national rate book 2011

8/8/2019 National Rate Book 2011

1/5

ADVERTISING RATES 2010-2011

, , , ,, , ,

Catering to your advertising needs

with results that Deliver!

An Independent Publication

(650) 721-5803

Made Fresh Daily.


2/5

photo by schlaus via Flickr

CONTACT THE STANFORD DAILY

The Stanford Daily is an independent student newspaper owned andpublished by The Stanford Daily Publishing Corporation. It has beena fixture on the Stanford campus since the University was founded in1892, and a nonprofit organization since 1973. In 118 years, TheStanford Daily has grown to its current status as one of the finestcollege newspapers in the country.

LORRY I.LOKEY STANFORD DAILY BUILDING456PANAMAMALL,STANFORD,CA94309(T)(650)723-2555 | (F)(650)725-1329

Claire Slattery - Vice-President of [email protected] | 650 721 5803

Rick Torgerson - National Ad [email protected] | 209 293 7482

Mary Liz McCurdy - Chief Operating [email protected] | 650 721 5801

Ellie Titus - Editor in [email protected] | 650 721 2105

Advertising in The Stanford Daily is a uniqueexperience...its fun and it works!

Jim Collins, Assistant Director, Morrison Institute

Kim Ryberg, Manager, Scotts Seafood

I was surprised at how many coupons we got fromThe Daily. I really liked the adit looked great!

#1 Stanford Campus PaperCirculation

145 issues per year

8,000 papers delivered daily (5,000 On-

Campus, 3,000 Off-Campus) Over 1,000 distribution locations in Atherton,

Menlo Park, Portola Valley, Los Altos, Redwood

City, Palo Alto, Mountain View, Stanford Area

Readership

18,000 person readership (*Based on our 2009

Survey Results)

89% student readership

70% of students report noticing ads

10+% increase in annual client base

11% increase in 08-09

18% increase in 09-10

Benefits

Unparalleled Stanford Access

Campus-wide Exposure

Outperforming your Competitor

Reach Eager-to-Spend Students


3/5

Advertising. Simplified.RUNNING AN AD IN THE STANFORD DAILY

Were sure youve seen rate books before that seemconvoluted and confusing. Our goal is to make this processas simple as possible. Heres how it works: you purchase

ads in the Stanford Daily in special units called column-inches. (Actual size in right hand corner)

STEP 1 - SIZE YOUR AD

Most of the time youll want to order in quantities muchlarger than one column inch - like a 1/8, 1/4, 1/2 or a Full-page ad. Below are descriptions of our most popular adsizes:

Full page ads (105 col in) areperfect for big sales, huge eventsor grand openings - any timeyou want a large audience

reading your ad. Quarter-page & Half-page

ads (31.5 & 52.5 col in) provide abig impact for less coin. Theygrab lots of attention, but costless than the full, and theyrevery popular with our clients.

1/8-page ads (15 col in) aregreat for reminding customersabout your products andservices.

Of course, you are free to order in any combination of sizes

and our friendly sales representatives can help you makethat decision.

The key to any advertising campaign is consistency.Research indicates that people need to see a message atleast 3 separate times before they are ready to act on it.

STEP 2 - SELECT CUSTOM OPTIONS

If youre looking to really strengthen your business d uringthis downturn, then consider these special options.

Preferred Placement - Where your ad goes makes a bigdifference. We can only provide a few of our clients specialplacement on the 3rd page of each paper, which is coveted

because it is seen by everyone who opens the paper.

Color - Advertising experts say that printing in color candramatically increase both exposure and response rate foryour ad. You dont watch TV in black and white do you?

Design - We know how it isyoure so busy getting realwork done that you dont have time to put your ad together.Thats where our professional design team comes in. Justgive us your ideas and well do the rest.

Ad Copy- Words matter. Getting your message across toyour audience is hard work, but we understand our readersbetter than anyone. Trust us to say i t so your customers aremoved to buy.

Inserts - If you really want to grab peoples attention, thenyoull want to use an inserted advertisementits sure-fireway of getting the word out.

