nature, nurture & auction profits

29
Sponsored by: A Service Of: Nature, Nurture & Auction Profits Tom Weitbrecht September 12, 2012

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Maximize your next gala auction event by understanding human nature and nurturing it. Recognize the maximum profits possible! Getting the most from a gala auction event requires understanding of human dynamics. Attendee behavioral attributes can be a friend, or foe. Are your attendees disengaged and chatty by the time your live auction begins? Comfortable, engaged attendees mean greater profits. Unlock the secret to profitability for your upcoming event!

TRANSCRIPT

Page 1: Nature, Nurture & Auction Profits

Sponsored by: A Service

Of:

Nature, Nurture & Auction Profits

Tom Weitbrecht

September 12, 2012

Page 2: Nature, Nurture & Auction Profits

Sponsored by: A Service

Of:

Advising nonprofits in:

• Strategy

• Planning

• Organizational Development

www.synthesispartnership.com

(617) 969-1881

[email protected]

INTEGRATED PLANNING

Page 3: Nature, Nurture & Auction Profits

Sponsored by: A Service

Of:

www.mission.do

Page 4: Nature, Nurture & Auction Profits

Sponsored by: A Service

Of:

Today’s Speaker

Tom Weitbrecht President

Strategic Auction Alliance,

Weitbrecht Auctioneers, Inc. Hosting:

Sam Frank, Synthesis Partnership Assisting with chat questions: Jamie Maloney, Nonprofit Webinars

Page 5: Nature, Nurture & Auction Profits
Page 6: Nature, Nurture & Auction Profits

Welcome

Page 7: Nature, Nurture & Auction Profits

Agenda

• Up-front considerations – Date

– Meal

– Ticket Sales / Event Registration

– Auction Items

– Credit Cards

• Event Night Chronology – Check In

– Silent Auction

– Raffle

– Live Auction

• Fund-A-Need

– Check Out

• Question & Answer Session

Page 8: Nature, Nurture & Auction Profits

Up-Front Considerations

• Date – Saturday night is optimum

• Meal – Sit-down dinner is best

• Ticket Sales / Event Registration – Price tickets to attract the right audience

– Offer on-line registration

– Beware of corporate table sales

• Auction Items – Target “blue sky” items for the live auction

– Combine several donations into one lot

• Credit Cards

Page 9: Nature, Nurture & Auction Profits

Up-Front Considerations

South Shore Habitat Case Study

Meal Ticket Price Profit

Year 1

Year 2

Year 3

Page 10: Nature, Nurture & Auction Profits

Event Night Chronology

• Check In

• Silent Auction

• 50/50 Raffle Winner Announced

• Live Auction

– Fund a Need

• Raffle Winners Drawn

• Check Out

Page 11: Nature, Nurture & Auction Profits

Check In

• Pre-Registration

• Attendee Information – Phone Number

– Email

• Table Assignments

• Pre-Swiping Credit Cards

• Auction Booklets – Restrictions should be disclosed!

• Name Tags

Page 12: Nature, Nurture & Auction Profits

Silent Auction

• Table Locations

• Bid Sheet Layout – Numbers, Not Names

– Minimum Increments

– Minimum Bids

Page 13: Nature, Nurture & Auction Profits

Silent Auction

• Item Arrangement – Physical Items & Gift Certificates

– Categorization

• Sound, Sound, Sound!!!

Page 14: Nature, Nurture & Auction Profits

Silent Auction - Countdown

Countdown Close in Sections

Seat Attendees for Dinner

Distribute Result Reports

Page 15: Nature, Nurture & Auction Profits

Live Auction

• Item Display

• Bid Caller

• Timing

• Lighting

• Sound, Sound, Sound!!

• Fund-A-Need

Page 17: Nature, Nurture & Auction Profits

Live Auction Bid Caller

Page 18: Nature, Nurture & Auction Profits

Live Auction - Timing

Page 19: Nature, Nurture & Auction Profits

Live Auction - Timing

Page 20: Nature, Nurture & Auction Profits

Live Auction - Lighting

Page 21: Nature, Nurture & Auction Profits

Live Auction – Sound!!!

Page 23: Nature, Nurture & Auction Profits

Check Out

• Payment

• Item Distribution

Page 24: Nature, Nurture & Auction Profits

Review

• Up-front considerations – Date

– Meal

– Ticket Sales / Event Registration

– Auction Items

– Credit Cards

Page 25: Nature, Nurture & Auction Profits

Review

• Event Night Chronology – Check In

– Silent Auction

• Tables

• Bid Sheets

• Item Arrangement

• Sound

• Countdown

• Reports

– Raffle

– Live Auction

• Item Display

• Bid Caller

• Timing

• Lighting

• Sound

• Fund-A-Need

– Check Out

• Payment

• Item Distribution

Page 26: Nature, Nurture & Auction Profits

Questions

Page 27: Nature, Nurture & Auction Profits

Sponsored by:

A Service

Of:

Upcoming Webinars

Dates Topic

9/19 Big Giving Results

9/25 What To Do When Your Vendor Kills Your Fundraising Software

10/2 5 Ways to Ratchet Up Your Fundraising Using LinkedIn

10/3 Nonprofit Boards and Effective Governance

Register at NonprofitWebinars.com

Page 28: Nature, Nurture & Auction Profits

Sponsored by:

A Service

Of:

Thank you!

Please complete the post event survey

that will show up as you leave the webinar.

You will be receiving an email with links

to the materials shortly after the webinar.

Page 29: Nature, Nurture & Auction Profits

Sponsored by: A Service

Of:

Find listings for our current season of webinars and register at:

NonprofitWebinars.com