new bsc ism

7/28/2019 new BSc ISM

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DHANRAJ BAID JAIN COLLEGE

(AUTONOMOUS)Thoraipakkam, Chennai 600 096.

Accredited By NAAC with B++ Level

An ISO 9001:2000 Certified Institution

BACHELOR OF SCIENCE(DEGREE COURSE)

ININFORMATION SYSTEMS & MANAGEMENT

(SEMESTER SYSTEM WITH CBCS)

(EFFECTIVE FROM THE ACADEMIC YEAR 2012-2013)

REGULATIONS AND SYLLABUS

DEPARTMENT OF MANAGEMENT SCIENCE


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B.SC ISM

(DEGREE COURSE)


(Effective from the Academic Year 2012-13)

REGULATIONS

1. ELIGIBILITY FOR ADMISSION:

Candidates for admission to the first year of the Degree of Bachelor of Science

(Information Systems & Management), shall be required to have passed the HigherSecondary Examinations (Academic or Vocational Stream) conducted by the

Government of Tamil Nadu or an Examination accepted as equivalent thereof by the

Syndicate of the University of Madras.

2. ELIGIBILITY FOR AWARD OF THE DEGREE:

A candidate shall be eligible for the award of the Degree only if he / she hasundergone the prescribed course of study for a period of not less than three academic

years, passed the examinations of all the Six Semesters prescribed earning 120 credits

and fulfilled such conditions as have been prescribed therefore.

3. DURATION:

(a) Each academic year shall be divided into two semesters. The first academic year shall

comprise the first and second semesters, the second academic year the third and the

fourth semesters and the third academic year the fifth and sixth semesters respectively.

(b) The odd semesters shall consist of the period from June to November of each year and

the even semesters from December to April of each year. There shall be not less than 90

working days for each semester.

4. COURSE OF STUDY:

The Main Subject of Study for Bachelor Degree shall consist of the following.

(1) FOUNDATION COURSES: The course shall comprise the study of:

(a) Part I Tamil or any other Modern (Indian or Foreign) or Classical

Languages; and

(b) Part II English(2) CORE COURSES consisting of (a) Main Subjects, (b) Allied Subjects (c)

Application Oriented Subjects related to the Main Subject of Study and Practicals, etc., if

any.(3) Compulsory Extension Service

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5. COMPULSORY EXTENSION SERVICE:

A candidate shall be awarded a maximum of 2 credits for Compulsory ExtensionService.

All the students shall have to enroll for NSS / NCC / NSO (Sports & Games)Rotract / Youth Red Cross or any other service organizations in the College and shall

have to put in compulsory minimum attendance of 40 hours which shall be duly certified

by the Principal of the College before 31st March in a year. If a student LACKS 40HOURS ATTENDANCE in the First Year, he / she shall have to compensate the same

during the subsequent years.

Students those who complete minimum attendance of 40 hours in One Year willget ONE CREDIT arid these who complete the attendance of 80 or more hours in Two

Years will get 2 CREDITS.

Literacy and Population Education Field Work shall be compulsory componentsin the above extension service activities.

6. SCHEME OF EXAMINATION SHALL BE GIVEN IN APPENDIX A

7. REQUIREMENTS FOR PROCEEDING TO SUBSEQUENT SEMESTER

(a) Candidates shall register their names for the First Semester Examination after

admission in the UG Courses.

(b) Candidates shall be permitted to proceed from the First Semester up to FinalSemester irrespective of their failure in any of the Semester Examinations

subject to the condition that the candidates should register for all the arrear

subjects of earlier semesters along with current (subsequent) semestersubjects.

(c) Candidates shall be eligible to go to subsequent semester, only if they earn

sufficient attendance as prescribed thereof from time to time, provided in caseof a candidate earning less than 50% of attendance in any one of the semesters

due to any extraordinary circumstance such as medical grounds, such

candidates who shall produce Medical Certificate issued by the Authorized

Medical Attendant (AMA), duly certified by the Principal of the College, shallbe permitted to proceed to the next semester and to complete the Course of

Study. Such candidates shall have to repeat the missed Semester by rejoining

after completion of Final Semester of the Course, after paying the fee for thebreak of study as prescribed from time to time.

8. PASSING MINIMUM:

A candidate shall be declared to have passed in each paper / practical of the Main

Subject of Study wherever prescribed, if he / she secure NOT LESS THAN 40% of the

marks prescribed for the examination. He / she shall be declared to have passed the whole

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examination, if he / she passes in all the papers and practicals wherever prescribed as per

the scheme of examinations earning 120 CREDITS. He / she shall also fulfill the

compulsory extension services prescribed earning a minimum of I Credit out ofmaximum of 2 Credits to qualify for the Degree.

