nepc conf presentation march 2014

FROM PAID PARKING TO FINE ARTS THE BRANDING OF A CITY’S PUBLIC PARKING

MARCH 2014 2014 NEW ENGLAND PARKING COUNCIL CONFERENCE

KATHRYN HEBERT, EXECUTIVE DIRECTOR, NORWALK PARKING AUTHORITY

STATHIS MANOUSOS, VICE PRESIDENT, BUSINESS DEVELOPMENT & REGIONAL MANAGER, LAZ PARKING

DAVID SNYDER, PRESIDENT AND CEO, SNYDER GROUP, INC.

FROM PAID PARKING TO FINE ARTS: THE BRANDING OF A CITY’S PUBLIC PARKING

Norwalk Facts

• 6th largest city in the state of Connecticut

Norwalk Facts


• Population of approximately 83,000

Norwalk Facts


• Population of approximately 83,000

• Home to Fortune 500 companies and thriving small businesses

The Challenges

Little importance to City Hall

• Line item in the Norwalk Department of Public Works

• City deposited any revenue collections into the general fund

• Enforcement almost non-existent as a result of political pressures; little or no compliance

The Challenges

A business that had yet to be run like a business

• No systems in place; No economies of scale; No compliance

• The facilities suffered from negligent maintenance

The Challenges

Paradigm of paid parking

• For public - Surrounding smaller suburbs where most parking is free,

taxpayer subsidized - Misconception that Parking Authority was taxpayer funded

• For business community

The Solutions

The Solutions: Two-Fold Approach • Apply business concepts to manage public parking assets

• Improve perception of public parking

The Solutions

The Business Solution: • Run Parking Authority as a business with business priorities

• Create the parking authority as an enterprise financial structure

• Improve city assets using parking dollars

• Self-funded from parking fees. Not taxpayer subsidized

• Successful private/public relationships/team. Contracted with LAZ Parking

Partners In Parking ™

LAZ Parking

LAZ Parking Fast Facts Founded: 1981

Locations: 1,800 Parking Spaces: 725,000

Revenues: $780 Million Employees: 7,300

States / Cities: 24 / 239

Portfolio Mix: Managed, Leased & Owned

Market Segments:

Hospitality & Valet, Office Buildings, Medical & Hospital, Airport & Transportation, Campus, Government & Municipal, Retail & Mixed Use, Event & Stadium Parking, Residential Buildings and Shuttle Services

Regional Offices: Atlanta, Boston, Chicago, Columbus, Dallas, Hartford

(Home Office), Los Angeles, Miami, New York, Philadelphia, San Diego, San Francisco, Washington, DC

LAZ Parking Fast Facts Founded: 1981

Locations: 1,800 Parking Spaces: 725,000

Revenues: $780 Million Employees: 7,300

States / Cities: 24 / 239

Portfolio Mix: Managed, Leased & Owned

Market Segments:

Hospitality & Valet, Office Buildings, Medical & Hospital, Airport & Transportation, Campus, Government & Municipal, Retail & Mixed Use, Event & Stadium Parking, Residential Buildings and Shuttle Services

Regional Offices: Atlanta, Boston, Chicago, Columbus, Dallas, Hartford

(Home Office), Los Angeles, Miami, New York, Philadelphia, San Diego, San Francisco, Washington, DC

The Solutions

LAZ Manages & Operates a Turnkey System• Maintenance

• Enforcement

• Citations collection & processing

• Customer service operations

• Technology and Smart Parking

• Concessions services (including ATMs)

• Community relationship building

• Green initiatives

• Consulting

The Solutions

Example of a sound public/private partnership• City owns the assets

• LAZ has the ability & experience

Outcomes:

• Financial stability

• Implement tracking, controls and reporting

• Increased investment in infrastructure

• Customer service improvements including on street ambassadors

• Regular and consistent maintenance

• Improved security

• Concession services

• Revenue collections and stabilization

• Technology improvements for cost-effectiveness, increased compliance and better customer experience

The Solutions

The Solutions

Improve the image/perception of the Norwalk Parking Authority

Research to confirm perception, highlight issues

The Solutions


• Two audiences:

The Solutions


• Two audiences:

- Norwalk residents

The Solutions


• Two audiences:

- Norwalk residents

- Local business owners/managers

The Solutions


• Two audiences:

- Norwalk residents


• Unfavorable Opinions

The Solutions


• Two audiences:

- Norwalk residents



• Two biggest issues for both audiences

The Solutions


• Two audiences:

- Norwalk residents




- Not enough parking

The Solutions


• Two audiences:

- Norwalk residents




- Not enough parking

- paying for parking, the perception that parking was “free”

The Solutions

Norwalk lots are now cleaner, safer and more sensibly priced. Solar-powered

pay stations are being added to improve everyone’s sense of eco-friendly. And,

because a better parking experience means a better Norwalk experience, we’re

adding information kiosks with Norwalk’s own parking “ambassadors”.

