navigating you to the new opportunities crocus expo, … · provide additional promotional...
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www.mitt.ru
MARKETING OPPORTUNITIES
www.mitt.ru
Каталог рекламных возможностей
Organised by
mitt.ru
NAVIGATING YOU TO THE NEW OPPORTUNITIES
27th Moscow International Travel & Tourism Exhibition
Crocus Expo, Moscow
17–19 March 2020
MITT MARKETING OPPORTUNITIES
www.mitt.ru
MARKETING OPPORTUNITIES
MITT – is the largest international travel and tourism exhibition in Russia & CIS held in Moscow for more than 26 years. MITT is one of the world’s TOP 5 leading travel and tourism shows. Annually thousands of market players meet at MITT as it is a b2b venue where innovative travel products are exhibited and important strategic agreements are reached.
Marketing opportunities offered by the exhibition give your business a chance to increase brand awareness either during the event, or well ahead of it, thus boosting your marketing effect of exhibiting and provide additional promotional opportunities in the travel market.
Present your products and services most effectively to the largest target audience in Russia
Increase the number of business contacts and boost sales
Solidify your leadership in the market
Improve your brand recognition and reinforce company image
Distinguish yourself from your competitors
22 289 professional visitors from92 countries & regions of the world80 regions of Russia
35 000 sq.m. of exhibition space
1 523 exhibitors from229 countries & regions of the world52 regions of Russia
www.mitt.ru
MARKETING OPPORTUNITIES
1 The option is available if there is no General Partner2 VAT excluded3 The option is available if there is no Guide Sponsor 4 The option is available if there is no Partner Country
Advertising in theofficial Exhibition Guide
Order Item Option Price, € 2
1 Logo on the plan 5002 Advertisement page (1\2) 8003 Advertisement page (1\1) 1,200
4 Double page spread (2\1) 1,720
5 Inside cover advertisement (second cover page)4 2,000
6 Inside back cover advertisement 1,720
7 Back cover advertisement3 2,000
8Logo in headers or footers of the guide pages (exclu-sively for one company)1
1,720
9 Highlighting in the exhibitor list 350
Layout specifications are provided on request.
MITT Official Guide is distributed among the visitors and exhibitors. The guide includes business events schedule, detailed floorplan and a full list of exhibitors.Advertising in MITT Official Guide is a perfect opportunity to differentiate your company from your competitors and attract more visitors to your stand.
The number of copies produced is 15,000, colored, A4 format.
www.mitt.ru
MARKETING OPPORTUNITIES
Advertising on the official exhibition website mitt.ru
The indicated price is to display for 30 calendar days.
Number of banner slots is limited.
Banner specifications are provided on request.
BONUS: Exhibitor's news on mitt.ru (News section)
Placing a banner on mitt.ru informs the target audience of your products and brand before and during the exhibition and attracts more visitors to your stand. Thousands of potential buyers visit the exhibition website every day. Advertising banners are placed on the main and interior pages.
99% of MITT visitors register and receive their visitor badge through the exhibition website.
Placing a banner on the website of Russia’s most visited tourism exhibition is your opportunity to reach the maximum target audience and invite key visitors to your stand.
1 MITT 2019 Statistics2 The option is available if there is no General Partner3 VAT excluded
mitt.ru statistics1
> 200 000 unique website visitors in January-March
27 081 active users during the exhibition days
38 350 e-tickets
Order Item Option Price per unit, €3
10 Banner 1366x1442 1,500
11 Banner 435x80 1,000
www.mitt.ru
MARKETING OPPORTUNITIES
MITT Connect 460 €
The new MITT Connect service is a multifunctional lead scanner that is installed on your stand and integrated with the visitor database. The terminal allows you to collect a detailed database of visitors to the stand, including contact information in real-time during the exhibition, saving your time. That gives you a great advantage!
MITT Connect is your personal marketing tool that helps you:1. Automatically identify your target customers
2. Organise work with them according to their profile
and interests
3. Create a ready electronic database in real time
4. Classify "warm leads" for sales right after the exhibition
5. Create statistical reports online
6. Store information with 24/7 access
7. Distribute information materials electronically
8. Monitor the efficiency of your work at the stand
MITT Connect improves your exhibition ROIby reducing staff costs and making your timeat MITT more efficient.
Item #12 in the Order form
www.mitt.ru
MARKETING OPPORTUNITIES
How it works? 1. Visitors scan their badge on the terminal at your stand, which then shows their data, business profile, purchasing power, and products of interest.
2. You can start a dialogue knowing the level and needs of your potential client.
3. The terminal screen provides the visitor with your catalogue of products, services, and special offers.
4. The visitor's interests and preferences are collated on your Personal Account on the MITT website.
MITT Connect allows you to:1. Define your target audience among a crowd and concentrate on them
2. Obtain an online database of potential clients
3. Monitor the effectiveness of your stand
Thus, it is:1. More profitable than hiring additional staff
2. More efficient than manually processing hundreds of paper questionnaires and business cards
3. Faster than waiting for reports
4. Easier and more convenient for your visitors - your product catalogue will be available in their Personal Account
The cost of renting one lead scanner is 460 euro for 3 days of the exhibition. The cost includes adjustment, installation, technical support during the exhibition, storage of information entered*.
