national museet concept development – connecting museum shop & exhibitions
TRANSCRIPT
National Museet
Concept development –
connecting Museum
shop & Exhibitions
Optimizing sales by connecting the museum shop
and the exhibition
Intro:
Focus Area:
Awareness of products related to exhibition will increase sales
Needs:
Service Quality: An assessment of how well a delivered service is to
the client’s expectations
Needs:
• What is Service Quality?• Client Needs • Gap Model
Needs:
Gap Model
Needs:
• Difficult to find items related to exhibition
• No items related to the pop-up exhibitions
Approach:
Make it easier for guests to find related items
Approach:
QR Scans
Approach:
Provide more information to get guests interested - Website
Approach:
Website
Approach:
Poster
Benefits:
Increase in sales
Benefits:
Benefits:
Appeals to the main types of guests
Costs:
Implementing QR scans
Costs:
Setting up a website
Considerations:
What about people who don’t use smartphones?
Competing Approaches:
Online shopping
Competing Approaches:
Are the visitors needs fullfilled?