And you’ll like this: Norwalk on-street parking meters are some of the first on the

Eastern seaboard to accept credit cards. Soon you’ll even be able to increase

your metered parking time right from your cell phone! Talk about answering the

call for convenience…

Best of all, these great improvements (and more) are NOT funded by taxpayer

money. Norwalk has a self-paying, self-improving parking system.

PARKING AROUND TOWN JUST GOT A LOT FRIENDLIER.

To learn more, find parking, buy permits or pay/appeal tickets, park yourself at www.NorwalkPark.org. You’ll discover how we’re raising parking to a whole new level.

NORWALKPARKING

AUTHORITY

NORWALK IS A GREAT PLACE TO LIVE, WORK AND VISIT. THE NORWALK PARKING AUTHORITY IS MAKING IT

A GREAT PLACE TO PARK.

LAUNCH AD CAMPAIGN

PARKING IS NO LONGER A

4-LETTER WORD.

PARKING IS NO LONGER A 4-LETTER WORD.

Norwalk lots are now cleaner, safer and more sensibly priced. Solar-powered

pay stations are being added to improve everyone’s sense of eco-friendly. And,

because a better parking experience means a better Norwalk experience, we’re

adding information kiosks with Norwalk’s own parking “ambassadors”.

And you’ll like this: Norwalk on-street parking meters are some of the first on the

Eastern seaboard to accept credit cards. Soon you’ll even be able to increase

your metered parking time right from your cell phone! Talk about answering the

call for convenience…

Best of all, these great improvements (and more) are NOT funded by taxpayer

money. Norwalk has a self-paying, self-improving parking system.


NORWALK IS A GREAT PLACE TO LIVE, WORK AND VISIT. THE NORWALK PARKING AUTHORITY IS MAKING IT

A GREAT PLACE TO PARK.

NORWALKPARKING

AUTHORITY

LAUNCH AD CAMPAIGN

ONLINE ADVERTISING

OUTDOOR ADVERTISING

SIGNAGE IN PARKING LOTS

PAY PARKING

THANK YOU!norwalkpark.org • 203-831-9063

1 Note space #

2 Pay at any pay station 24/7

NPA10001_PayParking Sign_0429.indd 1 4/29/10 3:31 PM

WEBSITE

Signage to promote website

SIGNAGE TO PROMOTE WEBSITE

Visit norwalkpark.org to sign up for SoNo Station space availability updates

and know your parking options before you leave home.

One more way parking in Norwalk just got a lot friendlier.

RUNNING TO CATCH A TRAIN?

NORWALKPARKING

AUTHORITY

MOBILE WEBSITE

E-ENVIRONMENTS

SONO?SO YES.SONO?SO YES.

The Maritime Garage – only a block away in any direction from movies, restaurants and shops. It’s safe, well-lit, and best of all—only $1 for unlimited parking after 5PM!

Webster and Haviland Parking Lots – directly behind shops and restaurants with easy pay-per-space parking. Talk about convenient.

South Norwalk is a great place to enjoy. The Norwalk Parking Authority is making it a great place to park.


NORWALKPARKING

AUTHORITY

ENJOYING SOUTH NORWALK COULDN’T BE EASIER,

OR PARKING MORE CONVENIENT:

To find out how easy it is to visit and enjoy South Norwalk,

visit norwalkpark.org NORWALKPARKING

AUTHORITY

ADVERTISEMENTS PROMOTING DESTINATION

COMMUNITY OUTREACH INITIATIVES

SNOW REMOVAL AD

While there have been rec-ommendations by some inthe General Assembly tomerge some functions of themotor vehicles departmentwith other agencies, Malloysaid he believes it will remaina stand-alone agency for atleast the near term.

“In the future, I thinkthere’s a real possibility,” hesaid.

Both he and Currey havealso spoken about possiblyexpanding the use of thirdparty organizations to pro-vide various DMV servicessuch as photo licenserenewals. Currently, the statehas an arrangement with theAAA automobile club.

