CIO SummitSocial Media PanelNovember 10, 2009

Managing Risk in Social Media

•It’s better to be in the conversation than to not even know one is occurring

Social Media Return on Investment

•Enhance productivity•Enhance collaboration•Promote learning, innovation•Enable rapid communication•Improve executive communication –

more personal approach•Develop dynamic knowledge

repositories

Return on Investment•Soft

▫Transparency▫Brand enhancement▫Worker efficiency, networking,

satisfaction (Ygen)•Hard

▫Drive web traffic to website, events, announcements

▫Recruitment▫Employee Wellness▫Client referrals

Risks Mitigation Plan

•Monitor what people are saying about you•Manage your online reputation•Enter cautiously•If you launch a blog, require that

comments be approved before posting•Consider Web 2.0 a new tool set, not a

solution looking for a problem•To block or not to block social media from

work site?

Toe in the Water Approach

•Develop a strategy•Claim your brand•Monitor your brand•Focus on the big 4 – LinkedIn, Facebook,

Twitter, YouTube•Begin by repurposing content – press

releases, evergreen content•Utilize existing marketing, PR staff, or

outsource