*You can apply for one or several terminals at once. Recommended number of terminals on the stand - 1 unit per 20 sq.m. Technical service provided by an authorized N-Connect provider.
Item #12 in the Order form
www.mitt.ru
MARKETING OPPORTUNITIES
Advertising materials distribution
Terms of use:1. Distribution is permitted across the entire exhibition area except visitor registration areas
2. The promoter may distribute materials only if they have a Promoter ID card
3. The promoter is not permitted to use sound amplifying devices or other technical devices
4. The Organiser doesn't provide promoter hiring services
Order Item Order Item Price, € 4
13 Promoter’s badge 600
14 Distributing materialsfrom the registration desks2 1,500
15 Inserts into exhibitor folders3 2,200
16
Distributing promotional materials together with the
official guide (cubes in the registration area)
2,200
1 MITT 2019 statistics2 Displaying promotional materials of your company on counters in the registration area in the foyer of the Pavilion. The materials are provided by the Exhibitor.3 Information materials are inserted into exhibitor folders. The materials are provided by the Exhibitor.4VAT excluded
Your target audience1
12 191 visitors on the first
exhibition day
1 523 exhibitors
22 289 professional visitors in 2019
www.mitt.ru
MARKETING OPPORTUNITIES
Additional exhibitor badges
Entry to the exhibition venue is valid only with an Exhibitor Badge, valid from 08:00-20:00 throughout the exhibition including installing and dismantling.
* If the area of your stand is less than 8 sq.m. , your company will be provided with two badges. On the outdoor exhibition area, badges are issued on the basis of 1 badge per 12 sq.m. On the second floor of the stand - 1 pass per 8 sq.m
Badge issuing process:1. Using the table above, calculate the number of badges, which are included in your Contract cost. If needed, order additional badges.
2. Supply the information of your staff in your Personal Account by 3 March 2020 (all the badges are personalized).
3. Collect badges at the ITE stand during the exhibition.
Order Item Option Price, €1
1 badge per 4 sq.m.*of the exhibition area
Included in the Contract
17 Additional badge 30
1VAT excluded
www.mitt.ru
MARKETING OPPORTUNITIES
Outdoor advertising tools at the exhibition gives maximum reach to your target audience. All the advertising structures are located in places with the greatest concentration of exhibition visitors.
Outdoor advertising opportunities
The indicated price includes carrier production, installation, dismantling and rental of the required structure for the period of placement. LED screen video clip is provided by the Exhibitor.
Order Item Option Price perunit, €1
18Advertising construction,
triangular shape at the base,side format is 2x3m
1,400
19Advertising construction,
rectangular shape in the base, the side is 2x3m
1,700
20Outdoor portable advertising struc-tures on the exhibition complex ter-
ritory (2x3m, 3x3m, 4x3m, 6x3m)
9001,1001,3001,900
21 Advertisement on a light box, 1 side of 1.23х2.5m 600
22Rent of an area on flagpoles
(the hight of a flagpole – 7 m, the flag is 1,35x0,9m)
500
23
Advertising video on outdoor LED screens screen size – 24х9m. The prices are for 3 days, 288 displays a day. 10 seconds, 20 seconds, 30
seconds & full airtime.
1,0001,8002,30010,000
24 Advertising banner on the facade of the Pavilion 1 (rear side), 10,5x5m 4,000
1 VAT excluded
22
20
24
23
www.mitt.ru
MARKETING OPPORTUNITIES
Advertising inside the Pavilion 1
Order Item Option Price per unit, €1
25Portable advertising structures in
the foyer of the Pavilion 1 (1x1.29m; 2x2.9m; 3x2.9m; 4x2.8m; 6x2.8m)
500600700800
1,000
26 Light box side (1.15x1.95m) 700
27Advertising on a two-sided banner of 18х6m on ceiling girders in the foyer
of the Pavilion 18,100
28
Advertising on the glass surfaces of the second floor balcony
(front side 5.68x0.9mside part 10.5x0.9m)
9001,300
29 Floor sticker, placement and printing of one 1х1m sticker 400
30Advertising on the glass surfaces of
the second floor around the perimeter
8,200
31Advertising on the glass surfaces of the second floor (cafe area, double-
sided pasting)
contact Organiser
1VAT excluded
27
28
26, 31
30
www.mitt.ru
MARKETING OPPORTUNITIES
Rent a conference hall and equipment for your own events at the exhibition
Conference halls are available at the exhibition to host your own event outside your stand.
FOR THE FIRST TIME rent of the open presentation area in the heart of the exhibition hall is available!
Event topics must be coordinated with the Organiser. Topics similar to events held by the Organiser are not permitted.
The Organiser reserves the right to change the event schedule at its discretion and notify all parties involved.
Please contact the Organiser for the latest information on the type of seating, seating options, equipment and number of seats.
You can also contact your Project Manager to complete an extra order form.
Point #32 in Order form.
