seo report january 2014 - template.net · 2016-03-14 · this section presents the ranking...
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SEO Report January 2014
Scope of the report: - Current status of Search engine visibility vs. Search traffic- Keyword activity summary- SEO efforts analysis on the targeted markets- Landing pages progress- New keyword opportunities Each section contains the technical and content findings following the progress evaluation in January 2014, as well asthe goals for the next reporting period. We plan to continue our SEO efforts for Google Mobile and focus on optimizingthe landing pages for this market.
Contact us at [email protected]
Date range: Last 30 days
Current status of Search engine visibility vs. Search traffic
This section presents the evolution of your website's traffic during the last 30 days.
We noticed an overall traffic growth of 5% which was determined by our latest optimization efforts to increase the visibility in the searchengine. We expect this growth to be reflected also in the revenue from the next reporting period.
Our next step is to continue with the optimization and focus on minimizing the funnels drop-offs.
Contact us at [email protected]
Page 2 of 16
SEO Report
www.allrecipes.com
Date range: Last 30 days
VISITS
36,896
5%
36,896VISITS
REVENUE
55,958
52%
55,958REVENUE
TRANSACTIONS
285
30%
285TRANSACTIONS
0 1 2
24%
0.77%CONV. RATE
Organic Paid Search Referral Direct Social Email Campaigns Display
2% 3% 1%
Contact us at [email protected]
Page 3 of 16
Date range: Last 30 days
6-Jan 9-Jan 12-Jan 15-Jan 18-Jan 21-Jan 24-Jan 27-Jan 30-Jan 2-Feb 5-Feb 0
5 0 0
1000
1500
2000
2500
3000
3500
4000
4500
5000
Organic Paid Search Referral Direct Social Email Campaigns Display
Visibility Score All
Contact us at [email protected]
Page 4 of 16
Date range: Last 30 days
Keyword activity summary
This section presents the overall keyword ranking progress during the last 30 days.
For the next month, we plan to continue our optimization efforts and focus on the keywords for which we are not currently in Top 10.
The number of keywords for which we rank higher this month grew by 3%. Following our analysis, we noticed that this ascending evolution brought your website from Top 10 to Top 5 for 7 keywords.
Contact us at [email protected]
Page 5 of 16
SEO Report
www.allrecipes.com
Date range: Last 30 days
SERPs
326
First Page 160 Not first page 166
163 Keywords over 2 Search Engines
1%
3MOVED UP
2%
5MOVED DOWN
0%
0NEW RANKINGS
0%
0NO LONGER
RANKING
Top 1
1 2 6
Top 3
1 5 7
Top 5
1 6 0
Top 10
1 6 0
Top 20
1 6 1
3%3%
Contact us at [email protected]
Page 6 of 16
Date range: Last 30 days
Keywords over position range
07 Jan, 2014
08 Jan, 2014
09 Jan, 2014
11 Jan, 2014
12 Jan, 2014
13 Jan, 2014
14 Jan, 2014
15 Jan, 2014
16 Jan, 2014
17 Jan, 2014
21 Jan, 2014
22 Jan, 2014
23 Jan, 2014
24 Jan, 2014
25 Jan, 2014
28 Jan, 2014
29 Jan, 2014
30 Jan, 2014
31 Jan, 2014
01 Feb, 2014
04 Feb, 2014
0
2 0
4 0
6 0
8 0
100
120
140
160
1-5 6-10 11+
Contact us at [email protected]
Page 7 of 16
Date range: Last 30 days
Branded vs Unbranded rankings by position
1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 1 3 1 4 1 5 1 6 1 7 1 8 1 9 2 0 2 1 2 2 2 3 2 4 2 5 2 6 2 7 2 8 2 9 3 0 3 1 +
0
1 0
2 0
3 0
4 0
5 0
6 0
7 0
8 0
9 0
100
110
120
130
Unbranded Branded
Contact us at [email protected]
Page 8 of 16
SEO efforts analysis on the targeted markets
This section presents the ranking positions that moved up in the search engines, from the previous reporting period.
Positions are displayed in comparison mode for Google and Google Mobile. During the last 30 days, we noticed a faster growth in rankings onthe mobile market, which is a result of our local optimization efforts.
For the next reporting period, we plan to continue monitoring closely the mobile market, which was recently added to our campaign, andprepare an on-page optimization plan.
