native hawai ‘i trademark study survey results
DESCRIPTION
Native Hawai ‘i Trademark Study Survey Results. Ka ‘ano‘i Walk. Question 3 Gender. Question 4 Ethnic Background (check all that apply):. Question 4. Question 5 Age. Question 6 What best describes your field of art or cultural practice. Check all that apply. Question 6. - PowerPoint PPT PresentationTRANSCRIPT
Native Hawai‘i Trademark Study Survey Results
Ka‘ano‘i Walk
Question 3
Gender
Question 3 - Gender
61
62
63
64
65
66
67
68
69
70
71
Kāne Wahine
Kāne
Wahine
Question 3 - Gender
52%
48% Kāne
Wahine
Question 4
Ethnic Background (check all that apply):
Question 4 - Ethnic Background (check all that apply):
0
20
40
60
80
100
120
140
nativeHawaiian
PacificIslander
Japanese Chinese Caucasion Korean Other(pleasespecify)
Did notcheck"native
Hawaiian"
native Hawaiian
Pacific Islander
Japanese
Chinese
Caucasion
Korean
Other (please specify)
Did not check "nativeHawaiian"
native Hawaiian
Pacific Islander Japanese Chinese Caucasion Korean
Other (please specify)
Did not check "native Hawaiian"
93.3% 6.7% 14.9% 33.6% 41.0% 3.0% 21.6% 6.7%
Question 4
Question 4 - Ethnic Background (check all that apply):
93%
7%
native Hawaiian
Did not check "native Hawaiian"
Question 5
Age
Question 5 - Age
0
5
10
15
20
25
30
35
40
45
50
20 and under 20-30 30-40 40-50 50-60 60-70 70+
20 and under
20-30
30-40
40-50
50-60
60-70
70+
Question 5 - Age
0% 6%
23%
19%
35%
13%
4%
20 and under
20-30
30-40
40-50
50-60
60-70
70+
Question 6
What best describes your field of art or cultural practice. Check all
that apply.
Question 6 - What best describes your field of art or cultural practice. Check all that apply.
0
10
20
30
40
50
60
70
80
Carvin
g
Ceram
ics
Fiber
Arts
Gra
phic
Arts/D
esign
Jewelr
y
La'au
Lap
a'au
Lei M
aker
Lite
rary
Art
Lom
ilom
i
Mix
Med
ia
Paint
ing/D
rawing
Photo
grap
hy/D
igita
l
Playw
right
Printm
aking
Sculpt
ure
Story
tellin
g
Wea
ver
Oth
er (p
leas
e sp
ecify
)
Carving
Ceramics
Fiber Arts
Graphic Arts/Design
Jewelry
La'au Lapa'au
Lei Maker
Literary Art
Lomilomi
Mix Media
Painting/Drawing
Photography/Digital
Playwright
Printmaking
Sculpture
Storytelling
Weaver
Other (please specify)
Carving Ceramics Fiber ArtsGraphic Arts/Design Jewelry
La'au Lapa'au Lei Maker
Literary Art Lomilomi
32.8% 10.4% 30.6% 27.6% 17.2% 11.9% 24.6% 20.1% 9.7%
Question 6
Mix MediaPainting/Drawing
Photography/Digital Playwright Printmaking Sculpture Storytelling Weaver
Other (please specify)
32.1% 38.1% 26.1% 4.5% 17.2% 24.6% 26.1% 20.9% 53.7%
Question 38
A distinctive cultural certification trademark can be used to help protect
and promote native Hawaiian cultural arts. The trademark can be used to distinguish
authentic Native Hawaiian cultural arts from inauthentic fakes and simulations so that they can be sold or promoted at their true value. How do fakes and simulations affect your ability to sell or promote your
arts products at their true value?
Question 38
0
5
10
15
20
25
30
35
40
Not at all orhardly at all.
Has asubstantial
effect on myability to sellor promote at
true value.
Has a seriouseffect on myability to sellor promote at
true value.
Fakes andsimulations
haveprevented mefrom selling orpromoting attrue value.
None of theabove.
No Answer
Not at all or hardly at all.
Has a substantial effect on my ability to sell orpromote at true value.
Has a serious effect on my ability to sell or promoteat true value.
Fakes and simulations have prevented me fromselling or promoting at true value.
None of the above.
No Answer
Question 38
28%
15%
17%
15%
16%
9%
Not at all or hardly at all.
