thumbnails/46.jpg)
You need to make sure you have healthy values if you want to build a company
focused on the people that build it.
![Page 47: Natalie Nagele Wildbit Feeding the Beast](https://reader036.vdocuments.net/reader036/viewer/2022062600/5a64840c7f8b9a6a568b4909/html5/thumbnails/47.jpg)
Why do people have a job?1. Success or purpose in their professional life
2. Enable a life outside of work (we work for our hobbies)
![Page 48: Natalie Nagele Wildbit Feeding the Beast](https://reader036.vdocuments.net/reader036/viewer/2022062600/5a64840c7f8b9a6a568b4909/html5/thumbnails/48.jpg)
Work to live vs. live to work
![Page 49: Natalie Nagele Wildbit Feeding the Beast](https://reader036.vdocuments.net/reader036/viewer/2022062600/5a64840c7f8b9a6a568b4909/html5/thumbnails/49.jpg)
Tie your values to those simple principles.
![Page 50: Natalie Nagele Wildbit Feeding the Beast](https://reader036.vdocuments.net/reader036/viewer/2022062600/5a64840c7f8b9a6a568b4909/html5/thumbnails/50.jpg)
Wildbit is product agnostic. We exist to support our team.
As individuals, we are self motivated and constantly improving our craft.
As a team, we support each other to do the work of our lives.
We expect great things from ourselves. You should expect the same from everyone else.
We are driven by one metric: our customer’s success.
Be respectful, natural and transparent in communication.
Most things are not urgent. Be patient, stay calm, go home.
The best work happens in peace and quiet (or when you are not around a computer).
Be practical. The best decisions consider time, resources and mutual acceptance.
Don’t be an asshole.
1
2
3
4
5
6
7
8
9
10
![Page 51: Natalie Nagele Wildbit Feeding the Beast](https://reader036.vdocuments.net/reader036/viewer/2022062600/5a64840c7f8b9a6a568b4909/html5/thumbnails/51.jpg)
Wildbit is product agnostic. We exist for our team.
1
![Page 52: Natalie Nagele Wildbit Feeding the Beast](https://reader036.vdocuments.net/reader036/viewer/2022062600/5a64840c7f8b9a6a568b4909/html5/thumbnails/52.jpg)
Don’t be an asshole10
![Page 53: Natalie Nagele Wildbit Feeding the Beast](https://reader036.vdocuments.net/reader036/viewer/2022062600/5a64840c7f8b9a6a568b4909/html5/thumbnails/53.jpg)
Policies back up values
![Page 54: Natalie Nagele Wildbit Feeding the Beast](https://reader036.vdocuments.net/reader036/viewer/2022062600/5a64840c7f8b9a6a568b4909/html5/thumbnails/54.jpg)
1. Flexible working hours
2. Profit sharing
3. Competitive salaries
4. Private offices
5. Best benefits we can afford
Policies like:
![Page 55: Natalie Nagele Wildbit Feeding the Beast](https://reader036.vdocuments.net/reader036/viewer/2022062600/5a64840c7f8b9a6a568b4909/html5/thumbnails/55.jpg)
What work fulfills the team?
![Page 56: Natalie Nagele Wildbit Feeding the Beast](https://reader036.vdocuments.net/reader036/viewer/2022062600/5a64840c7f8b9a6a568b4909/html5/thumbnails/56.jpg)
If we built Beanstalk today , what would it look like?
![Page 57: Natalie Nagele Wildbit Feeding the Beast](https://reader036.vdocuments.net/reader036/viewer/2022062600/5a64840c7f8b9a6a568b4909/html5/thumbnails/57.jpg)
![Page 58: Natalie Nagele Wildbit Feeding the Beast](https://reader036.vdocuments.net/reader036/viewer/2022062600/5a64840c7f8b9a6a568b4909/html5/thumbnails/58.jpg)
4 The founders
![Page 59: Natalie Nagele Wildbit Feeding the Beast](https://reader036.vdocuments.net/reader036/viewer/2022062600/5a64840c7f8b9a6a568b4909/html5/thumbnails/59.jpg)
Lifestyle Business
![Page 60: Natalie Nagele Wildbit Feeding the Beast](https://reader036.vdocuments.net/reader036/viewer/2022062600/5a64840c7f8b9a6a568b4909/html5/thumbnails/60.jpg)
Lifestyle Business
Unicorn
![Page 61: Natalie Nagele Wildbit Feeding the Beast](https://reader036.vdocuments.net/reader036/viewer/2022062600/5a64840c7f8b9a6a568b4909/html5/thumbnails/61.jpg)
Lifestyle Business
Unicorn
Regular Business
![Page 62: Natalie Nagele Wildbit Feeding the Beast](https://reader036.vdocuments.net/reader036/viewer/2022062600/5a64840c7f8b9a6a568b4909/html5/thumbnails/62.jpg)
Businesses are not built for martyrdom
![Page 63: Natalie Nagele Wildbit Feeding the Beast](https://reader036.vdocuments.net/reader036/viewer/2022062600/5a64840c7f8b9a6a568b4909/html5/thumbnails/63.jpg)
Growing to sell
![Page 64: Natalie Nagele Wildbit Feeding the Beast](https://reader036.vdocuments.net/reader036/viewer/2022062600/5a64840c7f8b9a6a568b4909/html5/thumbnails/64.jpg)
Photo by Alice Pasqual via Unsplash
![Page 65: Natalie Nagele Wildbit Feeding the Beast](https://reader036.vdocuments.net/reader036/viewer/2022062600/5a64840c7f8b9a6a568b4909/html5/thumbnails/65.jpg)
Growing to keep
![Page 66: Natalie Nagele Wildbit Feeding the Beast](https://reader036.vdocuments.net/reader036/viewer/2022062600/5a64840c7f8b9a6a568b4909/html5/thumbnails/66.jpg)
![Page 67: Natalie Nagele Wildbit Feeding the Beast](https://reader036.vdocuments.net/reader036/viewer/2022062600/5a64840c7f8b9a6a568b4909/html5/thumbnails/67.jpg)
Take care of yourself so you have incentive to keep going
![Page 68: Natalie Nagele Wildbit Feeding the Beast](https://reader036.vdocuments.net/reader036/viewer/2022062600/5a64840c7f8b9a6a568b4909/html5/thumbnails/68.jpg)
