neuromarketing y conducta del consumidor
DESCRIPTION
Ponencia de Francisco Torreblanca en la Jornada organizada por Foxize School en Club Información de Alicante en enero 2013TRANSCRIPT
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Neuromarketing y conducta del consumidor
@fransinaia
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#5sentidos
@fransinaia
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#11millones
#ítems/segundo
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#soloprocesa40
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#somosirracionales
@fransinaia
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#imperfección
@fransinaia
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#casero #industrial
@fransinaia
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#creencias
@fransinaia
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#bayasdegoji #bayasdeacai
@fransinaia
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#adicción
@fransinaia
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#sexo #chocolate
#compras #alcohol
#tabaco
#juego #fármacos
#internet
#iphone
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@fransinaia
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#miedo
@fransinaia
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#ciclogénesisexplosiva
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#presióndegrupo
@fransinaia
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#sensacióndeurgencia
#sensacióndeescasez
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#sentidodepertenencia
#exclusividad
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#tiempo
@fransinaia
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#eslahorade
#hallegadoelmomentode
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#imagen
@fransinaia
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#90%infovisual
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#informaciónvisual
#presióndegrupo
@fransinaia
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#infografía
@fransinaia
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#nosomosvidentes
@fransinaia
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#artículo
Neuromarketing: La emocionalidad y la creatividad orientadas
al comportamiento del consumidor
@fransinaia
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“Si vais a tomar chocolate con churros, que os lo sirvan en una taza naranja,
pues así sabrá mucho mejor”
@fransinaia