Has a substantial effect on my ability to sell orpromote at true value.
Has a serious effect on my ability to sell or promoteat true value.
Fakes and simulations have prevented me fromselling or promoting at true value.
None of the above.
No Answer
Question 38
9%
91%
No Answer
Number of People who answered this question
Question 39
If a distinctive cultural certification trademark were adopted and used for Native
Hawaiian cultural arts in Hawai‘i, would you want to use it or be
associated with it?
Question 39
0
10
20
30
40
50
60
I distrust thecommercial
use of atrademark todesignate my
work.
I think mywork will berecognized
by the publicby my name
and not atrademark.
I think acultural
certificationtrademark
will help mesell or
promote mywork.
I believe Imust have
such acultural
certificationtrademark todistinguish
my work overfakes.
None of theabove.
Other (pleasespecify)
No Answer
I distrust the commercial use of a trademark todesignate my work.
I think my work will be recognized by the public bymy name and not a trademark.
I think a cultural certification trademark will help mesell or promote my work.
I believe I must have such a cultural certificationtrademark to distinguish my work over fakes.
None of the above.
Other (please specify)
No Answer
Question 39
2%
12%
37%
14%
3%
22%
10%
I distrust the commercial use of a trademark todesignate my work.
I think my work will be recognized by the public bymy name and not a trademark.
I think a cultural certification trademark will help mesell or promote my work.
I believe I must have such a cultural certificationtrademark to distinguish my work over fakes.
None of the above.
Other (please specify)
No Answer
Question 39 - Other (Open-Response)
0
2
4
6
8
10
12
Yes No Implementation Undecided Misc.
Yes
No
Implementation
Undecided
Misc.
Question 39 - Other (Open-Response)
37%
10%23%
10%
20%
Yes
No
Implementation
Undecided
Misc.
Question 40
Do you think such a trademark should be used to designate only
cultural art works made by persons of Native Hawaiian blood
(of proven Maoli ancestry)?
Question 40
0
10
20
30
40
50
60
Yes,because only
NativeHawaiian
artists shouldbe allowed tomake cultural
works.
Yes, becauseonly works by
NativeHawaiian
artists will beauthenticculturalworks.
No, becausenon-natives
can alsomake
acceptablecultural art
works.
No, becausenot all works
made byNative
Hawaiianswill be
authentic orof goodquality.
None of theabove.
Other (pleasespecify)
No Answer
Yes, because only Native Hawaiian artists shouldbe allowed to make cultural works.
Yes, because only works by Native Hawaiian artistswill be authentic cultural works.
No, because non-natives can also make acceptablecultural art works.
No, because not all works made by NativeHawaiians will be authentic or of good quality.
None of the above.
Other (please specify)
No Answer
Question 40
7%
26%
13%
1%5%
37%
11%
Yes, because only Native Hawaiian artistsshould be allowed to make cultural works.
Yes, because only works by Native Hawaiianartists will be authentic cultural works.
No, because non-natives can also makeacceptable cultural art works.
No, because not all works made by NativeHawaiians will be authentic or of good quality.
None of the above.
Other (please specify)
No Answer
Question 40 - Other (Open-Response)
0
5
10
15
20
25
Yes No Implementation Undecided Misc.
Yes
No
Implementation
Undecided
Misc.
Question 40 - Other (Open-Response)
44%
19%
23%
6%
8%
Yes
No
Implementation
Undecided
Misc.
Question 41
Do you think such a trademark should be used to designate
'authentic' cultural art works when certified by a Board of Native
Hawaiian master artists or kumu?
Question 41
0
5
10
15
20
25
30
35
40
Yes, becauseonly NativeHawaiian
master artistscan judge'authentic'
culturalworks.
Yes, becauseNative
Hawaiianmaster artists
can betrusted to
certify'authentic'
works.
No, becausewhat is
'authentic' isdifficult tojudge evenby a NativeHawaiian
Board.
No, becauseI don't likethe idea of
anyonejudging my
work as'authentic'.
None of theabove.
Other (pleasespecify)
No Answer
Yes, because only Native Hawaiian master artists canjudge 'authentic' cultural works.
Yes, because Native Hawaiian master artists can betrusted to certify 'authentic' works.
No, because what is 'authentic' is difficult to judge even bya Native Hawaiian Board.
No, because I don't like the idea of anyone judging mywork as 'authentic'.
None of the above.
