NDTV

Presented By : Team 6

Sonal Bansal(TL)Swapnil JainSwati GuptaSumit KumarVikas Chauhan

NDTV (New Delhi Television Limited )

founded in 1988 is a private television

company in india

It was founded by Pronnoy Roy ,an eminent

journalist and current chairman and director of

NDTV group .

CORPORATE PROFILE

NDTV is among India’s top broadcasters and has

twenty three offices and studios across the country .

Its three national news channels NDTV 24 X 7 ,NDTV

India & NDTV Profit from the core of the company .

Its infotainment channels are like NDTV

Imagine ,NDTV goodtimes .The company has become

a full fledged media player………..

NDTV has setup NDTV worldwide (Media consulting)

& NDTV Labs (Media software & Technology)

NDTV INDIA

NDTV was the brainchild of its Chairman, Prannoy

Roy and his wife Managing Director, Radhika Roy.

In 1988, NDTV's producers produced a news and

current affairs show ‘The World This Week’ for

Doordarshan.

In 2003, they launched two 24-hour news channels—

NDTV 24x7 in English and NDTV India in Hindi.

COMPITITORS STAR NEWS ZEE NEWS DD NEWS AAJ TAK

NDTV 24 X 7

NDTV 24x7 is a premier English language

television network that carries news and

current affairs in India, it is owned by New

Delhi Television Ltd.

NDTV 24x7 is also available outside of India,

broadcasting in the UK on the Sky Digital

platform, in the U.S. on the Direct TV platform

PROGRAMMES ‘The big fight’ and ‘we the people’are the most popular shows.

We the people with Barkha dutt.

Big fight host by Vikram chandra.

AWARDS

Best English News Channel of Asia in 2005 at the Asian Television

Awards.

Best English News Channel in 2005 at the Indian Television Academy

Awards .

Best English News Channel in 2006 at the Indian Television Academy

Awards.

NDTV PROFIT NDTV Profit is a business news channel started by New

Delhi Television in January 2005. Started to provide

competition to the monopoly enjoyed by CNBC-TV18.

It has a large number of journalists covering the action

from the Bombay Stock Exchange (BSE) and the

National Stock Exchange of India (NSE)

On 14 December 2006 NDTV Profit was launched a

video screen at the BSE building

LEADERSHIP AWARDS

The NDTV Profit Business Leadership Awards

was started by NDTV Profit in July 2006. The first

edition of this saw the awards being given away to

entrepreneurs by the Indian Prime Minister

Manmohan Singh. Nandan Nilekani of Infosys

was chosen the Viewers' Choice Best Global

Indian.

COMPITITORS ET Now Headlines Today Zee Business CNN-IBN

NDTV IMAGINE

Imagine TV is a Hindi general entertainment

channel.

The channel was established by NDTV Group

under the stewardship of former STAR India CEO

Sameer Nair.

The channel, was launched in India on January 21,

2008 as NDTV Imagine.

CONTROVERSIES

NDTV’S infotainment channel NDTV

imagine had been criticized by children’s

rights groups accusing it

of ‘exploitation of infants’ in its reality show

“pati , patni aur woh”(Husband ,wife and the

other one ),a program

inspired by the Baby borrower of BBC.

NDTV GOODTIMES NDTV Good Times is an India-based lifestyle television

channel that is owned by New Delhi Television.

The channel is a joint venture between NDTV and Vijay

Mallya's UB Group and it launched in September 2007.

Programming includes talk shows, cooking shows,

programs on fashion, health & wellness, technology and

Indian marriages.

LATEST AWARDS TO NDTV

NAB 2008 International broadcasting

excellence award -NDTV labs .

CBA –Thomson foundation journalist of the

year award

CBA –IBC Award for innovative engineering –

NDTV labs.

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NDTV

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5,000.00

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15,000.00

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Total AssetsNet ProfitMarket Cap. (Rs. cr.)

STRATEGY FAILURE & RECOVERY

The NDTV Group has terminated its pact with the US-based Scripps

Networks Interactive Inc (Scripps) to introduce lifestyle channels in India.

In a filing to the BSE, NDTV said it has decided to exercise its right to

terminate the definitive agreements and was in the process of terminating

them.

However, the company did not give any reason for terminating its agreement.

The NDTV scrip fell 3.27 per cent to close at Rs 116.85 on the BSE.

NDTV had reached a definitive agreement with Scripps last November to

create a strategic alliance for lifestyle channels in India.

The transaction would have resulted in Scripps acquiring 69 per cent stake in

subsidiary NDTV Lifestyle Ltd that runs television channel NDTV Good

Times.

NEW STRATEGIC MOVE

The NDTV Group posted a consolidated net profit of Rs 117.65 crore

aided by a one time gain of Rs 337 crore from the stake sale in

subsidiary NDTV Imagine to Turner Asia Pacific Ventures for the

year-ended March 31, 2010 on revenues of Rs 584.21 crore.

South Asia Creative Assets Limited, a subsidiary of Astro All Asia

Networks plc, will acquire a 49% stake in NDTV Lifestyle Holdings

Private Limited. NDTV Lifestyle Holds Private Limited is the

proposed holding company for NDTV Lifestyle Limited, the lifestyle

subsidiary of NDTV .

Dated September 20, 2010.

STRATEGIES FOLLOWED

Reaching the masses Tapping consumer’s sensitivity Business analysis by :

Using Ansoff’s Classic Model for growth stage

Using TOWS Technique for business

THANK YOU