9. CLASSIFICATION OF SUCCESSFUL CANDIDATES

(I) FOUNDATION COURSES

(a) LANGUAGE OTHER THAN ENGLISH: Successful candidates passing the

examinations for the Language and securing marks (I) 60 percent and above and

(II) 50 percent and above but below 60 percent in the aggregate shall be declared

to have passed the examination in the FIRST and SECOND Class, respectively.All other successful candidates shall be declared to have passed the examination

in THIRD Class.

(b) ENGLISH: Successful candidates passing the examination for English andsecuring the marks (I) 60 percent and above and (II) 50 percent and above but

below 60 percent in the aggregate shall be declared to have passed theexamination in the FIRST and SECOND Class, respectively. All other successful

candidates shall be declared to have passed the examination in THIRD Class.

(II) CORE COURSES consisting of (a) Main Subjects (b) Allied Subjects (c)

Application Oriented Subjects and Practicals, etc., if any. The Students at the end of I

year has to undergo an Institutional Training and at the end of II Year a Mini Project in

any one of the Organisation

Successful candidates passing the examinations for Core Courses together and

securing the marks (i) 60 percent and (ii) 50 percent and above but below 60 percent inthe aggregate of the marks prescribed for the Core Courses together shall be declared to

have passed the examination in the FIRST and SECOND Class, respectively. All other

successful candidates shall be declared to have passed the examination in the THIRDClass.

10. RANKING:

Candidates who pass all the examinations prescribed for the Course in the FIRST

APPEARANCE ITSELF ALONE are eligible for Classification / Ranking / Distinction.

Provided in the case of Candidates who pass all the examinations prescribed for

the Courses with a break in the First Appearance due to the reasons as furnished in the

Regulations.7.(iii) supra are only eligible for Classification / Distinction.

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APPENDIX A

B.SC ISM.

(DEGREE COURSE)


SCHEME OF EXMINATIONS

FIRST YEAR

SEMESTER I

Paper No. Subjects

Instructional

Hours Per

week

Exam

Duration

Hours

Total

MarksCredits

I

Foundation Course: Tamil-I

or any language

6 3 100 4

IIFoundation Course: English I

6 3 100 4

Core ICore Course:

Financial Accounting

6 3 100 4

Core IICore Course: Introduction to

Information Technology

6 3 100 4

Allied

Subject -IAllied I

Business Environment

6 3 100 4

SEMESTER II

Paper No. Subjects

Instructional

Hours Per

week

Exam

Duration

Hours

Total

MarksCredits

Foundation Course:

Tamil/language II

6 3 100 4

Foundation Course: English II

6 3 100 4

Core III Core Course:Management Principles and

Practice

6 3 100 4

Core IV Core Course: Management

Information System

6 3 100 4

Allied

Subject IIAllied II

Corporate Communication

6 3 100 4

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SEMESTER III

SEMESTER IV

Paper No. Subjects

Instructional

Hours Perweek

Exam

DurationHours

Total

Marks Credits

Core V Production and Materials

Management

6 3 100 4

Core VI Programming in C 6 3 100 4

Core VII C Practical 6 3 100 4

Core VIII Corporate Financial

Management

6 3 100 4

Allied

Subject -III

Allied III

Business Statistics

6 3 100 4

Paper No. Subjects

Instructional

Hours Per

week

Exam

Duration

Hours

Total

MarksCredits

Core IX Data Base ManagementSystem

6 3 100 4

Core X RDBMS Oracle Practical 6 3 100 4

Core XI Management Accounting 6 3 100 4Core XII Operations Research 6 3 100 4

Allied

Subject IV

Allied IV

Business Mathematics

6 3 100 4

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SEMESTER V

SEMESTER VI

Paper No. Subjects

Instructional

Hours Per

week

Exam

Duration

Hours

Total

MarksCredits

Core XIII Human Resource Management 6 3 100 4

Core XIV Visual Basic Programming 6 3 100 4

Core XV Visual Basic Practical 6 3 100 4

Core XVI Marketing Management 6 3 100 4

Core XVII Application Oriented

Subject I EntrepreneurialDevelopment

6 3 100 4

Paper No. Subjects

Instructional

Hours Per

week

Exam

Duration

Hours

Total

MarksCredits

Core

XVIIICore Course: Marketing

Research

6 3 100 4

Core XIX Software Project Management 6 3 100 4

Core XX E-Business 6 3 100 4

Core XXI SPSS & Tally Accounting

Package

6 3 100 4

Core XXII Application OrientedSubjectII- Project Work

(Project Report and Viva VoceExamination)

