nave ppt march 2012
TRANSCRIPT
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Are you getting the
ratings you deserve?ratings you deserve?Nave, decoding, logging and alerting
Andrew Sachs
VP. Product Management
Jennifer Knutel
Sr. Dir of Marketing
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How to Participate Today
1. Open and close your Panel
2. Submit text questions
1.
2. Submit text questions
• Q&A addressed at the end of today’s session
• Everyone will receive an email within 48 hours with a link to view a recorded version of today’s session
2.
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• What is NAVE?
• What can affect NAVE recognition?
– Origination
– Distribution
Agenda
– Distribution
• Where to monitor for NAVE
• Volicon NAVE solutions
• Q&A
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What is Nave?
» System to enable monitoring of station or network programming to
enable collection of Nave Ratings data
WXYZAggregated
RatingsHomes
NAVE
STATION
4
» Nave codes are sent periodically in audio track
� Not all the time, statistical – need non-quiet audio tracks
� Can be ‘stomped on’ by audio processing – Cable operator
Nave
A/P meters
STATION
SIDs
Network
SIDS
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What is Nave?
» It is not a people meter
» NAVE Active/Passive (A/P) Meters
� DTV and DVR friendly
5
� DTV and DVR friendly
� Measures consumption, not tuning
» Measures Network and Distribution
� SID (Source Identification Code) watermarks
� Program Content (Network) SID ABC, NBC(
� Final Distributor (Station) SID WABC, KTVU,..
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» SIDs are audio watermarks
� Not detectable by consumer
� Second resolution
What is Nave?
SIDs inserted when
audio is loud enough
» Neilsen Audio Video Encoders (NAVE)
� Performs SID insertion
� Present in Network and Station
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» Station Equipment configuration
� Enabled
� Configured with correct codes
� Inserted frequently enough
What can affect NAVE?
� Inserted frequently enough
� Repurposed content not passing both SIDs
» Cable/IPTV/Satellite audio processing
� Processing causes reduced recognition
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Where to Monitor NAVE?
• Verify Origination and Pay-TV feed
– Easy add-on to Pay-TV QA feed
Network
Cable
Satellite
IPTV
Broadcaster
ASI/SDI/
8VSB
QAM (Cable) or
Analog (IPTV/Sat)
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• NAVE SID Decode Software Module
– SW Upgrade to existing Observer, Observer TS
• Includes
– SID decode, display, export
Observer Nave Monitoring
– Customizable SNMP/email alarms alarms on:
• Correct timestamps
• Min frequency
• Allowable codes
• 70% Majority on proper codes9
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Observer Loggers with NAVE
• Software module available on
– Observer, Observer TS, RPM
• Observer family of products are loggers at the core
– Records audio, video & loudness measurements continuouslycontinuously
– 3 to 365 days of storage
• Logger + measurement is very powerful
– Speeds troubleshooting, unambiguous affidavit
– Eliminates Network � Station � MVPD back and forth
Loudness logging is not a sea of numbers. It means
recording the audio, video,
and the measurements.
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Q&A
Please contact us for
additional product information
Andrew Sachs
VP. Product Management
Jennifer Knutel
Sr. Dir of Marketing
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For more information please
contact us ([email protected])
and come see us at
NAB Booth SU5715
+1 781 221 7400
Andrew Sachs
VP. Product Management
Jennifer Knutel
Sr. Dir of Marketing