nayan npd product ppt

8/8/2019 Nayan NPD Product Ppt

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BY: Nayan Saha

PGDM 3rd SEM

Reg No.5056


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QUICK SHAVEThe time a man can shave


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NEW PRODUCT CONCEPTy PRODUCT:Ashaving cream which gives you a clean

shave with in 2 minutes. It is a new concept because

for doing shave you havent need any Razor.y At first you have to apply it on your beard and keep it

for 2 minute, then clean your face with cutton and geta clean shave.


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CONCEPT TESTING PROCESSy Concept testing is an endeavor used in identifying

early on potentially successful products. It focuses on

taking into account peoples reaction to a basic idea ofthe product, helping in making decisions such aspass/fail or go/not go.

y For this concept testing purpose I prepared a

questionnaire that helps to know the trends ofcustomer for this types of product.


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Shaving process of customer

0

5

10

15

20

25

30

35

By own In saloon

35

15

Series1


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Frequency of shaving

56%

24%

20%

Chart Title

Daly 2 times in a week 3 times in aweek


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Response for purchase Quick Shave

shaving cream

Yes

90%

No

10%

Chart Title


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MARKETINGMIX OF QUICK

SHAVEy Product

y Price

y Placey Promotion.


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PRODUCTy This is the cream for shave with out razor.

y Cream with moisturizer.

y Pleasant fragrance.y Friendly with skin.

y Power for given a clean & smooth shave with in twominute.


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PRICEy Market penetration pricing:

Low Price, high Volume

Suitable for products which have long life

cycles.

Useful in launching into new market.

y Net 30gm for rs.66 only.


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PLACEy The main targeted places for this product is

Secunderabad & Hyderabad.

y The distribution channel which I used for this productis

Manufacturer Distributor CustomerRetailer


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y Target customer:

All those people those are working in MNC or private

sector from morning 8 a.m to evening 8 p.m.All the B.school student & faculty.


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PROMOTIONy News paper add.

y Wall painting

y Add in local T.V Channel.y Banner.


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MARKETING STRATEGYy For this product I adopt product differentiation strategy

because, product differentiation is the process ofdistinguishing a product or offering from others, to makeit more attractive to a particular target market. Thisinvolves differentiating it from competitors products aswell as a firm's own product offerings.


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USP OF THE PRODUCTQUICK SHAVE

The time a man can save

In this product I focus on benefit as USP.


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The reason for buyy This is the product which can save your shaving time.The people who are busy whole day this shaving cream

can help them to reduce the time which they spent forshaving.


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BUDGETy Office building rent (50000x12)

yFactory rent ,,

y Machinery cost

y Salary for 15 staff @ 20,000 x12

y Salary for Marketing & Sales people

(30@10,000x12)y Advertising cost in 4 entertainment

local channel for 6 months

y Wall painting cost

y Local News paper add for 6 month

y 500 banner @ rs.1000

y Raw material & packaging cost for

500000 units

y Distribution cost for 500000 units


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y Total production cost Rs.3,00,00000y Total selling cost Rs.3,60,0000

(500000 units @66 per unit)

y Total Profit= (selling cost-production cost)

= rs. 3,30,00000-3,00,00000

= rs. 30,00000


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nayan npd product ppt

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