6 3 100 4

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FINANCIAL ACCOUNTING

UNIT I

Meaning and scope of Accounting, Basic Accounting Concepts and Conventions

Objectives of Accounting Accounting Transactions Double Entry Book Keeping Journal, Ledger, Preparation of Trial Balance Preparation of Cash Book

UNIT II

Preparation of Final Accounts of a Sole Trading Concern Adjustments

Closing Stock, Outstanding and Prepaid items, Depreciation, provision for Bad Debts,Provision for Discount on Debtors, Interest on Capital and Drawings (simple problems)

UNIT III

Classification of errors Rectification of errors Preparation of SuspenseAccount. Average due date

UNIT IV

Depreciation Meaning, Causes, Types Straight Line Methods _ Written DownValue Method (Change in Method excluded). Bank Reconcilation statement (simple

problems)

UNIT V

Single Entry Meaning, Features, Defects, Difference between Single Entry andDouble Entry System Statement of Affairs Methods- Conversion Methods (Only simpleproblems)

REFERENCE BOOK:

1. R.L. Gupta & V.K. Gupta Advanced Accounting Sultan Chand New Delhi

2. T.S. Reddy & a. Murthy Financial Accounting Margham Publications

Chennai

3. Shukla & Grewal Advanced Accounting S. Chand New Delhi

4. Jain & Narang Financial Accounting

5. P.C. Tulsian Financial Accounting

6. S. Parthasarathy and A. Jaffarulla (Kalyan Publishers) Financial Accounting

7. R.L. Gupta & Radhaswamy Advanced Accounting Volume 1

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Introduction to Information Technology

Unit I:

IT An Introduction Information Systems S/W and Data IT in Business,

Induatry, Homa, at Play, Education, Training, Entertainment, Arts, Science,

Engineering and Maths Computers in Sliding GPS Types of Computers Anatomy of a Computer Foundations of modern IT CPU Memeory Buses

Communication with Peripherals

Unit II:

I/O Devices Inputting Text and Graphics Pointing Devices Foundations of

Modern Output Display Screens Printers Foundations of Modern storage Storage Media Increasing Data Storage Capacities the Smart Card

Unit III:

S/W Interfaces Application Programs OS Document centric computing

S/W issues Networks Computing Editing Documents Word Processing Features Formatting Documents Desktop Publishing Spreadsheet Applications

Database Applications Queries Internet Connectivities

Unit IV:

Network Applications Foundations of Modern Networks LAN WAN Links between Networks High Bandwidth Connections Multimedia Tools of

Multimedia Delivering Multimedia Multimedia on the Web Corporate

Computing Transaction processing Management Control Marketing Advertising, Sales, Design, Production and Manufacturing Business on the Internet

Outside Computing Careers Keeping up to date

Unit V:

Programs Concepts of Programming Programming Techniques Corporate

Development Computers and Health Viruses Computer Crime Cryptography

Business Issue

Reference Books:

1) Fundamentals of Information Technology Alexis Len & Mathews Leon Vikas

Publishing House Pvt. Ltd., 1999

2) D.P.Curtin, K.Foley, K.Sen and C.Mortin Information Technology TheBreaking Wave, TMH Edition, 1999

3) Sawyer, Williams and Hutchinon, Using Information Technology Brief Version

McGraw Hill International Edition, 1999

Note: Record & Practical Examination 30 Marks & Theory Exam 50 Marks.

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BUSINESS ENVIRONMENT

UNIT I

The concept of Business Environment nature and significance Brief overview

of political Cultural legal economic and social environments and their impact onbusiness and strategic decisions.

UNIT II

Political Environment Government and Business relationship in India

Provisions of Indian constitution pertaining to business.

UNIT III

Social environment Cultural heritage social attitudes impact of foreign

culture castes and communities joint family systems linguistic and religious groups types of social organization - social responsibilities of business.

UNIT IV

Economic Environment - Economic systems and their impact of business Macro economic parameters like GDP growth rate population Urbanisation Fiscal

deficit Plan investment Per capita income and their impact on business decisions

Five year Planning.

UNIT V

Financial and Technological environment Financial system Commercial banks Financial Institutions RBI Stock Exchange IDBI Non Banking Financial Companies

NBFCs

REFERENCE BOOK:

1. Sankaran S Business Environment

2. Francis Cherunilam Business Environment

3. Aswathappa Business environment

4. Dasgupta & Sengupta Government and Business in India

5. Srinivasan K Productivity and social Environment

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MANAGEMENT PRINCIPLES AND PRACTICE

UNIT I

Introduction: Concept, nature, process and significance of management;Managerial roles and Skills; Development of management thought; Classical and neo

classical system; Contingency approaches: - Robert Owen, Taylor Fayol, and Elton

Mayo.

