netflix and core competency
DESCRIPTION
Netflix and Core Competency. September 20, 2011. Change in due date. First team paper due 10/6, NOT 10/4 as stated in syllabus. Core Competency. Particular strengths you have that others don’t Criteria It provides consumer benefits It is not easy for competitors to imitate - PowerPoint PPT PresentationTRANSCRIPT
Netflix and Core Competency
September 20, 2011
Change in due date
• First team paper due 10/6, NOT 10/4 as stated in syllabus
Core Competency• Particular strengths you have that others
don’t• Criteria
• It provides consumer benefits• It is not easy for competitors to imitate• I t can be leveraged widely to many
products and markets.• Technical/subject matter/relationships/
culture
Identify Core Competencies• Identify strategic intent• 4 key questions to i.d. core competencies
that support this strategy
Questions• How long could we dominate our business
if we didn’t control this competency?• What future opportunities would we lose
without it?• Does it provide access to multiple
markets?• Do customer benefits revolve it?
Examples
Disney Parks and Resorts
• Animatronics and show design• Themes and atmospheric attractions• Efficient operation of theme parks
Disney Parks and Resorts
• Animatronics and show design• Mary Poppins (1963)• Remy
Disney Parks and Resorts• Themes and atmospheric attractions
Disney Parks and Resorts• Efficient operation of theme parks
Disney Parks and Resorts• Efficient operation of theme parks
Netflix Core Competencies• ?• Based on your team’s option
– Identify core competencies– Brief written description of how each is a
competency (based on the 3 criteria identified in class)
– Due 9/27