STEP 3 - PICK YOUR RUN DATES

Not all newspaper issues are made the same and the timingof your ad is crucial. We have special issues throughout theyear and every Friday, our Intermission issue covers arts,culture and entertainment. See our publication calendar tolearn more.

Make sure you place your orders by 3PM at least 3business days in advance of when you want them run(Run on Wed --> Order by 3pm on Friday)

STEP 4 - CALL IN YOUR ORDER

When you are ready to order, just call our office at

(650) 721-5803 and Claire, our VP of Sales, or one ofour friendly Ad Executives will walk you through the rest.Its that simple.

Just as you take care of your loyal customers, we take careof ours. Order more than 200 column inches and get adiscount - see the pricing chart.

Well send you an email with an invoice and a copy of the newspaperpage that details your ads placement - both in PDF format. Were alsohappy to send you a physical tearsheet for a $25 service fee.

We prefer Acrobat(PDF), but QuarkXPress, Adobe Illustrator, AdobePhotoshop (Mac) are also accepted. Files should be submitted via e-mail as an attachment.

NATIONAL PRINT AD RATES

$18.75/col in

Rates are subject to change.

COLOR

ONE Additional Color

$125.00

TWO Additional Colors

$250.00FULL Color (separations

provided by advertiser)

$500.00

Ads with colors in additionto black require extracharge.

INSERTS

$100.00 (1-4 p)

$110.00 (5-8 p)

$120.00 (9-12 p)

$130.00 (13-16 p)

$145.00 (17+ p)

Insert pricing varies bynumber of pages. Price is perthousand inserts, maximumsize 10 x 12. Minimum7,000 order.

BULK RATES

200999 Column in

$18.00

10001999 Column in

$17.00

20002999 Column in

$16.00

All rates include taxes andare valid through June 18,2011. Late fees & specialissue surcharges may apply

AD DESIGN /COPYWRITING

$100 - Ad Design

$50 - Copywriting

Call us for ad solutionscustom-tailored foryour business!

Preferred Placement - 5% of total ad price

1 column length

1 inch


4/5

Intermission

Every Friday, our pulloutentertainment section

features reviews of food,films, music, books and theperforming arts.

This year, look for a biggerand bolder Intermissionsection, featuring morelocal and on campuscontent and review, as wellas highlights of upcomingevents around the Bay Area.

SPECIAL ISSUES

Special issues get extra attention by the community, asthey are particularly timely and relevant. They are agreat place to invest ad d ollars because lots of peoplewill be reading them.

Sept 14 - Orientation Issue (OT)

The Orientation Issue is great especially to reach themany NEW students, parents and other visitors whowill be in the area for this issue.

Sept 20 - Fall Quarter Course Guide (CG)

The Fall Quarter Course Guide is jam-packed withacademic courses, promotions and news for the wholestudent body and campus community.

Oct 5 - Fall Career Fair (CF)Hundreds of companies come on campus to hire someof the nations top students. Dont miss out on it!

WEEKLY ISSUES Oct 22 - Homecoming Weekend (HC)

Alums and their families will be on hand for ReunionHomecoming weekend. Let them know whats new in andaround Palo Alto by advertising with The Daily.

Oct 29 - Halloween Issue (HW)

Be part of this fun holiday issue that highlights all the funkyfall festivities that take place on Halloween at Stanford.

Nov 19 - The Big Game Issue (BG)

The Big Game Issue will be published before the 113th BigGame. Thousands of fans will want to know where tocelebrate the Cardinal victory.

Dec 1 - End of Fall Quarter Issue (EQ)

This is our last issue before Winter Break. Students will belooking for holiday gift and travel ideas.

Jan 3 - Winter Quarter Course Guide (FQ)

The winter quarter course guide is prime real estate foradvertisers seeking an informative issue.

Jan 18 - Martin Luther King Jr. Memorial Issue(MI)

Feb 14 - Valentines Day Issue (VD)

Throughout this week, students and staff will bebrainstorming to find the perfect gift or plan the perfectdate. Take away the guesswork by advertising your businessin The Daily.

Feb 25 - Parents Weekend Issue (PW)

A weekend where thousands of parents and students visitthe Stanford campus and the surrounding community.

