Networked life...Network Enterprise

Luca Giuratrabocchetta Country Manager, Google Enterprise Italia

Professional Social Networks, Business e CarrieraFondazione CUOAAltavilla Vicentina, 16 Novembre 2011

Di che parliamo?Agenda

Promote

○ Un caso reale di utilizzo di Professional Networks sul web

○ Google per l'Enterprise

○ L'evoluzione del mondo ICT verso la Network Enterprise

○ Google e il mondo Social

Chi era costui?Luca Giuratrabocchtta

4.6bmobile subscribers

(67% population)

over1.7b

people worldwide with internet access

(25% population)

over

of all new handsets sold worldwide in 2009 were smart

phones

14%over

People and Businesses are increasingly connected

3.6bsearches conducted per day

worldwide

Research

over

videos streamed on YouTube everyday

1bEntertainment

over800mpeople visit social networking sites

over

Socialising

Internet is at the heart of our daily lives

Enterprise view...

Google Mission

make them universally accessible and useful

Web Video Books

Organize the world's information andallALL

News

40% of all information sits behind the companies' firewalls

Contenuti Enterprise

Organise & Manage the world's Information

Search / Advertising

DisplayAdvertising YouTube Mobile Enterprise

...not only Search

Organise & Manage the World’s Business Information

Internet as the Business Platform

1956: 5MB Hard Drive for IBM 305 RAMAC System

2010's Internet as the Business Platform

Business have made this transition before...

● High quality, reliable power● No hassles, just plug in● Very low cost per kWk

● Unreliable power output● Companies needed Energy Departments and

Chief Energy Officers● High cost per kWh

The Future of Work. Today!

Internet technologies make working as a team, synchronized to a shared goal, easier and more productive than ever.

“”

1990s: The Desktop Internet 2000s: Social Media & The Mobile Internet

The R-Evolution

There will be an increasing proportion of work undertaken by mobile IT nomads resourced by telecomputing, a set of

distributed workspaces and non-standard work arrangements.

“”

People@Work/2020, Australian Human Resource Institute, 2010

“ Studies show telecommuting can help businesses cut real-estate costs 20% and payroll 10%. ”

The Way We’ll Work, www.time.com, 2011

Nearly 85% of new jobs created between 1998 and 2006 involved complex "knowledge work" like problem-solving and concocting corporate strategy.

“”

The only reason to go to work, I think, is to do work. It's too expensive a trip if all you want to do is hang

out……Work will mean managing a tribe, creating a

movement and operating in teams to change the world.

“

”

The R-Evolution

Formal HierarchyInformal Advice

Network Informal Social Network

Introduction of Bureaucratic IT

The Rise of the Individual Worker

The Empowerment of the Productive Team

Differentiation through the power of process

Differentiation through power of controlling

information

Differentiation through power of speed, agility

and innovation

Informal Networks: The Company Behind the Chart, Krackhardt & Hanson

The Evolution of work: IT is a follower or the engine?

Teams, Not Individuals. Networks, not job roleIndividual productivity does not drive a company’s success

A new class of company is emerging - one that uses collaborative technologies intensively to connect the internal efforts of employees and to extend the organisation’s reach to customers,

partners and suppliers. We call this new kind of company the networked enterprise.

“”

The Rise of The Networked EnterpriseDec. 2010

Speed of access to knowledge

Speed of access to Internal Experts Employee

Satisfaction

30%

30% 20

%

Operating Costs

-10%Revenue

10%

Work in Networks, Manage Tribes The networked Enterprise is rasing and will succeed in the marketplace

2

1. Edit your documents and spreadsheets on your mobile device or tablet

2. Chat within a document and know who’s there with you.

3. Translate your document into any of 40+ languages

4. Create and send custom survey to colleagues in Google spreadsheets

5. Turn image files with text into editable Docs using OCR

Only Possible In The Cloud. Group Productivity21st Century Collaboration - survival of the adapters...

How Social are you...

40M people joined3.7B photos uploaded1M sites added the +1 button5B +1 impressions/day

off to a great start

Google+ : real life sharing, rethought for the web

circles hangoutsshare what matters with the people who matter most

say hello, face-to-face-to-face

mobileshare what’s around when you’re on the go

in the real world, people interact with businesses every day. google+ brings those rich relationships online.

introducing, you

○ start real conversations

○ inspire your customers to recommend new ones

○ Boost the performance of your

ads across the web

Google+ Your Businessbuilt (also) for business

Measu

reCreate and Share

Promote

pages

hangouts

circles

analytics

search

+1 button

social extensions

g+ icondirect connect

ripples

Grazie!

lucagiura@google.comhttp://www.linkedin.com/in/lucagiuratrabocchetta