nce summer leadership institute - major gifts and planned giving
DESCRIPTION
Dave Tinker, CFRE's slides for presentation on how Arc chapter leaders can start up a major gifts and planned giving program. Presentation given on 7/25/14 at the National Conference of Executives (NCE) of the Arc of the US's Summer Leadership Institute in Chicago.TRANSCRIPT
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Major Gifts & Planned Giving
NCE Summer Leadership InstituteJuly 25, 2014
Dave Tinker, CFREVice President of Advancement, ACHIEVA
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Individuals72%
Bequests8%
Foundations15%
Corporations5%
2013 Giving USA Figures
$335 billiontotal
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Giving USA Figures
• Giving to Human Services is up• Giving overall just getting back to 2007 levels• Historically, giving has always been about 2%
of GDP• People of lower income levels give higher % of
income
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Major Gifts
• What is a major gift?– Depends on your organization
• They come from individuals• 90% of gifts will come from 10% of your
donors
Img Source: synergyelkgrove.com
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Planned Giving
Img Source: dont-look-now.com
•Best time to start it is 10 years ago
•Bequests are the most common planned gift
•Work with Community Foundations
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It can be as simple as…
"I give, devise and bequeath to The Arc of XYZ, a Pennsylvania not-for-profit corporation with offices presently located at 123 Any Street, Pittsburgh, Pennsylvania, 98765, the sum of $____."
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Planned Giving Prospects
• Link• Ability • Interest• Consider Demographics
Img Source: Flickr
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The Arc & Planned Giving
• Working with Crescendo so chapters can utilize pooled resources for planned gift marketing– Written materials– Website– Peer support
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Ramping Up Your Arc
• Can be a cultural change• You need to have a big vision to share• Have support and buy-in from board• Know what do you do if you get offered more
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Getting a Meeting
• Thank you visit• Advice visit• Get to know you visit• Would you be interested in learning more visit• I have an idea I’d like to run by you visit
Make the Ask = Change the World
• What to ask• Think of possible objections• We have 2 ears & 1 mouth so listen twice as
much• Ask then shhh!
11Img Source: keepcalmomatic
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You’ve Asked…Now What
• YES– A memorandum of understanding can spell out
specific restrictions– Acknowledge appropriately– Show them how gift has helped
• Maybe– Continue the conversation
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You’ve Asked…Now What
• No– Ask why and discuss– No ≠ No– Ask to keep them abreast of your project– Continue to cultivate them
Tools• Giving Societies– One society for Major Gifts– One for Planned Giving
• Newsletters – “Insider” Access
• List of What Q’s to Ask
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Img Source Flickr
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Questions?
Img Source: freshventure.com