natural and technological environment
TRANSCRIPT
Natural and Technological EnvironmentChapter 3: objective 3
Natural Environment
Natural resources that are needed as inputs by marketers or that are affected by marketing activities.
3 trends of Natural Environment:
1st trend - growing shortages of raw materials2nd trend - increased pollution 3rd trend - increased government intervention in natural resource management
Environmental sustainability
Developing strategies and practices that create a world economy that the planet can support indefinitely.
Technological Environment Forces that create new technologies creating new product and market opportunities
New technologies can offer exciting opportunities for marketers
Every new technology replaces an older technology
RFID (Radio Frequency Identification)
• Is a transmitter that can be embedded in the products you buy
• A technology to track products through
various points in the distribution channel
• the chain’s RFID stores require 20–30 percent fewer staff because employees
don’t have to spend five or more hours a day doing manual inventory checks