UNIT II

Planning Nature importance Forms Types Steps in planning Objectives

Policies Procedures and Methods Nature ad Types of policies Decision Making

Process of decision making Types of decisions Problems involved in decision

making

UNIT III

Organizing types of Organization (Line and Staff, Committees, Projects, Matrix)

Organizational structure Span of Control Departmentalization Informal

Organization.

UNIT IV

Directing-Authority Delegation Decentralization Difference between authorityand power Uses of authority Distinction between Centralization and decentralization

Nature, Purpose and Scope of Directing.

UNIT V

Co-ordination Need for Co-ordination Types Techniques Distinction

between co-ordination and co-operation Requisites for excellent. Co-ordination Controlling Meaning, importance and Types of controls Control Process.

REFERENCE BOOK:

1. P.C.Tripathi & P.N. Reddy Principles of Management.

2. Weihrich and Koontz Essentials of Management; Tata McGraw

3. L.M. Prasad Principles of Management

4. Lallan Prasad Principles of Management

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MANAGEMENT INFORMATION SYSTEMS

UNIT I

Definition of Management Information System MIS support for planning,Organizing and controlling Structure of MIS Information for decision making.

UNIT II

Concept of System Characteristics of System Systems classification Categories of Information Systems Strategic information system and competitive

advantage

UNIT III

Computers and Information Processing Classification of computer InputDevices Output devices Storage devices Batch and online processing. Hardware

Software. Database management system.

UNIT IV

System Analysis and design SDLC Role of System Analyst Functional

Information system Personnel, production, material, marketing.

UNIT V

Decision Support Systems Definition. Group Decision Support Systems Business Process Outsourcing Definition and function

REFERENCE BOOK:

1. Management Information Systems, Prentice Hall of India Mudrick & Ross

2. Management Information System, - Gordan B. Davis

3. Information Systems Analysis and Design James A Senn

4. Mangement Information Systems Prentice Hall of Undua Sadagopan

5. Management Information System CSV Murthy Himalaya Publications

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CORPORATE COMMUNICATION

UNIT I

Definition Methods Types Principles of effective Communication Barriers

to Communication Business Letter Layout.

UNIT II

Kinds of Business Letter: Interview Appointment Acknowledgement

Promotion Enquiries Replies Orders Sales Circular Complaints.

UNIT III

Bank Correspondence Insurance Correspondence Agency Correspondence

Correspondence with Shareholders and Directors.

UNIT IV

Reports Writing Agenda, Minutes of Meeting Memorandum Office Order

Circular Notes.

UNIT V

Modern Forms of Communication : Fax e-mail Video Conferencing Internet

Websites and their use in Business.

REFERENCE BOOK:

1. Essentials of Business Communication Rajendra Pal & J.S. Korlahalli

2. Communication for Business Shirley Taylor.

3. Business Communication Today Bovee, Thill, Schatzman

4. Advanced Business Communication Penrose, Rasbery, Myers]

5. Doing Business on the Internet Simon Collin

6. Business Communication Process and Product Mary Ellen Guffey

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PRODUCTION AND MATERIALS MANAGEMENT

Unit 1: Meaning, Nature and Scope of Production Management, Production Planning and

control, Selection of sites for locating plants, Layout Planning

Unit 2 : Routing, Scheduling, Dispatchand Follow up Operations for Jobbing, batch and

mass production, New product design and product planning.

Unit 3 : Quality Assurance: Application of statistical quality control, Total quality

Management.

Role, scope and importance of material managementMake-or-buy Decisions.

Unit 4 : Concept and scope of purchasing management, Principles and objectives of

purchasing, purchasing procedure: requisitioning, selecting source of supply, Ordering,

Delivery, Scientific Purchasing.

Unit 5: Inventory Management: Meaning and functions, Inventory Planning and Control,E.O.Q. Minimum and maximum Level, Re-order level, ABC analysis.

