national positions strategic seo
DESCRIPTION
This power point demonstrates how National Positions can partner with your company to get an increase in your company's internet revenues.TRANSCRIPT
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One of the fastest growing Internet Ad Agencies in America
Over 300 people worldwide
Offices in Los Angeles, India, Australia and South Africa
Top ranked SEO Company on Google
Who We Are:
Tammy WingerSearch Engine [email protected]
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Keyword SelectionKeywords are phrases that you want your site to be found underKeyword selection is a balancing act: – popularity - number of people searching for a particular term – targeted traffic – those interested in your line of Printing and
Envelops
Keywords are typically phrases 2 – 5 words longFinding keyword Phrases– Words people will use to find your products– Problems that prospective customers will want to solve– Keyword tags on competitor website– Page copy on competitor sites etc.
Tammy WingerSearch Engine [email protected]
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Onsite ChangesURL MaskingPage Titles– Extremely important factor
Meta Tags– meta name="keywords" content="search engine optimization, SEO, Internet
Marketing, Search engine positioning, search engine marketing, Search engine ranking, Web Marketing, SEO company, Strategic Internet marketing, Search engine marketing company, Website promotion, Online Marketing, service company, LA">
Internal Linking– Use descriptive internal links
Site map creationXML Sitemap submission
Tammy WingerSearch Engine [email protected]
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Content Generation
500 – 800 word articles specially written for each and every keyword used for your Printing and Envelops
Articles written especially for the search engines
Tammy WingerSearch Engine [email protected]
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Linking Strategy3 – way linkingDirectoriesAverage 100 links per month per technician
Tammy WingerSearch Engine [email protected]
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MonitoringGoogle Analytics
Monitor changes
Ranking Report sent every two weeks to
Adjust campaign as needed
Sales Booster (real time statistics)
optional
Tammy WingerSearch Engine [email protected]
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Value Proposition
No long term commitment
Unique content for each keyword
At least 100 – 300 inbound links per month
Best customer service in the industry
A company with a proven track record
A ranking with Better Business Bureau
Tammy WingerSearch Engine [email protected]
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Tammy WingerSearch Engine [email protected]
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Comparing PPC to SEO
Pay Per Click– Pay for inclusion– Results included under
sponsored links– Immediate boost of
targeted traffic– Short term strategy– Thinner margins
Natural SEO– Free once you rank
– Results included in the main search results
– Depending on the popularity of the term it can take a long time to rank
– Long term strategy
– Greater margins
– Ranking Reports Every two weeks
Tammy WingerSearch Engine [email protected]
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Web 2.0Blogging
Press release writing and submissions (1 release per month)
Articles submissions (up to 300 sites per month)
Video submission and promotion
Bookmarking site submission
Social bookmarking site profile submissions – 5 per month
Tammy WingerSearch Engine [email protected]
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Aggressive Project Plan
Keywords finalized in first 48 hours
Linking begins immediately
Baseline report run right after keywords are finalized in 48 hours
Onsite programming 7 days after keywords finalized
Content assign to writers
Reporting every 2 weeks
Tammy WingerSearch Engine [email protected]