Other (please specify)
No Answer
Question 41
11%
17%
16%
9%
9%
25%
13%
Yes, because only Native Hawaiian master artists can judge'authentic' cultural works.
Yes, because Native Hawaiian master artists can be trusted tocertify 'authentic' works.
No, because what is 'authentic' is difficult to judge even by aNative Hawaiian Board.
No, because I don't like the idea of anyone judging my work as'authentic'.
None of the above.
Other (please specify)
No Answer
Question 41 - Other (Open-Response)
0
2
4
6
8
10
12
14
16
Yes No Implementation Undecided Misc.
Yes
No
Implementation
Undecided
Misc.
Question 41 - Other (Open-Response)
32%
15%
44%
6%3%
Yes
No
Implementation
Undecided
Misc.
Question 42
Do you think such a trademark should be used to designate 'high
quality' cultural art works when certified by a Board of Native
Hawaiian master artists or kumu?
Question 42
0
5
10
15
20
25
30
35
Yes, becauseonly NativeHawaiian
master artistscan judge'quality'culturalworks.
Yes, becauseNative
Hawaiianmaster artists
can betrusted to
certify'quality'works.
No, becausewhat is a
'high quality'art work is a
matter ofpersonalopinion.
No, becauseI don't likethe idea of
anyonejudging the
quality of mywork.
None of theabove.
Other (pleasespecify)
No Answer
Yes, because only Native Hawaiian master artists can judge'quality' cultural works.
Yes, because Native Hawaiian master artists can be trusted tocertify 'quality' works.
No, because what is a 'high quality' art work is a matter ofpersonal opinion.
No, because I don't like the idea of anyone judging the qualityof my work.
None of the above.
Other (please specify)
No Answer
Question 42
11%
16%
19%
8%
7%
26%
13%
Yes, because only Native Hawaiian master artists can judge'quality' cultural works.
Yes, because Native Hawaiian master artists can be trustedto certify 'quality' works.
No, because what is a 'high quality' art work is a matter ofpersonal opinion.
No, because I don't like the idea of anyone judging thequality of my work.
None of the above.
Other (please specify)
No Answer
Question 42 - Other (Open-Response)
0
1
2
3
4
5
6
7
8
9
10
Yes No Implementation Undecided Misc.
Yes
No
Implementation
Undecided
Misc.
Question 42 - Other (Open-Response)
24%
24%28%
9%
15%
Yes
No
Implementation
Undecided
Misc.
Question 43
Do you think such a trademark should be used to designate Native Hawaiian cultural arts organizations that support the
cultural arts rather than the works themselves?
Question 43
0
5
10
15
20
25
30
35
40
a. Yes,because it is
more importantto certify the
Native Hawaiianarts
organizationsthat support
those makingthe works,
rather than theworks
themselves.
b. Yes,because
certifying NativeHawaiian artsorganizationswill help moreartists thancertifying
individual artistsor their works.
c. No,because
certifying NativeHawaiian artsorganizations
does notguarantee thatthe works are
made by NativeHawaiians, are
authentic,and/or are ofhigh quality.
d. No,because
certifying NativeHawaiian artsorganizations
will notnecessarily help
me sell orpromote my
work at its truevalue.
e. None of theabove.
Other (pleasespecify)
No Answer
a. Yes, because it is more important to certify the NativeHawaiian arts organizations that support those making theworks, rather than the works themselves.
b. Yes, because certifying Native Hawaiian arts organizationswill help more artists than certifying individual artists or theirworks.
c. No, because certifying Native Hawaiian arts organizationsdoes not guarantee that the works are made by NativeHawaiians, are authentic, and/or are of high quality.
d. No, because certifying Native Hawaiian arts organizationswill not necessarily help me sell or promote my work at its truevalue.
e. None of the above.
Other (please specify)
No Answer
Question 43
8%
11%
22%
7%12%
27%
13% a. Yes, because it is more important to certify the NativeHawaiian arts organizations that support those making theworks, rather than the works themselves.
b. Yes, because certifying Native Hawaiian arts organizationswill help more artists than certifying individual artists or theirworks.
c. No, because certifying Native Hawaiian arts organizationsdoes not guarantee that the works are made by NativeHawaiians, are authentic, and/or are of high quality.
d. No, because certifying Native Hawaiian arts organizationswill not necessarily help me sell or promote my work at its truevalue.
e. None of the above.
Other (please specify)
No Answer
Question 43 - Other (Open-Response)
0
2
4
6
8
10
12
Yes No Implementation Undecided Misc.