Suggested Readings:

Buffa, A.E.S: Modern Production Management

Chase,R.B., Acquilano N.Jr.Production and Operation Management

Laufer A.C.: Operations ManagementO.P. Khanna: Industrial Engineering Management

S.K.Hajra & Choudhary & Nihar Roy: Production management

Hicks, P.E.: Introduction to Industrial Engineering & Management ScienceS.K.Dutta: Materials ManagementLarner & Donald: Purchasing and Material Management

Dean S.Ammer: Material Management

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PROGRAMMING IN C

Unit I:

Identifiers Keywords Data types Access modifiers data type Conversions

Operators Conditional Statements Looping Statement Input / Output Operations

Unit II:

Function Prototyping Function Arguments Actual Vs Formal parameters

Pointers Pointer Variables Pointer Concepts in functions

Unit III:Arrays Accessing Array Elements Pointers and Arrays Array as function

arguments Functions returning addresses Dynamic Memory Allocation Storage

Classes

Unit IV:

Structures Unions type def - enum Array of structures Pointers to

Structures.

Unit V:Character I/O String I/O Formatting input / output File I/O Error Handling

during I/O Command line Arguments

Reference Books:

1) B.W.Kernighan and D.M.Ritchie, The C Programming Language, 2nd Edition, PHI,

1988

2) Gottfried B.S. Programming with C Schuams Outline series Tata McGraw Hill

Edition 2001

3) Herber Shildt, C- Complete Reference, McGraw Hill, 2000

4) B.A.Forouzan, Richard F.Gilberg, Thomas Learning A Structured Programming

approach using in C, 2000, 2nd Edition.

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C PRACTICAL

1) To find Minimum and Maximum of n Numbers

2) To generate Fibonacci Series

3) NPR and NCR4) Matrix Addition and Subtraction

5) Transpose of a Matrix

6) Sorting Bubble Sort

7) Reverse a String and Check for Palindrome

8) Counting the number of Vowels, Consonants, Words and White Spaces in a line

of text

9) Linear Search

10) Binary Search

11) Illustration of Classes and Object Concept

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CORPORATE FINANCIAL MANAGEMENT

UNIT I

Meaning, objective and scope Relationship between management accounting,

Cost accounting and financial accounting Financial statements Tools for analysis andinterpretation

UNIT II

Financial planning and control Break even analysis Operation leverage Cost volume Profit analysis

UNIT III

Cost of capital Basic concepts, rational and assumptions Cost of equity capital Cost of debt Cost of preference capital Cost of retained earnings

UNIT IV

Capital structure decision of the firm Composition and sources of long term funds financial leverage Factors determining funds requirements.

UNIT V

Financial Information systems

REFERENCE BOOK:

1. Financial Management Prasanna Chandra

2. Khan and Jain Financial Management

3. Pandey I M Financial Management

4. Vanhorne Fundamentals of Financial Management

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BUSINESS STATISTICS

UNIT I

Introduction meaning and definition of statistics Collection and tabulation of

statistical data Presentation of statistical data Graphs and diagrams.

UNIT II

Measures of central tendency Arithmetic mean, median, mode, harmonic mean

and geometric mean.

UNIT III

Measures of variation Standard deviation, mean deviation Quartile deviation

Skewness and Kurtosis Lorenz curve. Simple Correlation Scatter diagram Karl

Pearsons correlation Rank Correlations Regression

UNIT IV

Analysis of Time Series methods of measuring trend and seasonal variations

Index numbers Consumers price index and cost of living indices

UNIT V

Sampling procedures Simple, stratified and systematicHypothesis testing Fundamental ideas Large samples test Small sample test

t, f, Chi-square (without proof) Simple application.

REFERENCE BOOK:

1. Elements of Business Statistics S.P. Gupta

2. Business Mathematics & Statistics P.A. Navanitham

3. Business Mathematics & Statistics P.R. Vittal

4. Fundamental of Mathematical Statistics S.C. Gupta & V.K. Kapoor

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DATABASE MANAGEMENT SYSTEMS

Unit I:

Purpose of Database Systems Overall System Structure Entity Relationship

Model Mapping Constraints Primary Key Foreign Keys ER Diagrams

Unit II:

Relation Model: Structure Formal Query languages SQL DDL DML

DCL

Unit III:

Relational database Design: Pitfalls Normalization using Functional

Dependencies Decomposition Third Normal Form

Unit IV:

PL/SQL: Approach and Advantages PL/SQL Blocks Variables

Manipulating Data Procedural Constructs Exception Handling Program Units in

Oracle forms PL/SQL Editor

Unit V:

Database Admin Development Stages Application types Backup and

Recovery Security and Privacy

Reference Books:

1) C.J.Date An Introduction to Database Systems 7th Edition Addison Wesley

2000

2) H.F.Korth and A.Silberschatz Database System Concepts McGraw Hill

International Publication 1988

3) Albert Lulushi Developing ORACLE FORMS Applications Prentice Hall

1997

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RDBMS ORACLE PRACTICAL

1) Execute a single line and group functions for a table

2) Execute DCL and TCL Commands

3) Create and manipulate various DB Objects for a table

4) Create Views, Partitions and locks for a particular DB.

