networking is a necessity

Winfree Business Growth Advisors

Networking is a Necessity 3-16-16

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Networking Goal

A night out

Find potential clients

Find strategic partners

Get referrals or introductions

Give referrals or introductions

Learn____________

Welcome fact you are here indicates you want to learn and grow and I commend you for thatI believe we are never finished learning and you dont know what you dont knowYou will be the ones with the opportunity to gain a competitive advantage and not be left behindMy expectation red flag some areas where you have holes in your systems and structure - you will take away something that you can use to improve your sales success Please get a pen and paper. I will be mentioning some very important strategies and ideas you will want to take down and not forget.You likely have lots of questions.no such thing as Stupid questions At the end I am going to give a select group of you the opportunity to have a conversation with me about what may be holding you back and what you can do about it

Fly solo.

Do not bring or act as a wingman.

Avoid old home week.

Separate and conquer

Lead Generation

Marketing creates awareness (not necessarily leads)What you do with the awareness makes the differenceProspects do their own market research todayBefore: they would be curious and want to talk with you to get information determine if they like you and decide if they want to meet to see if they want to buyNow: It is done before you meet web site, business card, email, testimonialsDo they like you?Do they trust you?Will they give you the opportunity to earn their trust?

Research your audience

Who do you REALLY want to talk to?

Everyone has a network

200 contacts on average

Introductions from all angles

Arrive early and stay late.

Lay of the land.

Before after the fray

Dress appropriately

Eat BEFORE you go.

What is that lovely stain on your tie.

Let me hold your drink.

Ready, set, LISTEN!

Tune in.

Dont ambush.

Take a sincere interest in others.

Dont look over shoulders.

Relax, be yourself

You may not be the life of the party.

You are still welcome.

Dialogue Essentials

Clear

Simple

Short

Irresistible

Financial planner energy, mentally fitPersonal trainer confidence, perform better, ask for a raiseYou know how _________ are afraid to look? We help them get back on track without making painful changesOh really, my brother..Has he

Targets - Be specific

Categories to remember.

Mental Rolodex in motion.

Solutions and stories

Client came to us with A, we helped him to B

Disengage

Dont get cornered.

Dont monopolize.

Bring Plenty of Cards

Be Inclusive

Value the Hub Connect dots

The reference desk.

Thank the referral source.

Keep the referral source informed.

Reciprocate with authentic referral.

Become the Hub

Listen carefully for red flags for others.

Create psychic debt.

Next step

Be the first person to DO something.

Thank the organizer

Organizer has access to attendees.

Organizer can share other events.

Networking into marketing

Part of marketing plan

Other channels

Thank youfor your time

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