Yes
No
Implementation
Undecided
Misc.
Question 43 - Other (Open-Response)
26%
23%28%
9%
14%
Yes
No
Implementation
Undecided
Misc.
Question 44
Do you think that protecting and promoting Native Hawaiian
cultural arts is an important part of maintaining the uniqueness of the State of Hawai‘i as a tourism
destination?
Question 44
0
5
10
15
20
25
30
35
40
45
a. Yes,because the
only thingunique aboutHawai'i is its
Native Hawaiianhost culture.
b. Yes,because
promotingNative Hawaiian
cultural artshelps the Stateeconomically.
c. No,because Native
Hawaiiancultural arts areonly one part ofthe melting pot
of Hawai'i.
d. No,because Native
Hawaiiancultural arts
should not bepart of
promoting theState of Hawai'i
as a tourismdestination.
e. None of theabove.
Other (pleasespecify)
No Answer
a. Yes, because the only thing unique about Hawai'i isits Native Hawaiian host culture.
b. Yes, because promoting Native Hawaiian cultural artshelps the State economically.
c. No, because Native Hawaiian cultural arts are onlyone part of the melting pot of Hawai'i.
d. No, because Native Hawaiian cultural arts should notbe part of promoting the State of Hawai'i as a tourismdestination.
e. None of the above.
Other (please specify)
No Answer
Question 43
31%
6%
5%
13%
9%
27%
9%
a. Yes, because the only thing unique about Hawai'i is itsNative Hawaiian host culture.
b. Yes, because promoting Native Hawaiian cultural artshelps the State economically.
c. No, because Native Hawaiian cultural arts are only onepart of the melting pot of Hawai'i.
d. No, because Native Hawaiian cultural arts should not bepart of promoting the State of Hawai'i as a tourism destination.
e. None of the above.
Other (please specify)
No Answer
Question 44 - Other (Open-Response)
0
2
4
6
8
10
12
14
16
18
20
Yes No Implementation Undecided Misc. All of the above Yes & No None of theabove
Yes
No
Implementation
Undecided
Misc.
All of the above
Yes & No
None of the above
Question 44 - Other (Open-Response)
52%
14%
6%
0%
8%
6%
8%
6%
Yes
No
Implementation
Undecided
Misc.
All of the above
Yes & No
None of the above
Question 45
Do you think that protecting and promoting Native Hawaiian cultural arts is an important
function for the State of Hawai‘i and should receive State funding support? (Check all that apply).
Question 45
0
10
20
30
40
50
60
a. Yes,because the
State should domore to help
NativeHawaiians.
b. Yes,because
promotingNative Hawaiian
cultural artshelps the Stateeconomically.
c. No,because
promotingNative Hawaiiancultural arts canonly be trusted
to NativeHawaiians.
d. No,because theState has no
business usingtaxpayer money
to support apreferred racialgroup (NativeHawaiians).
e. None of theabove.
Other (pleasespecify)
No Answer
a. Yes, because the State should do more to help NativeHawaiians.
b. Yes, because promoting Native Hawaiian cultural artshelps the State economically.
c. No, because promoting Native Hawaiian cultural arts canonly be trusted to Native Hawaiians.
d. No, because the State has no business using taxpayermoney to support a preferred racial group (Native Hawaiians).
e. None of the above.
Other (please specify)
No Answer
Question 45
37%
19%2%
3%
2%
28%
9%
a. Yes, because the State should do more to helpNative Hawaiians.
b. Yes, because promoting Native Hawaiian culturalarts helps the State economically.
c. No, because promoting Native Hawaiian cultural artscan only be trusted to Native Hawaiians.
d. No, because the State has no business usingtaxpayer money to support a preferred racial group(Native Hawaiians).
e. None of the above.
Other (please specify)
No Answer
Question 45 - Other (Open-Response)
0
2
4
6
8
10
12
14
16
18
Yes No Implementation Undecided Misc. Yes & No
Yes
No
Implementation
Undecided
Misc.
Yes & No
Question 45 - Other (Open-Response)
71%
8%
8%
0%
13%
Yes
No
Implementation
Undecided
Misc.
Question 46
Do you think that protecting and promoting Native Hawaiian cultural arts is an important
function for the U.S. Government by extending application of U.S.
cultural arts laws and grant programs to Native Hawaiians?
(Check all that apply).
