Native Lead AdsMobile Specifications

Native Lead Ads

Lead Ads | 2

Overview

Lead Ads is a native ad format targeting users in the listings environment.

This product is focused on driving quality leads by using a strong call to action and clicking through to an engaging canvas page,

which contains an intuitive lead submission form.

Native Lead Ads Design

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Lead Ads User Journey Prototype: https://carsales.invisionapp.com/share/Y6VJYLAHQ4X#/screens

Headline Text

Logo Image

Card 1

Body Text

Canvas

Image

Image Text

Logo Image

& Text

Card 2

CTA Text

Canvas

Image Text

CTA Text

Hero Image

User Journey – Card 1 User Journey – Card 2

Native Lead Ads Design

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Logo Image

& Text

Card 3

Drop Down

Options

Form FieldsForm

Disclaimer

Lead Ads User Journey Prototype: https://carsales.invisionapp.com/share/Y6VJYLAHQ4X#/screens

User Journey – Card 3 User Journey – Card 4

Native Lead Ads Design

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Thank You Page

Lead Ads User Journey Prototype: https://carsales.invisionapp.com/share/Y6VJYLAHQ4X#/screens

User Journey – Card 5

Drop Down Title & Options (Pre-Launch Model Showcase)

If Native Lead Ads is running as part of the Pre-Launch Model Showcase package, a Drop Down Title and Drop Down Options are

not required and the Form Field will be pre-determined as per the Pre-Launch prototype example.

Call to Action clicks directly through to the Field Form page

Native Lead Ads Drop Downs

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Drop Down Title & Options (Model Showcase)

If Native Lead Ads is running as part of the Model Showcase package, a Drop Down Title and Drop Down Options are required.

For specifications please refer to Page 9.

You will be able to select 2-3 options from the pre-determined drop down list as per the Model Showcase prototype example.

Call to Action clicks through to the Drop Down Options

For Native Lead Ads is running independent to any Model Showcase packages, you will have a choice of either execution.

Native Lead Ads Form FIeld

Form Field (Model Showcase)

If Native Lead Ads is running as part of the Model Showcase package, the Form Fields are pre-determined based on the Drop

Down options that have been selected.

Please refer to the examples below and specify whether email and/or postcode are to be included (optional)

Get a Brochure - Example Book a Test Drive - Example Request a Callback - Example

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Thank You Page

A headline and supporting text is required for the Thank You Page. Please refer to specifications on Page 9.

Where text is not supplied, the generic Thank You Page text will be shown. Please refer to generic examples below.

Native Lead Ads Thank You Page

Generic Get a Brochure – Thank You Page Generic - Thank You Page

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Native Lead Ads Specifications

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AD ELEMENTDIMENSIONS

(WxH)FORMAT

IMAGESIZE

REQUIREMENTS CHARACTER LIMIT

Hero Image(card 1)

720 x 720 px PNG or JPEG Max 100kb1 image only.

No text on image.N/A

CTA Text(card 1)

N/A Word or Notepad N/A N/A18 characters(Inc. spaces)

Headline Text(card 1)

N/A Word or Notepad N/A N/A35 characters(Inc. spaces)

Body Text(card 1)

N/A Word or Notepad N/A N/A100 characters

(Inc. spaces)

Logo Image(card 1 & 2)(card 3 & 4)

100 x 100 px PNG or JPEG Max 100kbLogo must be on a white or transparent

background.N/A

Hero Image & Text(card 2)

720 x 720 px PNG or JPEG Max 100kbAnother version of the Hero image (from

card 1) to be supplied with the text embedded into the image.

N/A

Logo Image Text(card 2)

N/A Word or Notepad N/A N/A

Headline Text: 18 characters (Inc. spaces)

Supporting Text: 20characters (Inc. spaces)

CTA Text(card 2)

N/A Word or Notepad N/A N/A18 characters(Inc. spaces)

Canvas Image(card 2)

720 x 720 px PNG or JPEG 2MB 4 images to be supplied. N/A

Canvas Image Text(card 2)

N/A Word or Notepad N/A Text is overlaid on image.70 characters

(Inc. spaces), per image

Logo Image Text(card 3 & 4)

N/A Word or Notepad N/A N/A

Headline Text: 25characters (Inc. spaces)

Supporting Text: 70characters (Inc. spaces)

Drop Down Title(card 3)

*Only required if running with a Model Showcase.

N/A Word or Notepad N/A

Please provide 1 drop down titleFor example: How can we help?

Refer to (page 6) for examples.

20 characters(Inc. spaces)

Drop Down Options(card 3)

*Only required if running with a Model Showcase.

N/A Word or Notepad N/A

Please select 2-3 drop down options from the list below.

Options: Book a test drive, Request a call back and/or Get a brochure.

Refer to (page 6) for examples.

N/A

Form Fields(card 4)

N/A Word or Notepad N/A

Form fields are pre-determined and shown on Design page.

Optional: please specify whether email and/or postcode are to be included.

Refer to (page 7) for examples.

N/A

Form Disclaimer(card 4)

N/A Word or Notepad N/A

To be supplied:

The ‘Legal’ company name.

A URL link to the relevant privacy policy and/or T&C’s.

N/A

Thank You Page(card 5)

N/A Word or Notepad N/A

Where text is not supplied, the generic Thank You Page text will be shown.

Refer to (page 8) for examples.

Headline Text: 50characters (Inc. spaces)

Supporting Text: 300characters (Inc. spaces)

For more information please contact your Sales Representative or email: adops@MediaMotive.com.au

Third Party Tracking (Optional)

Native Ad Placements are hosted by carsales Business. Third party tracking can be implemented to track impressions and clicks.

Native Lead Ads Specifications

Timeline

Creative is due 10 working days before campaign launch to ensure technical compatibility and for approval. carsales Business

advertising booking terms & conditions apply.

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