5) Write PL/SQL procedure for an application using Exception Handling

6) Write PL/SQL Procedure for an application using cursors

7) Write a DBMS program to prepare reports for an application using functions.

8) Write a PL/SQL block for transaction operations of a typical application using

triggers.

9) Write a PL/SQL block for transaction operations of a typical application using

package.

10) Design and develop an application using any front end and back end tool (Make

use of ER diagram and DFD)

Typical Applications Banking, Electricity Billing, Library Operation, Payroll,

Insurance, Inventory, etc.

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MANAGEMENT ACCOUNTING

UNIT I

Management accounting Meaning, nature, scopes and functions. Need,

importance and limitations Management Accounting vs. Cost Accounting ManagementAccounting vs. Financial Accounting.

UNIT II

Analysis and Interpretation of financial statements Nature, objectives, essentials

and tools. Methods Comparative Statements, Common Size statement and Trendanalyis.

UNIT III

Ratio Analysis Interpretation, benefits and limitations. Classification of ratios liquidity, profitability, turnover, capital structure and coverage.

UNIT IV

Funds flow and Cash flow analysis. Budgets and budgetary control Meaning,objectives, merits and demerits.

UNIT V

Marginal costing (excluding decision making) absorption costing and marginal

costing CVP analysis.

REFERENCE BOOK:

1. Dr. Maheswari S.N Management Accounting.

2. Chadwick The Essence of Management Accounting.

3. Charles t. Horngren and Gary n. Sundem Introduction to Management

Accounting.

4. Sharma and Shashi K. Gupta Management Accounting

5. T.S. Reddy & Y. Hariprasad Reddy Management Accounting.

6. Hansen/Mowen Cost Management Accounting and Control

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OPERATIONS RESEARCH

UNIT I

Introduction to OR Meaning & scope characteristics models in OR

LPP formulation graphical method Simplex method application in business

merits & demerits.

UNIT II

Transportation model basic feasible solution formulation, Solving a TP.

Assignment models Formulation solution]

UNIT III

Net Work analysis work break down analysis Construction numbering of

event.

Time calculation critical path, slack, float application.

UNIT IV

Queuing models elements of queuing system characteristics of queuing model

Formula for single channel system (no proof) Elementary ideas of different

models Application Simple problems.

UNIT V

Decision theory Statement of Bayers theorem application. Probability decision trees.

Game theory meaning and Characteristics Saddle point Dominance property

Different methods of solving game theory problems (no LPP)

REFERENCE BOOK:

1. Introduction to OR P.R. Vital

2. Introduction to OR V.K. Kapoor

3. Introduction to OR P.K. Gupta & D.S. Hira.

4. Quantitative Techniques for Decision making Anand Sharma.

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BUSINESS MATHEMATICS

UNIT I

Theory of sets & set operations Relations and functions of sets.

UNIT II

Elements of co-ordinate systems Slope intercept forms of equations of straight

lines.

UNIT III

Matrices Fundamental idea about matrices and their operational rules Simple

Matrix transformations inversion of a square matrix of not more than 3 rd order.

UNIT IV

Basics of calculus Differentiation : meaning and rules of various orders of

Derivatives Maxima and Minima Point of inflexion Simple application.

Integration: meaning and rules of integration Definite and indefinite integration

(Except trigonometric functions) integration by substitution & By parts simpleapplication.

UNIT V

Mathematics for finance Simple and compound interest Discount and present

values.

REFERENCE BOOK:

1. Business Mathematics & Statistics P.R. Vittal

2. Business Mathematics Sunderasen & Jayaselan.

3. Elements of Mathematics Prem Narain.

4. Business Mathematics P.P. Gupta & G.S. Malik

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HUMAN RESOURCE MANAGEMENT

Unit 1: Introduction: Concept, function, Scope of HRM, Personnel administration, Powerand Responsibilities of personnel Manager.

Unit 2: procurement: Job description, Sources of Recruitment, Steps in Selection ProcessSelection of Managerial, Technical and blucollared, personnel, Placement and Induction,

Orientation and Socialization.

Unit 3 : Training and Development: Concept and Importance, Training Programmes,

Management Development Programmes, Performance Appraisal: Purpose of Appraisal,

appraisal Criteria, Formal and informal Appraisal.

