nature, nurture & auction profits
DESCRIPTION
Maximize your next gala auction event by understanding human nature and nurturing it. Recognize the maximum profits possible! Getting the most from a gala auction event requires understanding of human dynamics. Attendee behavioral attributes can be a friend, or foe. Are your attendees disengaged and chatty by the time your live auction begins? Comfortable, engaged attendees mean greater profits. Unlock the secret to profitability for your upcoming event!TRANSCRIPT
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Nature, Nurture & Auction Profits
Tom Weitbrecht
September 12, 2012
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Sponsored by: A Service
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Advising nonprofits in:
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• Planning
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www.synthesispartnership.com
(617) 969-1881
INTEGRATED PLANNING
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Today’s Speaker
Tom Weitbrecht President
Strategic Auction Alliance,
Weitbrecht Auctioneers, Inc. Hosting:
Sam Frank, Synthesis Partnership Assisting with chat questions: Jamie Maloney, Nonprofit Webinars
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Welcome
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Agenda
• Up-front considerations – Date
– Meal
– Ticket Sales / Event Registration
– Auction Items
– Credit Cards
• Event Night Chronology – Check In
– Silent Auction
– Raffle
– Live Auction
• Fund-A-Need
– Check Out
• Question & Answer Session
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Up-Front Considerations
• Date – Saturday night is optimum
• Meal – Sit-down dinner is best
• Ticket Sales / Event Registration – Price tickets to attract the right audience
– Offer on-line registration
– Beware of corporate table sales
• Auction Items – Target “blue sky” items for the live auction
– Combine several donations into one lot
• Credit Cards
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Up-Front Considerations
South Shore Habitat Case Study
Meal Ticket Price Profit
Year 1
Year 2
Year 3
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Event Night Chronology
• Check In
• Silent Auction
• 50/50 Raffle Winner Announced
• Live Auction
– Fund a Need
• Raffle Winners Drawn
• Check Out
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Check In
• Pre-Registration
• Attendee Information – Phone Number
• Table Assignments
• Pre-Swiping Credit Cards
• Auction Booklets – Restrictions should be disclosed!
• Name Tags
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Silent Auction
• Table Locations
• Bid Sheet Layout – Numbers, Not Names
– Minimum Increments
– Minimum Bids
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Silent Auction
• Item Arrangement – Physical Items & Gift Certificates
– Categorization
• Sound, Sound, Sound!!!
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Silent Auction - Countdown
Countdown Close in Sections
Seat Attendees for Dinner
Distribute Result Reports
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Live Auction
• Item Display
• Bid Caller
• Timing
• Lighting
• Sound, Sound, Sound!!
• Fund-A-Need
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Live Auction Bid Caller
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Live Auction - Timing
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Live Auction - Timing
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Live Auction - Lighting
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Live Auction – Sound!!!
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Check Out
• Payment
• Item Distribution
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Review
• Up-front considerations – Date
– Meal
– Ticket Sales / Event Registration
– Auction Items
– Credit Cards
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Review
• Event Night Chronology – Check In
– Silent Auction
• Tables
• Bid Sheets
• Item Arrangement
• Sound
• Countdown
• Reports
– Raffle
– Live Auction
• Item Display
• Bid Caller
• Timing
• Lighting
• Sound
• Fund-A-Need
– Check Out
• Payment
• Item Distribution
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Questions
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