nenad senic: cross-media content marketing programmes: what makes them successful
TRANSCRIPT
Cross-media content marketing programmes:
What makes them successful
Power of Content Marketing 2015 28 May 2015 Nenad Senić
Content Marketing Institute, European Editor (CCO Magazine)@nenadsenic
NEXT 30+ MINUTES
1. EXAMPLE #1 – JOHN LEWIS COOK EDITION 2. EXAMPLE #1 1/2 – ŠKODA SLOVENIJA 3. WHAT IS CROSS-MEDIA CONTENT MARKETING PROGRAMME 4. WHY CROSS-MEDIA CONTENT MARKETING PROGRAMME 5. EXAMPLE #2 – LIDL SLOVENIJA 6. SECRET SAUCE: STRATEGIC PLANNING 7. EXAMPLE #3 - THE INSTITUTE OF CHARTERED ACCOUNTANTS IN ENGLAND AND WALES 8. …BUT
JOHN LEWIS COOK EDITION
ŠKODA SLOVENIJA
CROSS-MEDIA CONTENT MARKETING
“THE KEY TO SUCCESS IS TO KNOW WHERE CUSTOMERS ARE INTERACTING AND HOW TO
TRANSLATE A BRAND TO THE MEDIA THAT THEY ARE USING TO DO THIS. THIS COULD MEAN THROUGH A MAGAZINE, A WEBSITE, SOCIAL MEDIA OR, MORE
LIKELY, A WELL THOUGHT OUT MIXTURE.”
by Julia Hutchison, BORN Group
LIDL SLOVENIJA
STRATEGY
WHY?
FOR WHOM?
WHAT?
HOW?
MEASURE & ADAPT
THE INSTITUTE OF CHARTERED ACCOUNTANTS IN ENGLAND AND WALES
WHY AM I HERE?
HOWEVER...
JUST BECAUSE YOU CAN
DOESN’T MEAN
YOU SHOULD.
by Michele Linn, CMI
DZIĘKUJĘ.
Nenad Senić; [email protected] (Twitter, LinkedIn, Facebook, Instagram)
Content Marketing Institute, European Editor (CCO Magazine)
Ljubljana, Slovenija