Unit 4: Compensation: Job Evaluation, Base and Supplementary compensation, Linkages

ofCompensation with Procurement and low turnover of employees, promotion, Transfer,

Demotions and Separations: Concepts and Strategies

Unit 5 : Organizational Culture: Promoting an appropriate organization culture, making

staff work

Suggested Readings:

Dale Yoder: Personnel Management and Industrial Relations

Edwin B Flippo: Personnel Management and Industrial Relations

The Dartel: Personal administration Handbook

M.J.Juclus: Personnel ManagementDavid A Deconzo and Stephen, P. Robins: Personnel/Human Resources Management

C.B.Mamoria: Personnel ManagementPC Tripathi: Personnel Management & Industrial RelationsNK Singh & GK Suri: Personnel Management

MN Rudrabasavaraj: Dynamics of Personnel Administration Pigors and Myers:

Personnel AdministrationCN Muiniramppa, A Shankaraiah and N Kamaraju Panthulu: Personnel Management &

Industrial Relation

Parekh Udai and Rao TV: Designing and Managing Human Resources Systems, NewDelhi, Oxfor and IBH, 1981

Lynton RP, and Pareek N: Training and Development

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VISUAL BASIC PROGRAMMING

Unit I:

Data Types String Numbers Variables Text Boxes Labels Creating

Controls Tool Box Name Property Command Button Access Keys Image

Controls Message Boxes

Unit II:

Displaying information Determinate Loops Indeterminate Loops

Conditional Built in Functions Customizing a Form Writing Simple Programs

Unit III:

Functions and Procedures Lists Arrays Control Arrays Combo Boxes

Grid Control Do Events and Sub Main

Unit IV:

Error Trapping Event Handling Module monitoring Mouse Activity

Dialog Boxes Common Controls Menus

Unit V:

Error Trapping MDI Forms Database Connectivity using Data Control and

DAO.

Reference Books:

1) Visual Basic 6 The Complete Reference Noel Jerke Tata McGraw Hill 1999

2) Visual Basic from the Groud Up Gary Cornell Tata McGraw Hill 1999

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VISUAL BASIC PRACTICALS

1) Simple Calculator with minimum operation using push buttons

2) Application to demonstrate font, font style and font size using combo box

3) Application to develop the digital clock using timer control

4) Application to implement login details using VB intrinsic controls

5) Application to implement the concept of modal and modalless dialog boxes

6) Application to implement font and color dialog boxes

7) Application to load a picture in picture box and image box control

8) Application to implement the concept of VB Menu Editor

9) Application to perform Pay-Slip Calculation for an Organization

10) VB Application for Quiz Program

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MARKETING MANAGEMENT

Unit 1: Introduction: Nature, Scope and importance of Marketing as a business functionand in the economy Marketing concept: Traditional and Modern.

Unit 2 : Marketing system and Marketing Environment, Consumer Behaviour : Nature,Scope, Significance and Determinants.

Unit 3: Product : concept of Product, Product Planing and New product, Development,Concept of product and product mix Product life cycle, green marketing

Unit 4 : Promotion: Methods of Promotion, Optimum Promotion Mix, AdvertisingMedia their merits and limitations, price: Meaning importance, Objective Factors

affecting pricing, service pricing methods pricing policies.

Unit 5: Distribution channel and physical distribution: Distribution channels concepts

and role, types of distribution channel, Retailer and Wholesaler. Physical Distribution ofgoods, Transportation, Warehousing.

Suggested Readings:

Kotler, Philip and Gary Armstrong: Principles of Marketing, Prentice Hall, New DelhiKotler Philip Marketing Management Analysis, Planning, Implementation and Contorl,

Prentice Hall, new Delhi

Majumdar, Ramanuj: Product Management in India, Prentice Hall, New Delhi

Mc Gcarthy, E. Nenome and William D Perrault, Jr. Basic Marketing managementApproach, Richard D. Irwin, Homewood, Illionois.

Ramaswamy, V.S, and Namakumari, S: Marketing Management, macmillan India, NewDelhiSrinivasan R: Case Studies in Marketing: The Indian Context, Prentice Hall, New Delhi

Santon, William, J and Charles Futrell: Fundamentals of Marketing: McGraw Hill

Publishing co, New YorkStill, Richard R, Edward W, Clundiff and Norman A.P

Govoni: Sales Management: Decisions, Strategies and Cases, prentice Hall, New Delhi.

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ENTREPRENEURIAL DEVELOPMENT

UNIT I

Concept of Entrepreneurship Entrepreneurship Meaning Types Qualities

of an Entrepreneur Classification of Entrepreneurs Factors influencingEntrepreneurship Functions of Entrepreneurs

UNIT II

Entrepreneurial Development Agencies Commercial Banks District

Industries Centre National Small Industries Corporation Small Industries

Development Organisation Small Industries Service Institute. All India FinancialInstitutions IDBI IFCI ICICI IRDBI.