The advertising opportunities can be adjusted according to marketing goals, objectives and individual characteristics of your company, country or region.We are also ready to discuss special projects in Exhibition Business Programme Sponsorship.
MITT also presentsSponsorship and Partnership Packages: MITT General PartnerVisitor registration SponsorMITT Opening Ceremony PartnerMITT Badges Lanyards SponsorNavigation SponsorOfficial Guide SponsorExhibitors Award Ceremony PartnerVisitor bags SponsorOfficial Insurance CompanyOfficial BankOfficial Mobile operatorOfficial AirlinePartner RegionPartner Country
MITT Exhibition DirectorArtem ChernyshovPhone: + 7 (499) 750 0828, ext. [email protected]
Senior Event & Sales Manager Mrs. Zeljka TomljenovicPhone: +44 (0) 20 7596 [email protected]
Senior Event & Sales ManagerAaron DombeyTel: +44 (0) 20 3545 [email protected]
SOLD
If you are planning your advertising campaign and are interested in the above Sponsorship Packages or some individual advertising options, please do not hesitate to contact us.
send till: Price, € Quantity Total
1
10.02.2020
LOGO ON THE PLAN 5002 ADVERTISEMENT PAGE IN THE GUIDE 1/2 8003 ADVERTISEMENT PAGE IN THE GUIDE 1/1 1,2004 ADVERTISEMENT DOUBLE PAGE SPREAD IN THE GUIDE 2/1 1,720
5 INSIDE COVER ADVERTISEMENT PAGE (2nd cover) 2,000
6 INSIDE BACK COVER (3rd cover page) 1,7207 BACK COVER OF THE GUIDE 2,0008 LOGO IN HEADERS OR FOOTERS OF THE GUIDE PAGES 1,7209 HIGHLIGHTING IN THE EXHIBITOR LIST 35010 35 days before
postingBANNER ON HOME PAGE 1366x144, 1 month placement 1,500
11 BANNER ON HOME PAGE 435x80, 1 month placement 1,00012
15.02.2020
MITT CONNECT LEAD SCANNER 46013 PROMOTER BADGE 60014 PROMOTIONAL MATERIALS DISTRIBUTION FROM REGISTRATION ZONE COUNTERS 1,50015 PROMOTIONAL MATERIALS INSERTING INTO EXHIBITORS FOLDERS 2,200
16 PROMOTIONAL MATERIALS DISTRIBUTION IN CUBES IN THE FOYER OF THE PAVILION 1 2,200
17
15.02.2020
ADDITIONAL EXHIBITOR BADGES 3018 TRIANGLE ADVERTISING OUTDOOR STRUCTURE 2x3m 1,40019 RECTANGULAR ADVERTISING OUTDOOR STRUCTURE 2x3m 1,500
20
OUTDOOR ADVERTISING STRUCTURE 2x3m 900OUTDOOR ADVERTISING STRUCTURE 3x3m 1,100OUTDOOR ADVERTISING STRUCTURE 4x3m 1,300OUTDOOR ADVERTISING STRUCTURE 6x3m 1,900
21 OUTDOOR LIGHT BOX SIDE 1.23x2.50m 60022 OUTDOOR FLAGS NEAR THE PAVILION 500
23
10.02.2020
VIDEO ON OUTDOOR LED SCREEN 10 sec. 1,000
VIDEO ON OUTDOOR LED SCREEN 20 sec. 1,800
VIDEO ON OUTDOOR LED SCREEN 30 sec. 2,300
VIDEO ON OUTDOOR LED SCREEN full airtime 10,000
24 BANNER ON THE FACADE OF THE PAVILION 1 (rear side) 10.5x5.0m 4,000
25
PORTABLE ADVERTISING STRUCTURE 1x2.9m 500
PORTABLE ADVERTISING STRUCTURE 2x2.9m 600
PORTABLE ADVERTISING STRUCTURE 3x2.9m 700PORTABLE ADVERTISING STRUCTURE 4x2.8m 800
PORTABLE ADVERTISING STRUCTURE 6х2,8m 1,000
26 LIGHT BOX ADVERTISEMENT 1.15x1.95m 700
27 TWO-SIDED BANNER ON CEILING GIRDERS, 18x6m 8,100
28ADVERTISING ON THE GLASS SURFACES 5.68x0.9m 900
ADVERTISING ON THE GLASS SURFACES 10.5x0.9m 1,300
29 FLOOR STICKER, price for 1 sq.m. 400
30 ADVERTISING ON THE GLASS SURFACES AROUND THE PERIMETER 8,200
31 ADVERTISING ON THE GLASS SURFACES (cafe area, foyer of the Pavilion 1) CONTACT ORGANISER
32 BOOKING CONFERENCE HALL CONTACT ORGANISER
MITT Order form17-19 March 2020, Crocus Expo, Moscow
1. EXHIBITOR
Exhibiting Company:2. CONTACTS
3. ADVERTISING OPTIONS
Contact person
Phone number
TO ORDER THE OPTIONS FILL THE FORM AND SEND TO YOUR MANAGER
4. TOTAL (VAT excluded)
5. EXHIBITOR SIGNATURE
Date SignatureName