native ads. overviewoverview native ads are ads which has the look & feel of the platform that...
TRANSCRIPT
Native Ads
OverviewNative Ads are ads which has the look & feel of the platform that host them.
For example –
Market and OpportunitiesNative ads perform better than traditional banner ads:• Display CTR is 0.01% • Native desktop CTR ads is 0.15% and Native mobile
is 1%!
Advertiser to end user
Open Platforms – Create and promote the same piece of content across multiple web or mobile publishers.Closed Platforms - Create and promote content on a singular web or mobile publisher.
Advertiser ContentNative Ads Platform
Script
Content website/So
cial Media/Mob
ile apps
Native Ad End user
Who is in the game?
Who is in the game?
Some numbers…
• $0.15 – $0.3 CPC• Revenue share between network and publisher – 50%• 0.5% - 0.75% CTR
Using those (big) ranges, we can come up with some revenue estimates:
• $0.15 CPC x 0.50% CTR x 50% revenue share = $0.37 per thousand pageviews to publishers
• $0.30 CPC x $0.75% CTR x 50% revenue share = $1.12 per thousand pageviews to publishers
Matomy opportunities
Advertiser Content MATOMY Native Ads
PlatformScript
Content website/S
ocial Media/Mobile apps
Native Ad End user
Open Platforms & Closed Platforms
Adding another distribution channel for our advertisers
What’s next?
Advertisers1. Use content provided by advertisers (Diets,
Insurance, Education etc.)2. Create content ads in-house for advertisers
Publishers3. Working with publishing platforms like
Taboola/Outbrain/Sharethough 4. Using solutions which are currently integrated
like Mobfox, Adquant
Thank you!