UNIT III

Project Management

Business idea generation techniques identification of Business Opportunities

Feasibility study Marketing, Finance, Technology & Legal Formalities- Preparation of

Project Report Tools of Appraisal.

UNIT IV

Entrepreneurial Development programmes (EDP) their role, relevance, andachievements Role of Government in organizing EDPs critical evaluation

UNIT V

Economic development and entrepreneurial growth

Role of Entrepreneur in economic growth Strategic approaches in the changing

economic scenario for small scale Entrepreneurs Networking Niche play, GeographicConcentration, Franchising/dealership Development of Women Entrepreneurship.

REFERENCE BOOKS:

1. Srinivasan N.P. Entrepreneurial Development

2. Saravanavel Entrepreneurial Development3. Vasant Desai Project Management

4. Jayashree Suresh Entrepreneurial Development

5. Holt Entrepreneurship New Venture Creation6. J.S. Saini & S.K. Dhameja Entrepreneurship And Small Business

7. P.C. Jain Handbook For New Entrepreneurs

8. Dr. C.B. Gupta &Dr. S.S. Khanka Entrepreneurship And Small Business

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MARKETING RESEARCH

UNIT I

Introduction Definition of Marketing Research Nature and Scope Marketing

Research as aid rational decision making.

UNIT II

Sampling techniques Random Stratified Area Quota Questionnaire

Interview techniques Interviewing skills on the part of investigator.

UNIT III

Motivation Research Product Research

UNIT IV

Consumer Survey Sales Control Research

UNIT V

Media Research Various Techniques Measuring advertising effectiveness

Analysis and reporting research finding to the management.

REFERENCE BOOK:

1. Majumdar Marketing Research

2. Green and Tull - Marketing Research

3. Donal H. McBurn, Research Mathics Thomson.

4. M. Basher Ahmed Khan - Marketing Research : Text and Cases, PHI, NewDelhi

5. Sharma DD - Marketing Research

6. Tull and Hawkins : Marketing Research

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SOFTWARE PROJECT MANAGEMENT

Unit I:

Introduction Defining a Software Development Process Process Identify the

Software Model Activities Relationship among Activities Document information onEach Activity Tailoring Improving the Process Discipline Need for implementing

Discipline Personality traits Management Tools

Unit II:

Project planning Top Down and Bottom up Planning Types of Activity

Duration Critical Path

Unit III:Project Tracking: Overview of Project Process Tracking Tracking Meetings

Recovery Plans

Unit IV:

Product requirements and Specifications Product requirements Objectives

Customer Problem Solving Specification Final Product Testing

Unit V:

Software Quality Assurance: Software Quality and Software Quality Assurance Software reviews Formal technical reviews Software Quality Formal approaches to

SQA Software reliability A Software Quality assurance approach

Reference Books:

1. Neil Whitten Managing Software Development Projects for Success John Wiley .

and Sons

2. Roger S. Pressman Software Engineering McGraw Hill

3. Watts Humphrey Managing Software Process, Addison Wealey

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E-BUSINESS

Unit I:

Introduction to e-business Meaning Value Chains The Internet and the Web Infrastructure for E-Business.

Unit II:

Web based tools for E-Business E-Business Software Overview of Packages.

Unit III:

Security threats to E-Business Implementing Security for E-Commerce and

Electronic Payment Systems.

Unit IV:

Strategies for Marketing, Sales and Promotion B2C and Strategies for

purchasing and support activities B2B Web auction virtual Web portals.

Unit V:

The Environmental of E-Business International Legal Ethical Tax issues business plan for implementing for E-Business.

REFERENCE BOOKS:

1. Garry P Schneider and James T Perry Electronic Commerce, Course

Technology, Thomson Learning, 2000.

2. Diwan, Prag and Sunil Sharma E-Commerce Managers guide to E-Business.

3. Kosivr, David understanding E-Commerce.

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SPSS & TALLY ACCOUNTING PACKAGES

(Lab Based Practical Paper)

Computerized Accounting Tally Accounting Software

SPSS Statistical Package for Social Sciences

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APPLICATION ORIENTED SUBJECT II

PROJECT WORK

A group of 3 students will be assigned a project in the beginning of the final year.

The project work shall be submitted to the college 20 days before the end of the final yearand the college has to certify the same.

The project shall be evaluated externally. The external examiner shall be from thepanel of examiners suggested by the board of studies from time to time.

Project report shall carry 75 marks and Viva Voce examinations 25 marks.

Those who fail in the project work will have to redo the project work and submit

to the college for external examination.