Question 46
0
10
20
30
40
50
60
a. Yes,because the
U.S.Governmentshould help
NativeHawaiians in
the sameway they help
NativeAmericans.
b. Yes,because the
U.S.Governmentshould help
promoteNative
Hawaiiancultural arts
like otherforms of
nationallyappreciated
arts.
c. No,because
promotingNative
Hawaiiancultural artscan only betrusted to
NativeHawaiians.
d. No,becauseNative
Hawaiians donot favor the
terms forrecognitionby the U.S.
Governmentas Native
Americansthat would berequired for
such support.
e. None ofthe above.
Other (pleasespecify)
No Answer
a. Yes, because the U.S. Government should helpNative Hawaiians in the same way they help NativeAmericans.
b. Yes, because the U.S. Government should helppromote Native Hawaiian cultural arts like other forms ofnationally appreciated arts.
c. No, because promoting Native Hawaiian culturalarts can only be trusted to Native Hawaiians.
d. No, because Native Hawaiians do not favor theterms for recognition by the U.S. Government as NativeAmericans that would be required for such support.
e. None of the above.
Other (please specify)
No Answer
a. Yes, because the U.S. Government should help Native Hawaiians in the same way they help Native Americans.
b. Yes, because the U.S. Government should help promote Native Hawaiian cultural arts like other forms of nationally appreciated arts.
c. No, because promoting Native Hawaiian cultural arts can only be trusted to Native Hawaiians.
d. No, because Native Hawaiians do not favor the terms for recognition by the U.S. Government as Native Americans that would be required for such support.
e. None of the above.
Other (please specify)
No Answer
33.6% 38.1% 6.0% 6.0% 5.2% 24.6% 11.9%
Question 46
Question 46 - Other (Open Response)
0
2
4
6
8
10
12
14
16
18
Yes No Implementation Undecided Misc. Yes & No
Yes
No
Implementation
Undecided
Misc.
Yes & No
Question 46
27%
29%5%
5%
4%
20%
10%
a. Yes, because the U.S. Government should helpNative Hawaiians in the same way they help NativeAmericans.
b. Yes, because the U.S. Government should helppromote Native Hawaiian cultural arts like other forms ofnationally appreciated arts.
c. No, because promoting Native Hawaiian culturalarts can only be trusted to Native Hawaiians.
d. No, because Native Hawaiians do not favor theterms for recognition by the U.S. Government as NativeAmericans that would be required for such support.
e. None of the above.
Other (please specify)
No Answer
Question 46
12%
88%
No Answer
Number of People who answered this question
Question 47
Considering your responses to the above questions overall,
which of the following provisions do you think are most important
for a cultural certification trademark program in the State of
Hawai‘i to include? (Check all that apply).
Question 47
0
10
20
30
40
50
60
70
80
a. Certifyingcultural art
works made by.persons of
Native Hawaiianblood (of provenMaoli ancestry).
b. Certifyingcultural art
works that are'authentic' or 'of
high quality'.
c. Certifyingarts
organizationsthat support
Native Hawaiiancultural arts.
d. Providesfor State
support andfunding.
e. Provides forU.S.
Governmentsupport andcultural arts
funding.
Other (pleasespecify)
No Answer
a. Certifying cultural art works made by .persons of NativeHawaiian blood (of proven Maoli ancestry).
b. Certifying cultural art works that are 'authentic' or 'ofhigh quality'.
c. Certifying arts organizations that support NativeHawaiian cultural arts.
d. Provides for State support and funding.
e. Provides for U.S. Government support and cultural artsfunding.
Other (please specify)
No Answer
a. Certifying cultural art works made by .persons of Native Hawaiian blood (of proven Maoli ancestry).
b. Certifying cultural art works that are 'authentic' or 'of high quality'.
c. Certifying arts organizations that support Native Hawaiian cultural arts.
d. Provides for State support and funding.
e. Provides for U.S. Government support and cultural arts funding.
Other (please specify) No Answer
53.7% 37.3% 32.1% 39.6% 41.8% 17.2% 12.69%
Question 47
Question 47
13%
87%
No Answer
Number of People who answered this question
Question 48
Please share any additional questions, comments or concerns that you may have regarding your
work on this survey.
Question 48
0
10
20
30
40
50
60
70
80
90
Number of People who answered this question No Answer
Number of People who answered this question
No Answer
Question 48
40%
60%
Number of People who answered this question
No Answer
UA PAU!