neighborhoodreach.com willowbend corporation. neighborhoods a geographically localized community...
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NeighborhoodReach.comNeighborhoodReach.comWillowbend Corporation
NeighborhoodsNeighborhoodsA geographically localized
community within a larger geography where the inhabitants share many common characteristics
Home styles, prices and ageShopping areasSocial lifeSometimes ethnicityAnd more
An Additional Important An Additional Important TargetTargetMarketRegion or ZoneZip CodeTarget Zone (Sub Zip)Delivery RouteSelective Address
Neighborhoods Cross Other Neighborhoods Cross Other TargetsTargetsMarketRegion or ZoneZip CodeTarget Zone (Sub Zip)Delivery RouteSelective Address
Not a Square Peg in a Round Not a Square Peg in a Round HoleHoleNeighborhoods are not:
◦USPS geopolitical boundaries◦Municipal or county definitions◦Limited to census definitions◦Company delivery route limited
Willowbend has brought together its assets of:
155 million residence and business address file
US digital street fileDemographic information and
profilesProprietary data management
technology
Defined as:◦A cluster of streets that are
navigable without exiting onto a higher speed boundary road
◦A collection of residential and business addresses within the cluster of streets
◦A demographic profile that describes the cluster
Digital street file with Neighborhood Clusters® identified
Residential and business addresses appended with longitude and latitude, census block group and congressional district
Entry and exits identifiedSequence from each entry and exitResidential and business counts by
USPS and census geographyDemographic profile definition of the
area
What can you do with What can you do with this?this?Route building and sequencing
◦We have now started using these clusters in our Route Xpert application Build routes based on clusters Profiles Ease of travel
◦Optimizing sequenced delivery is easierSince January we have created and
optimized delivery routes using clusters as the base for over one million newspaper deliveries
What can you do with What can you do with this?this?Reach more advertising customers
◦Many advertisers need “neighborhood reach” Real estate Strip malls Grocery Bank Restaurant And more
◦Neighborhoodreach.com http://71.252.225.93/
What can you do with What can you do with this?this?Customer Solicitation
◦Append current customer files◦Analyze clusters that are high
potential and find more◦Rank clusters on potential
New Subscriber Solicitation Program
Willowbend ApplicationsWillowbend ApplicationsModifying all our applications to
utilize Neighborhood Clusters®
◦Route Xpert◦Operations Xpert◦Mailing Xpert
What’s available?What’s available?Geography
◦US◦State◦County◦Zip Code
Data◦Any or all of the data in a cluster
NeighborhoodReach.comNeighborhoodReach.comWillowbend Corporation