nbtc business case holland
DESCRIPTION
TRANSCRIPT
![Page 1: NBTC business case Holland](https://reader033.vdocuments.net/reader033/viewer/2022061210/548f82dbb47959640d8b4f04/html5/thumbnails/1.jpg)
Business Case
Conrad van TiggelenDirecteur Destinatie Marketing
Nederlands Bureau voor Toerisme en Congressen
Amsterdam, 23 november 2011
![Page 2: NBTC business case Holland](https://reader033.vdocuments.net/reader033/viewer/2022061210/548f82dbb47959640d8b4f04/html5/thumbnails/2.jpg)
19941995
19961997
19981999
20002001
20022003
20042005
20062007
20082009
20102011
0
20
40
60
80
100
120
My Virtual Life
WorldWideWeb
1994
![Page 3: NBTC business case Holland](https://reader033.vdocuments.net/reader033/viewer/2022061210/548f82dbb47959640d8b4f04/html5/thumbnails/3.jpg)
19941995
19961997
19981999
20002001
20022003
20042005
20062007
20082009
20102011
0
20
40
60
80
100
120
My Virtual Life
1st edition Holland Site
“database”
1996
![Page 4: NBTC business case Holland](https://reader033.vdocuments.net/reader033/viewer/2022061210/548f82dbb47959640d8b4f04/html5/thumbnails/4.jpg)
19941995
19961997
19981999
20002001
20022003
20042005
20062007
20082009
20102011
0
20
40
60
80
100
120
My Virtual Life
2nd editon Holland website
“copy + images”
1998
Holland CD-ROM
![Page 5: NBTC business case Holland](https://reader033.vdocuments.net/reader033/viewer/2022061210/548f82dbb47959640d8b4f04/html5/thumbnails/5.jpg)
19941995
19961997
19981999
20002001
20022003
20042005
20062007
20082009
20102011
0
20
40
60
80
100
120
My Virtual Life
Minitel
2000
![Page 6: NBTC business case Holland](https://reader033.vdocuments.net/reader033/viewer/2022061210/548f82dbb47959640d8b4f04/html5/thumbnails/6.jpg)
19941995
19961997
19981999
20002001
20022003
20042005
20062007
20082009
20102011
0
20
40
60
80
100
120
My Virtual Life
2003
3rd edtion Holland website
“enhanced version”
![Page 7: NBTC business case Holland](https://reader033.vdocuments.net/reader033/viewer/2022061210/548f82dbb47959640d8b4f04/html5/thumbnails/7.jpg)
19941995
19961997
19981999
20002001
20022003
20042005
20062007
20082009
20102011
0
20
40
60
80
100
120
My Virtual Life
weblogtrippist.com
Bloggers in Amsterdam
2006
![Page 8: NBTC business case Holland](https://reader033.vdocuments.net/reader033/viewer/2022061210/548f82dbb47959640d8b4f04/html5/thumbnails/8.jpg)
19941995
19961997
19981999
20002001
20022003
20042005
20062007
20082009
20102011
0
20
40
60
80
100
120
My Virtual Life
Holland2.04th edition
Second Life
2007
![Page 9: NBTC business case Holland](https://reader033.vdocuments.net/reader033/viewer/2022061210/548f82dbb47959640d8b4f04/html5/thumbnails/9.jpg)
19941995
19961997
19981999
20002001
20022003
20042005
20062007
20082009
20102011
0
20
40
60
80
100
120
My Virtual Life
20092008
![Page 10: NBTC business case Holland](https://reader033.vdocuments.net/reader033/viewer/2022061210/548f82dbb47959640d8b4f04/html5/thumbnails/10.jpg)
19941995
19961997
19981999
20002001
20022003
20042005
20062007
20082009
20102011
0
20
40
60
80
100
120
My Virtual Life
5th edition Holland website
2011
#Love Holland picture platform
![Page 11: NBTC business case Holland](https://reader033.vdocuments.net/reader033/viewer/2022061210/548f82dbb47959640d8b4f04/html5/thumbnails/11.jpg)
Online Tools
Holland.com11 language versions, 14 country sites5 million visitors per year40 million pageviews per year
![Page 12: NBTC business case Holland](https://reader033.vdocuments.net/reader033/viewer/2022061210/548f82dbb47959640d8b4f04/html5/thumbnails/12.jpg)
Online Tools
6 multi language campaign sites 1,1 million visitors2,4 million pageviews
![Page 13: NBTC business case Holland](https://reader033.vdocuments.net/reader033/viewer/2022061210/548f82dbb47959640d8b4f04/html5/thumbnails/13.jpg)
Online Tools
Facebook: VisitHolland/Hollande/Holanda/Olanda 6 languages (English, Spanish, Italian, French, German, Dutch)
+188,000 likes (of which +155,000 english) 3.64 engagement rate (interactions per 1000)
![Page 14: NBTC business case Holland](https://reader033.vdocuments.net/reader033/viewer/2022061210/548f82dbb47959640d8b4f04/html5/thumbnails/14.jpg)
Online Tools
Twitter: @VisitHolland / Holanda / Olanda 4 languages (english, italian, spanish, german)
23,000+ followers (of which 21+ english)
2.7% interaction rate
![Page 15: NBTC business case Holland](https://reader033.vdocuments.net/reader033/viewer/2022061210/548f82dbb47959640d8b4f04/html5/thumbnails/15.jpg)
Online Tools
Flickr: VisitHolland200 images7000 views
![Page 16: NBTC business case Holland](https://reader033.vdocuments.net/reader033/viewer/2022061210/548f82dbb47959640d8b4f04/html5/thumbnails/16.jpg)
Online Tools
YouTube: Holland.com 90 video’s 350,000 views
![Page 17: NBTC business case Holland](https://reader033.vdocuments.net/reader033/viewer/2022061210/548f82dbb47959640d8b4f04/html5/thumbnails/17.jpg)
Picture platform: Love.Holland.com1 language (Dutch)
14,302 visitors, 8,820 unique28,500 unique pageviews
![Page 18: NBTC business case Holland](https://reader033.vdocuments.net/reader033/viewer/2022061210/548f82dbb47959640d8b4f04/html5/thumbnails/18.jpg)
Online Tools
Weblog : Trippist.comTarget: College students 50,000 unique visitors
![Page 19: NBTC business case Holland](https://reader033.vdocuments.net/reader033/viewer/2022061210/548f82dbb47959640d8b4f04/html5/thumbnails/19.jpg)
Online Tools
iPhone : Amsterdam App110,775 downloadsAvg. 135 per day.
![Page 20: NBTC business case Holland](https://reader033.vdocuments.net/reader033/viewer/2022061210/548f82dbb47959640d8b4f04/html5/thumbnails/20.jpg)
Online Tools
Multi-languageE-Newsletters:
500,000 subscrib.19 % av. open rate
![Page 21: NBTC business case Holland](https://reader033.vdocuments.net/reader033/viewer/2022061210/548f82dbb47959640d8b4f04/html5/thumbnails/21.jpg)
The ChallengeDoelstelling :
Bezoekers x Bestedingen => Nederland
Doelgroepen (Motivaction model): • Traditionals• Mainstream families• Achievers• Upper class quality seekers• Postmoderns
Vragen :• Kiezen voor welke tools voor welke doelgroepen?• Hoe worden alle tools geintegreerd?