neustar on mobile security (mhealth summit 2012 wipjam)
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WIPJam @ mHealth SummitDecember 2012
Panel Topic: Security and Privacy
Moderator: Lisa Peterson, Director, Mobile Business Development
Real Intelligence, Better Decisions
Neustar Information Services
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Company Background
A trusted, neutral provider of real-time information, analysis, and registry
services for the Internet, Telecommunications, information services,
financial services, retail, media and advertising sectors. Neustar applies
its advanced, secure technologies in identification, location, and
evaluation to help its customers promote and protect their businesses.
• Approximately 1,500
employees worldwide
• Corporate headquarters in
Sterling, VA (USA)
• Offices in North America,
Europe, and Asia
• FY2011 Revenue:
US$620.5 Million
• Stock Symbol: NYSE: NSR
• www.neustar.biz
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Mobile Is A Game Changer» mHealth application and content providers are tapping into
the unique characteristics of mobile to enable patients to access care and medical information anytime, anywhere
Immediate &
Dynamic
Always On &
Reach
Rich &
Interactive
Personalized &
Contextual
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Need Medical Help?
iPhone Free Health & Fitness Apps
Juniper Research estimates 44 M
downloads of mHealth apps by
end of 2012, and 142 M by 2016.
There are Thousands of Apps For That!
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Mobile Drives More Information Access & Sharing
Improved data collection,
accuracy
Increased Efficiency
Lower Costs
Real-time Decisions
Remote Consultation/Care
Relevant Notices/Alerts
Personalized Content
Identity theft/insurance fraud
Big Brother
Increased Costs
Personal safety
Incorrect Medical Information
Security breaches
Balancing security and privacy risks with personal health information with the benefits of mHealth
is critical ; all involved have accountability
Third Party Access
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© Neustar Inc. / Proprietary and Confidential6
Big Brother Pizza Scenario» http://www.youtube.com/watch?v=-zh9fibMaEk
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According to a 2011 World Health Organization report, governments cite issues related to data
privacy and security and the
protection of individual health information as two of the top barriers to the
expansion of mHealth.
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© Neustar, Inc. / Proprietary and Confidential8
Topics For Panelists» What industry regulations/policies must developers be aware of
when it comes to securing PHI data?
» Do mHealth apps receive more scrutiny then others (e.g. games?) Are there standards/regulations specific to mobile?
» Discuss new concerns that mobile presents related to PHI data, validity of information and sources, security, patient privacy…
» A key advantage of mobile is the ability for the doctor to communicate with the patient on a 1:1 basis in a remote setting vs. coming into a doctor’s office. What security measures need to be considered for this type of communication?
» What if the health workers are using their own devices (BYOD)? What can be done to protect/secure the PHI data?
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© Neustar, Inc. / Proprietary and Confidential9
Topics For Panelists» What are best practices related to identity
verification/authentication/authorization?
» Location based applications are hot. What role does mobile location play in mHealth?
» Many health care providers want to leverage mobile to deliver personalized information to their customers relative to their health status/treatments – what type of customer data can be used? What are the industry practices for opt-in/opt-out?
» Are there best practices established for mobile finance/payments that can be leveraged by mHealth?