5 Grow! Grow! Grow!
![Page 69: Natalie Nagele Wildbit Feeding the Beast](https://reader036.vdocuments.net/reader036/viewer/2022062600/5a64840c7f8b9a6a568b4909/html5/thumbnails/69.jpg)
Grow with intention
![Page 70: Natalie Nagele Wildbit Feeding the Beast](https://reader036.vdocuments.net/reader036/viewer/2022062600/5a64840c7f8b9a6a568b4909/html5/thumbnails/70.jpg)
It’s ok to exit, too
![Page 71: Natalie Nagele Wildbit Feeding the Beast](https://reader036.vdocuments.net/reader036/viewer/2022062600/5a64840c7f8b9a6a568b4909/html5/thumbnails/71.jpg)
Photo by Andrew Neel via Unsplash
![Page 72: Natalie Nagele Wildbit Feeding the Beast](https://reader036.vdocuments.net/reader036/viewer/2022062600/5a64840c7f8b9a6a568b4909/html5/thumbnails/72.jpg)
![Page 73: Natalie Nagele Wildbit Feeding the Beast](https://reader036.vdocuments.net/reader036/viewer/2022062600/5a64840c7f8b9a6a568b4909/html5/thumbnails/73.jpg)
2010 2011 2012 2013 2014 2015 2016 2017
Postmark Growth
![Page 74: Natalie Nagele Wildbit Feeding the Beast](https://reader036.vdocuments.net/reader036/viewer/2022062600/5a64840c7f8b9a6a568b4909/html5/thumbnails/74.jpg)
![Page 75: Natalie Nagele Wildbit Feeding the Beast](https://reader036.vdocuments.net/reader036/viewer/2022062600/5a64840c7f8b9a6a568b4909/html5/thumbnails/75.jpg)
![Page 76: Natalie Nagele Wildbit Feeding the Beast](https://reader036.vdocuments.net/reader036/viewer/2022062600/5a64840c7f8b9a6a568b4909/html5/thumbnails/76.jpg)
–Seth Godin
Don’t grow unless it brings you joy.“ ”
![Page 77: Natalie Nagele Wildbit Feeding the Beast](https://reader036.vdocuments.net/reader036/viewer/2022062600/5a64840c7f8b9a6a568b4909/html5/thumbnails/77.jpg)
You can do it.6
![Page 78: Natalie Nagele Wildbit Feeding the Beast](https://reader036.vdocuments.net/reader036/viewer/2022062600/5a64840c7f8b9a6a568b4909/html5/thumbnails/78.jpg)
Consciously and explicitly make choices for yourself and your team.
![Page 79: Natalie Nagele Wildbit Feeding the Beast](https://reader036.vdocuments.net/reader036/viewer/2022062600/5a64840c7f8b9a6a568b4909/html5/thumbnails/79.jpg)
Quit serving the business and serve the people
![Page 80: Natalie Nagele Wildbit Feeding the Beast](https://reader036.vdocuments.net/reader036/viewer/2022062600/5a64840c7f8b9a6a568b4909/html5/thumbnails/80.jpg)
![Page 81: Natalie Nagele Wildbit Feeding the Beast](https://reader036.vdocuments.net/reader036/viewer/2022062600/5a64840c7f8b9a6a568b4909/html5/thumbnails/81.jpg)
The business serves you
![Page 82: Natalie Nagele Wildbit Feeding the Beast](https://reader036.vdocuments.net/reader036/viewer/2022062600/5a64840c7f8b9a6a568b4909/html5/thumbnails/82.jpg)
Natalie NageleCEO of Wildbit
@natalienagele
wildbit.com