Currey said she believesthe DMV is the ideal place forher to work.

“I have spent the majorityof my career working withconstituents and my aim hasalways been to make it workbetter for people,” she said.“Government is working forthe people and we should do

everything in our power tomake it work well and weshould do it as cost-effective-ly as possible.”

Currey lives in East

Hartford with her husbandDonald. They have four chil-dren and three grandchil-dren. She was first electedmayor in 2005.

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has mirrored that of NorwalkPublic Schools, although Sideby Side instructors are notunionized. So, too, mightstaff members adopt an HSAmedical plan.

When the NorwalkFederation of Teachersadopted its HSA plan in2009, The Hour reportedsavings well into the mil-lions.

“Those are two things ourfinance committee will reallytake into consideration,”Nittoly said.

He added “We are still in agood enough position where Idon’t see any kinds of drasticcuts to positions or pro-

grams.”In addition to its state-

allocated charter funds, Sideby Side qualifies for federalmoney like Title I, whichcomprises between $40,000and $50,000 of its yearlyoperating budget, Nittolysaid.

And like any school, Sideby Side can raise funds inde-pendently.

Every year, Nittoly saidthe community holds a galaand a wine-tasting event tosupport the experiential pro-grams, including educationalfield trips, that form thebackbone of the Side by Sidecurriculum.

In 2010, Side by Side also

netted a one-year endow-ment of more than $111,000through Connecticut’s 21stCentury LearningEnvironment Program. Thatmoney was earmarked torevolutionize classroomsthrough technology.

“Fortunately, we have nothad to make any significantcuts yet,” Nittoly said,adding that Side by Side has“planned around a rainyday” by setting money asidefor potential capital projects.“But that’s not to say there’sany more of a cushion. Weare nearing the point wherethere will be more difficultdecisions down the road.”

From A1

Feeling the pinch

From A5

Malloy picks DMV chief

• •• •

PARKING TICKET WARNING STICKER

INTERACTIVE KIOSK IN PUBLIC SPACES

COMMUNITY PARTNERING

MARITIMECruise & Cuisine

NORWALK SEAPORT ASSOCIATION & NORWALK PARKING AUTHORITY

COMMUNITY PARTNERSHIPS

COMMUNITY PARTNERSHIPSDISCOVER THE

FINER ART OF PARKING.What does art and public parking have to do with each other? A whole lot. Find the perfect parking lot for your visit to the SoNo Arts Celebration by visiting www.NorwalkPark.org and clicking on Parking in Norwalk. Here you’ll find information on and directions to our easy to access and easy to use public parking facilities in South Norwalk. Enjoy the art and enjoy the parking!

Norwalk Parking Authority is a proud supporter of the arts. Visit NPA’s Art in Parking Spaces exhibits at the SoNo Train Station and Maritime Garage.

NORWALKPARKING

AUTHORITY

www.norwalkpark.org

1 Webster Lot

2 Maritime Garage

3 North Water Street Lot

4 Haviland Lot


SoNo PARKINGSO COOL

www.NorwalkPark.orgFind your parking groove at:


Ho Ho Ho

PUBLIC ART

PUBLIC ART

THE ART OF PARKING.The Norwalk Parking Authority through a grant provided by the Federal Transportation Enhancement Public Art Program is happy to present public art installations in the SoNo Train Station. ENJOY! NORWALK

PARKINGAUTHORITY

Cool.

MARITIME GARAGE GALLERY

Paul Hitchen Alissa Siegal Fran Meehan

Joan Melnick

NEW INITIATIVES

2014 NEW CAMPAIGN

NORWALKPARKING

AUTHORITY

We have a spot for you.NorwalkParking.org

NORWALK IS A GREAT PLACE TO LIVE, WORK, PLAY AND VISIT.

SMARTPARKING TECHNOLOGIES

SPACE SENSOR

OCCUPANT SENSOR

The Future

• Increasing partnerships with developers, property owners, business community

• Expand parking asset usage

• Diversify revenue stream

The Many Faces of Norwalk Parking

QUESTIONS?

Snyder Group Inc. • One Selleck Street • First Floor • Norwalk, CT 06855 • 203-852-0586 • www.snydergroupinc.com©2013 Snyder Group, Inc. Any use in part or whole constitutes usage.

THANK YOU!

nepc conf presentation march 2014

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