Mar 2 - Spring Break Issue (EQ)

This is a great issue before Spring Break. Students who willstay on campus for Spring Break will be interested invisiting nearby tourist areas for quick getaways.

Mar 28 - Spring Quarter Course Guide (CG)

The Spring Quarter Course Guide is jam-packed withacademic courses, promotions and news for the wholestudent body and campus community.

April 13, 14 - Career Fair Issue (CF)

Attention Job Recruiters; dont miss out the biggest careerfocused issue- featuring editorial career pieces, job seekingadvice and promotions.

April 29 - Pre-Commencement Issue (PC)

The Pre-Commencement Issue features The Dailys year inreview. We send a copy of this paper to all parents ofgraduating seniors.

May 20 - Sports Issue (SP)A great issue for sports loversjam packed with great actionphotos, sports opinions and year-highlights.

Cardinal Today

Our special sports coverissues run every Fridayduring football season

(Sept-Dec), every Thursdayduring basketball season

(Jan-Mar) and every

Friday during baseball/softball season (Apr-Jun).

It previews each weekendsCardinal football,

basketball or baseballgames, highlighting

exclusive interviews andfeatures.

JANUARY

SU MO TU WE TH FR SA

1

2 FQ 4 5 6 7 8

9 10 11 12 13 14 15

16 17 MI 19 20 21 22

23 24 25 26 27 28 29

30 31MARCH


1 EQ 3 4 5

6 7 8 9 10 11 12

13 14 15 16 17 18 19

20 21 22 23 24 25 26

27 CG 29 30 31

FEBRUARY


1 2 3 4 5

6 7 8 9 10 11 12

13 VD 15 16 17 18 19

2021 22 23 24 PW 26

27 28

28APRIL


1 2

3 4 5 6 7 8 SP

10 11 12 CF CF 15 16

17 18 19 20 21 AW 23

24 25 26 27 28 PC 30

MAY


2 3 4 5 6 7

8 9 10 11 12 13 14

15 16 17 18 19 SP 21

22 2324 25 26 27 28

29 30 31

30 31

JUNE


1 EQ 3 4

5 6 7 8 9 CM 11

12 13 14 15 16 17 18

19 20 21 22 23 24 25

26 27 28 29 30

SEPTEMBER


1 2 3 4

5 6 7 8 9 10 11

12 13 OR 15 16 17 18

19 CG2122 23 24 25

26 27 28 39 30

OCTOBER


1 2

3 4 CF6 7 8 9

10 11 12 13 14 15 16

17 18 19 20 21HC 23

24 25 26 27 28 HW 30

31

NOVEMBERSU MO TU WE TH FR SA

1 2 3 4 5 6

7 8 9 10 11 12 13

14 15 16 17 18BG 20

21 22 23 24 25 26 27

28 29 30

DECEMBERSU MO TU WE TH FR SA

EQ 2 3 4

5 6 7 8 9 10 11

12 13 14 NY 16 17 18

19 20 21 22 23 24 25

26 27 28 39 30

Publication Schedule

Jun 2 - The End of Quarter Issue (EQ)

This is an opportunity to reach Stanford students beforethey embark on their summer plans.

Jun 10 - Commencement Issue (CM)

This is the final edition of The Daily for the 20102011school year. Thousands of family, friends and visitorscome to Stanford to celebrate this very special day.Thousands of copies of the paper are available at Stanford

Stadium during the Commencement ceremony.


5/5

JOB BOARD

Talent is always in short supply. If youre interested in hiring the s tudents andgraduates of an elite University, look no further than the Stanford Daily Job Portal.The Job Portal provides instant access to Stanford University and the surroundingcommunity, and is a great way to inform the community of the exciting careeropportunities within your firm.

http://stanforddaily.personforce.com

$200 Single job posting for 1 mo.$500 Unlimited posting for 1 mo.$1500 Unlimited posting for 1 yr.

CLASSIFIED ADVERTISING

Classified Ads are a great way to affordablyget exposure campus-wide.

Post your classified ads instantlyat http://www.stanforddaily.com/classifieds/

Print Rates: .50 per word per day

Discount- 10% off for 1 quarter and 20% off for full year

Online Rate: $25 for 15 days.

