navigating big data
DESCRIPTION
Quick presentation on Navigating Big Data at The BIO Agency event for B2B Social Media, January 2013TRANSCRIPT
NAVIGATING BIG DATA
#whatstrending
B2B Social Media & Marketing 40 seconds of twitter mentions
Http://flickr.com/photos/hepwori/5981862741/ @tiffanystjames
Make data intelligible
@Tiffany St James
@Tiffany St James
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What makes good information design?
[Source: http://www.informationisbeautiful.net] @Tiffany St James
Give context
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Carbon Footprint Calculator
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What do you need?
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Objectives: what are you trying to achieve?
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There are only 6 functions
of social media in a
business context:
HR
PR
Direct Sales
Customer Service
Business Intelligence
Internal Comms
Be REALLY clear on your objectives before you start
People capabilities
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• Attitude
• Aptitude
• Capability
• Capacity
• New peeps vs training
• Culture
Understand your current talent and their aspirations:
train, develop or hire people for objective-led purposes
Get the right tools for the job
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Define the tools you use by
your objectives
Action-orientated modelling
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Based on Prochaska’s theoretical model of behavioural change
Action-orientated modelling
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Saving lives by good comms?
Source: www.cognacsystems.co.uk
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What’s Hot What’s Not
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Big Data
Chief Scientists
Focused objectives
Actionable insights
Great tools
Capable teams
‘Empty’ monitoring
Giving it to the intern
Social buzz
Responding to everything
Using tools because they are free
Hoping your people will ‘pick it up’
Thank you, let’s keep talking…
Social Media Strategist
Tiffany St James
@TiffanyStJames
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Embedding digital and social media capability in organisations