Compared to: 25 Dec, 2013
30 Jan, 2014
Contact us at [email protected]
Page 9 of 16
SEO Report
www.allrecipes.com
Compared to: 25 Dec, 2013
National Targeted Keywords
Keyword Filter: (Moved Up) Google Mobile Google Mobile
chicken breast recipes 1 1
1 1
ground beef recipes 1 1
stuffed shells 1 1
salmon recipes 1 1
crepes 1 1
red velvet cake recipe 1 2
chicken salad recipe 1 1
chicken pot pie 1 1
banana bread recipe 2 1
beef stew 2 3
healthy recipes 3 1
Local Targeted Keywords
Keyword Filter: (Moved Up) Google Mobile Google Mobile
shrimp recipes 1 1
peach cobbler 2 2
banana bread 2 1
carrot cake 2 3
2 3
2 1
4 1
4 1
8 5
2 1
2 1
www.allrecipes.com cuisinart.com
30 Jan, 2014
www.allrecipes.com cuisinart.com
Contact us at [email protected]
Page 10 of 16
Compared to: 25 Dec, 2013
Recipes
Keyword Filter: (Moved Up) Google Mobile Google Mobile
shrimp recipes 1 1
chicken breast recipes 1 1
ground beef recipes 1 1
salmon recipes 1 1
30 Jan, 2014
www.allrecipes.com cuisinart.com
1 1
Contact us at [email protected]
Page 11 of 16
Compared to: 25 Dec, 2013
Landing pages progress
This section shows a 30 day evolution of the home page, and of the landing pages we have created at the beginning of our campaign, thatcurrently rank on the first page of the search engines targeted.
For the Google market, we plan to continue the on-page optimization strategy, while for the Google Mobile market we would like to start
30 Jan, 2014
Contact us at [email protected]
Page 12 of 16
improving the responsive design on the recently created landing pages.
SEO Report
www.allrecipes.com
Compared to: 25 Dec, 2013
broccoli recipes Google
Website Filter: (Top 10) Position Page Type
http://allrecipes.com/recipes/side-dish/vegetables/broccoli/ 1 1
mashed potatoes Google
Website Filter: (Top 10) Position Page Type
http://allrecipes.com/recipe/basic-mashed-potatoes/ 5 1
roasted pumpkin seeds Google
Website Filter: (Top 10) Position Page Type
http://allrecipes.com/recipe/roasted-pumpkin-seeds/ 3 1
spaghetti recipe Google
Website Filter: (Top 10) Position Page Type
http://allrecipes.com/recipes/pasta/spaghetti/ 1
green bean casserole Google
Website Filter: (Top 10) Position Page Type
http://allrecipes.com/recipe/grandmas-green-bean-casserole/ 1
breakfast casserole Google
Website Filter: (Top 10) Position Page Type
http://allrecipes.com/recipes/breakfast-and-brunch/breakfast-casserole/ 1 1
4 1
4 1
Contact us at [email protected]
Page 13 of 16
30 Jan, 2014
Compared to: 25 Dec, 2013
chocolate chip cookies Google
Website Filter: (Top 10) Position Page Type
http://allrecipes.com/recipe/best-chocolate-chip-cookies/ 2 1
spaghetti squash Google
Website Filter: (Top 10) Position Page Type
http://allrecipes.com/recipe/spaghetti-squash-i/ 2 1
peach cobbler Google
Website Filter: (Top 10) Position Page Type
http://allrecipes.com/recipe/fresh-southern-peach-cobbler/ 2 2 1
guacamole recipe Google
Website Filter: (Top 10) Position Page Type
http://allrecipes.com/recipe/guacamole/ 3 2 1
shrimp recipes Google
Website Filter: (Top 10) Position Page Type
http://allrecipes.com/recipes/seafood/shellfish/shrimp/ 1 1 1
cupcake recipes Google
Website Filter: (Top 10) Position Page Type
http://allrecipes.com/recipes/desserts/cakes/cupcakes/ 1 1
30 Jan, 2014
Contact us at [email protected]
Page 14 of 16
Compared to: 25 Dec, 2013
New keyword opportunities
This section presents the new keywords for which we would like to create new landing pages during the next reporting period. Thecommercial value of each keyword is reflected in the Average monthly searches and the Cost per click columns.
30 Jan, 2014
We estimate a number of 3 landing pages to be ready within the next 30 days.
Contact us at [email protected]
Page 15 of 16
SEO Report
www.allrecipes.com
30 Jan, 2014
Compared to: 25 Dec, 2013
www.allrecipes.com Google
Keywords Filter: (Not Ranked) Position Competition Searches CPC
how to cook salmon Low 33,100 $1.18
crab cake recipe
crepes
Low 65,000 $0.72
Low 60,500 $1.21
Medium 33,100 $0.72
Low 60,500 $1.72
Contact us at [email protected]
Page 16 of 16
pancake recipes
blueberry muffins