nea spring 2014 - demographics of social media users - dan bullman
DESCRIPTION
This presentation was given by Dan Bullman at the 2014 New England Archivists Spring Meeting in Portsmouth, New Hampshire on March 22, 2014. It was part of a panel workshop called "Monster Lake Trout: Landing the Big One With Social Media," which included presentations from VivianLea Solek, Dani Fazio, Erik Bauer, and Barbara Austen.TRANSCRIPT
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“Monster Lake Trout”Landing the Big One with Social Media
Demographics of Social Media UsersDan BullmanNEA Spring Meeting 2014Portsmouth, NH
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Goals Bombard you with a chaotic array of
statistics and photos Bring some order to said chaos Present you with a demographic
breakdown of social media users Set the stage for other presenters
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Sites We’ll Talk About Facebook Twitter Pinterest Instagram
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I Bet You Didn’t Know That… Adults, age 18-29, comprise the largest
group of social media users Facebook is the most popular social
media site, with over two-thirds of internet users reporting they are on the site
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Twitter Percentage of internet users on Twitter
has doubled since 2010 More popular among people living in
cities More popular among African-Americans
and Hispanics (26% and 19%) Some of you may even be live-tweeting
this as we speak…
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Pinterest More popular among women than men
(15% of women; 5% of men internet-users on the site)
More popular among white people than African-Americans or Hispanics
Also more popular among higher income brackets ($50K-$75K and more than $75K)
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Instagram More popular among women than men More popular among African-Americans
and Hispanics
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Conclusion: Social Media Strategy Serves as a portal to our collections, not
a substitute for them Will not solve all of our outreach
problems Need to actually promote our social
media accounts so that people will know about them
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Sources Pew Research Center Study:http://www.pewinternet.org/2013/02/14/social-networking-site-users/