ADVERTISING POLICIES

PLACEMENTPlacement will be guaranteed to advertisers on a first-come, first-serve basis at The Dailysdiscretion for a surcharge equal to 20% of the total cost of the advertisement placed. TheDaily will honor all other page/section requests to the extent possible, but will not guaranteeplacement for advertisements except as stated above.

LIMITATION OF LIABILITYThe Daily shall not be liable to Advertiser for any error except to the extent that the error (a)materially interferes with the purpose of the Advertiser in placing the advertisement, and (b)

is brought to the attention of the account executive within 5 business days of theadvertisements publication. Any proofs sent by The Daily and given the go ahead areassumed ineligible for a refund. A recurring error shall not be regarded as material whereAdvertiser fails to object following the first instance of the error. The Dailys liability, if any, islimited to the purchase price of the first incorrect advertisement only. The Daily is notresponsible for incorrect copy submitted by Advertiser.

CONTENTThe Daily reserves the right to not publish any advertisement which tends to incite violence,is obscene or libelous, or casts aspersions on individuals or groups on the basis of race,religion, sexual preference, national origin, age, physical disability or otherinvidious grounds. The Daily reserves the right to reject any advertisement at its solediscretion. Any advertisements having the appearance of editorial material may be identifiedas Paid Advertising at The Dailys sole discretion.

DEFENSE AND INDEMNIFICATIONThe tender of advertising shall constitute an undertaking by Advertiser to defend andindemnify The Daily, its agents and its employees against any and all liability, loss or expense,including attorneys fees and court costs, arising from any and all claims for libel, copyrightinfringement or any other claim resulting from publication of Advertisers advertisement byThe Daily.

PAYMENT(1) Credit Accounts Advertisers may establish a credit account with The Daily by submittinga credit application. Credit is granted at the sole discretion of The Daily. Advertisers may alsobe required to prepay for three advertisements prior to the establishment of credit. Onetearsheet will be provided as proof of publication with the invoice unless otherwise specified.A finance charge of 1.5% per month (18% per annum) may be applied to balances due over 30days. Accounts over 90 days may have credit rescinded and may be referred to a collectionagency. Advertisers will be charged a $20.00 fee for each and every check returned forinsufficient funds. In the event that an error or omission occurs as outlined in Limitation of

Liability, discounts and adjustments to bills will be based on the percentage the errordetracts from the effectiveness of the total advertising message, as determined by the VP ofSales.(2) New Advertisers Prior to the approval of a credit application from an Advertiser,advance payment is required for all advertising purchases. The Daily accepts Visa,MasterCard, American Express and checks as forms of advance payment. Advertisers will becharged a $20.00 fee for each and every check returned for insufficient funds. In the eventthat an error or omission occurs as outlined in Limitation of Liability, discounts andadjustments to bills will be based on the percentage the error detracts from the effectivenessof the total advertising message, as determined by the VP of Sales.

NON-COMPLIANCE AND ENFORCEMENTIf Advertiser places fewer than the minimum number of ads or ad inches contracted by June18, 2010, Advertiser will be notified and backbilled for the remaining Units. Reasonableattorneys fees and court costs shall be awarded to the prevailing party in any legal dispute

arising out of or relating to the terms and conditions of this contract. Any legal dispute shallbe brought only in the Superior Court for the County of Santa Clara, California. California lawshall apply to such dispute.

ONLINE ADVERTISING

Online ads are a great way to reach thousands ofreaders instantly!

High traffic site - 75,000 visits per month with180,000 page views per month.

Direct traffic to your website - Ads link straight toyour landing page.

Rate: $15 CPM

MOBILE ADVERTISING

Get in the palms of Dailyreaders hands

anytime with our new mobile advertising

platform on the Stanford Daily iPhone application.

Rates: $200 per quarter (10 wks)

$400 per year (40 wks)
http://stanforddaily.personforce.com/http://stanforddaily.personforce.com/http://www.stanforddaily.com/classifieds/http://www.stanforddaily.com/classifieds/http://stanforddaily.personforce.com/http://stanforddaily.personforce.com/

national rate book 2011

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